REGIONAL POLICY ANDDESIGN IN OPEN USER-DRIVEN ECOSYSTEMS Director Tuija Hirvikoski, PhD, Laurea University of Applied Sciences

European Network of Living LabsHelsinki, the World Design Capital 2012

http://wdchelsinki2012.fi/en/wdc-helsinki-2012

Design Days 2012

Laurea with multiple Centre of Excellence awards in the Helsinki Metropolitan Area

Don’t discard routines,

challenge them

and creatively explore

new ones!

Science and technology driven innovation 4%

Practice based innovation 96%

Service DesignClick icon to add picture

is a systematic way to approach service development and innovation both analytically and intuitively

An emerging trend: datavisualization

• Illustrates the data and makes it more perceivable

• http://www.hri.fi/visualisointiblogi/   – Data visualization examples and tools

Data

kuvat:

In

form

aati

om

uoto

ilu.fi

DESIGN THINKING AND METHODS – WHY?

It catalyses people to innovate and see opportunities in a new way…

creates a virtuous circle of learning - helps us to share abstract ideas and to spot the promising connections between things.. enables us to escape the constraints dominating bureaucracies and to avoid pitfalls of traditional boarders.

By quickly developing multiple perspectives and integrating strategic intent with execution, strategic design advances society’s ability to work in integrated fashion with complex issues in dynamic context.

Design methods can help governments and public authorities, who traditionally

spend billions on research and development, to invest in themselves by developing new ways of tackling wicked problems and creating public innovation.

Best of all, strategic design allows people to act while the government facilitates . Helsinki Design Lab http://www.dexigner.com/news/24189

TACKLING WICKED PROBLEMS AND CREATING PUBLIC INNOVATION

A bit less of the sameA lot more of creative and systemic

thinking, tem effort, and strategic design

“STRATEGIC DESIGN IS A WAY TO SPECIFY THE INTENTIONS THAT WE WANT TO ACCOMPLISH AND STEWARD EFFORTS TOWARDS THE REALISATION

OF THOSE AIMS.”

http://www.dexigner.com/news/24189

http://www.dexigner.com/directory/detail/19311.htmlHelsinki Design Lab is an initiative by Sitra, The Finnish Innovation Fund, to advance strategic design as a way to re-examine, re-think, and re-design the systems we've inherited from the past. We assist decision-makers to view challenges from a big-picture perspective, and provide guidance toward more complete solutions that consider all aspects of a problem

Inspiring creativity, innovation and design in

regions and cities

Inspiring Creativity, innovation and design in

Regions and cities

Applying

Living Labs thinking

Creativity and Design

CanLocal and regional

authoritiesBe

Creative and design?

CanPolicymakers and civil

servantsBe

Creative and design?

CanCitizens and users

BeCreative and design?

CanYouBe

Creative and design?

Creativity is an ability to think up and design

new services and inventions, produce works of art,or solve problems

in new ways, or develop an idea based on

an original, novel or unconventional approach

Creativity is theroad less travelledbut one we need toexplore to get to abetter and more innovative place

Actors Actions Where / how Why / for

DesignersEngineersEntrepreneursAcademicsNursesService providers…CitizensUsersCivil servantsLocal authoritiesPublic policy makers…

Innovate Co-design• Play games• Simulate• Visualize

Co-create

Experiment

Pilot

Commercialize

Utilize

In openEcosystems

with• Public• Private• PeoplePartner-ship

Better • Solutions• Products• Services• Processes• Business models• Inclusive foresights

New • Global markets• User behaviour• Firms• Industries

Societal transformation

“THE ACCESSIBILITY AND ATTRACTIVENESS OF NEW SERVICES ARE SHAPED AND ENABLED IN REGIONAL AND GLOBAL INNOVATION ECOSYSTEMS AS WELL

AS BY NATIONAL AND EU INNOVATION POLICIES

Cultivating

UrbanInnovation

s

Cities and regions

Set the agenda for information infrastructure for everything, from service to security to energy

SELF-RENEWAL MULTI-STAKEHOLDER ECOSYSTEM DRIVEN BY USERS

convergence of science

RDI

Education

Service-providers

Citizens andusers

Enablers

Public sector

Also for social and societal innovation

MNS, SMES

what is possible?

what is needed?multilevel

governance

third sector

cross-sectorco-operation

“..in our smart city projects, the DEVELOPER COMMUNITY is often a critical asset, in wellbeing, the USER COMMUNITIES”

http://www.google.fi/imgres?hl=fi&sa=X&biw=1280&bih=663&tbm=isch&prmd=imvnsab&tbnid=i5_Nu9ZNnZEM-M:&imgrefurl=http://www.props.eric-hart.com/tools/36-knots-bends-and-splices/&docid=st4IUYsHQHtw8M&imgurl=http://www.props.eric-hart.com/wp-content/uploads/2010/08/knots1.png&w=457&h=318&ei=MY3NT_jLBKf-4QSdw4jkDg&zoom=1&iact=hc&vpx=970&vpy=401&dur=3089&hovh=187&hovw=269&tx=138&ty=113&sig=109217063895960377122&page=1&tbnh=125&tbnw=180&start=0&ndsp=20&ved=1t:429,r:19,s:0,i:108

A SYSTEMIC APPROACH TO USER CENTRED POLICIES AND SERVICES

IT IS THE WHOLE BUNCH – TIE THE KNOT = DESIGN

All levels and actors of the ecosystem are interdependent and in continuous interaction

WE HAVE TO UNDERSTAND WHAT‘S GOING ON IN THE WORLD AND

WITHIN OURSELVES

Zooming in (micro level)

Zooming out (macro level)

SCALE People, Teams

NetworksOrganisationsEnvironments

- The built and natural surroundingsCities

RegionsEurope

What does systemic / holistic innovation and design look like?

ALL LEVELS ARE INTERDEPENDENT

IT‘S ALL STARTS IN YOUR HEAD

http://www.science.mcmaster.ca/psychology/research-areas/cognition-perception.html

Neurological foundations of creativity Meaningfully address the emotional aspects of creativity

J. Dyer, H. Gregersen, & C.M. Christensen, The Innovator’s DNA: Mastering the Five Skills of Disruptive Innovators

• Associating – making connections across seemingly unrelated questions, problems, or ideas

• Questioning – a passion for inquiry

• Observing – carefully watch customers, technologies, firms, etc.

• Networking – find and test ideas through a diverse network of individuals

• Experimenting – try out new experiences and ideas

T.Hirvikoski, A Systemic Approach to Successful Innovation Ecosystems.

Virtuous Circle of Innovation

• Visionary and Holistic approach

• Complementary interaction & integrating ideas and knowledge

• Resistance of pressures & Tolerance of inconveniences and frustration

• Generation of tangible and intangible energy

ORGANIZING FOR COLLABORATIVE INNOVATION – HOW?

A PLANET OF CIVIC LABORATORIES

http://iftf.me/public/SR-1352_Rockefeller_Map_reader.pdf

“In regional ecosystems or living laboratories, we can create and test the new distributed structures, value creation and business models, or the renewed production and consumption patterns of the emerging new service or business ecosystems, new markets or new industries.”

Kulkki (2011) Science and Society, Pan European Networks: Science and Technology, November 2011 issue Kulkki (2012) Getting Competitive, Pan European Networks: Science and Technology, March 2012, issue 02, pages 28-31

INNOVATIVE REGIONAL POLICY, OPEN GOVERNMENT POLICY, POLICY AND RESEARCH INTEGRATION, AND DECISIONS -TO SUPPORT THE BOTTOM-UP DEVELOPMENT, -TO PROVIDE GOOD EDUCATION OR -TO APPLY THE PUBLIC PRE-COMMERCIAL PROCUREMENT

WILL HELP THE TRANSFORMATIVE INNOVATION TO EMERGE.

Kulkki (2011) Science and Society, Pan European Networks: Science and Technology, November 2011 issue

Kulkki (2012) Getting Competitive, Pan European Networks: Science and Technology, March 2012, issue 02, pages 28-31

http://iftf.me/public/SR-1352_Rockefeller_Map_reader.pdf

REGIONS AND CITIES ARE PLACES FOR LIFE..

There people and organisations encounter and solve major societal challenges

• The Synergise Finland development project (Sitra) is an example of how these elements where present when addressing the concept of new work and the idea of new demography. Immediate democracy is based on increased openness and the flexibility of administration; it means that operations are spontaneously introduced by the public. The New Democracy forum experimented with participatory budgeting, crowd sourcing of information requests and a social hub, where people can meet and work together.

• www.sitra.fi/uusi-demokratia

• http://ominvoimin.com/ominvoimin-raportti-valmistui/

“WHEN THEY HAVE A PROBLEM, THEY ASK EVERYONE” *

Crowd-funding Platforms Because

They know that people are willing to be of service

The open, user-driven innovation:

* http://www.nytimes.com/2008/07/22/science/22inno.html?_r=2&pagewanted=all

• the city of Barcelona as a Living Lab

• the Consciousness Academy in Friesland

• the city of Oulu which is successfully renewing their social and health care system in close collaboration with the citizens.

• Helsinki Living Labs: FVH + Aalto + Laurea + ….

• Open innovation portfolio since since 1990s

• cities and regions as places and engines for globally competitive and open, ecosystem-based, human-centric RDI in real-life contexts, such as living laboratories that engage people. When solving societal challenges, we co-design, experiment and pilot new services, technologies and businesses in the ecosystems..

DISTRIBUTED LEADERSHIP BASED ON TRUST AND SHARED RESPONSIBILITIES AMONG FIRMS, PUBLIC AUTHORITIES,

ACADEMIA AND PEOPLE.

Help firms and people to design and produce new services Living Lab thinking in real life e.g.

Tie the knot!Perseverance!

“Sisu”!“I will run through the brick wall”

“If needed, I will stand on my head”I wish you a creative workshop!

Tuija.hirvikoski@laurea.fi

http://www.sagerountree.com/sagetree/sagetree/Newsletter/February09.html