Friday, 25 October 13

MOZILLA FIREFOXPOWERING THE GLOBAL INTERNET

0. Users: 450+ million users

Market Share: 21% globally

Brand Power: Firefox = trust, safe, secure, fast, reliable

Languages: 80+

Add-ons: 3 billion downloaded, 140,000 built, 1,000+ developers

Social Media: 25+ million engagements (Twitter, Facebook, Email)

Community: 1,000‘s globally, 3 yearly MozCamps (LatAm, EU, Asia)

Staff: ~850 employees worldwide

Offices: 10 offices and growingFriday, 25 October 13

Friday, 25 October 13

1. TODAY

Friday, 25 October 13

Friday, 25 October 13

2. FIREFOX OS

A new mobile operating system — built entirely using open web technologies — powering smartphones at super affordable

price-points.Friday, 25 October 13

Friday, 25 October 13

Truly Open Mobile OS - built on open standards and introducing new capabilities via the web

Allowing Choice - Firefox OS offers an alternate OS choice in the market joining iOS & Android

Affordable Smartphone — single web stack brings down cost of hardware

Expanding the Web - giving 100 of millions of feature phone users in LatAm, Africa, India, China, Japan, South East Asia etc. an affordable way to unlock the power of the web

Aggregated Marketplace - list your app on the Firefox Marketplace and have it on the Firefox for Android Marketplace too

CORE BENEFITS

Friday, 25 October 13

3. GLOBAL SUPPORT

Friday, 25 October 13

Friday, 25 October 13

Friday, 25 October 13

4. LAUNCH ROADMAP

Friday, 25 October 13

TelefonicaColombia, Venezuela, Spain, Mexico (Movistar)Brazil (Vivo)

Deutsche TelekomPoland (T-Mobile)

TelenorSerbia, Montenegro, Hungary

TelcelMexico (AMX)

2013 LAUNCHES

Friday, 25 October 13

Friday, 25 October 13

5. An initiative to bring App experiences — built using HTML5 standards and open

technologies (HTML, CSS & JS) — across all your devices.

Friday, 25 October 13

Native-like Experience - uses 100% open Web APIs giving access to all hardware functionality

Web Apps - Fsdcdssds

Carrier Billing — sfsdfsdf

Cross Platform, Cross Device - sdseb

Aggregated Marketplace - list your app on the Firefox Marketplace and have it on the Firefox for Android Marketplace too

CORE BENEFITS

Friday, 25 October 13

Friday, 25 October 13

8 Million

450,000+

100,000+

Developers. Web Developers.* Based on standards; HTML, CSS, JavaScript* No longer a need to develop w/ proprietary native code, SDKs and APIs* Develop, design and maintain content off a common code base

Friday, 25 October 13

Friday, 25 October 13

MARKETING

Featured: App promoted within prominent areas of Marketplace

Social Media: +25m engagements on Facebook and Twitter

Newsletters: Promotion, case studies and more in email mailing lists

Snippets: Homepage promotions on Firefox desktop and mobile

Press: PR Releases, Tours and blog posts

YouTube: Video channel showcasing your app

*Carriers: Can include pre-loads and marketing

Friday, 25 October 13

6. TECHNICAL RESOURCES

Friday, 25 October 13

MDN + DEV hub logo

APP SUBMISSIONThe main requirement is to create a manifest file and upload it to the marketplace, from the mobile optimised url.

Most relevant resources required include:Developer Hubhttps://marketplace.firefox.com/developers/

App Manifesthttps://developer.mozilla.org/en/Apps/Manifest

Manifest Validatorhttps://marketplace.firefox.com/developers/validator

Firefox OS Simulatorhttps://marketplace.firefox.com/developers/docs/firefox_os_simulator

Friday, 25 October 13

THEY SAY

7. Friday, 25 October 13

If you're tired with all the patent wars, the corporate hunger and the incessant struggle for mobile market dominance, Firefox OS is something you should be waiting for. Firefox OS, by relying almost completely on the openness of the worldwide web, evades the patent traps that Android smartphones fall in to. So, you won't find a copied feature and a billion-dollar lawsuit awaiting Mozilla Corporation.”

If you're happy having an Android device that you can hack away at any time of the day, you'll be screaming with joy once you see Firefox OS. Since the operating system is written in nothing but HTML, JavaScript and CSS, any web developer can create his or her own Firefox OS experience. Also, even if you're not a web developer, just by reading and following a few tutorials on the web, you can drastically alter the look and feel of your phone. Moreover, being open-source, you can create your own custom Firefox OS and distribute it among your peers.”

Firefox OS, though looks a tad similar to Android, in fact, functions quite differently. Built using JavaScript, all of its applications are web-based and run on 'open web' technologies. This dramatically reduces the device's cost and thus puts it in the hands of every user. So, since every application is running JavaScript, that too without any middleman, all the apps can thus run in their full glory even on the most low-end hardware. It's hackable right from the start."

“It's quite swift, even on low-spec hardware...

“It's open. Yes, completely open...

“It's hackable right from the start...

Friday, 25 October 13

"But Mozilla is doubling down on the Web. The named reference to Mozilla’s biggest brand is purposeful. Much as the Firefox browser targeted Internet Explorer, so Firefox OS is a major project meant to disrupt the existing smartphone leaders."

"Firefox OS is a rechristening of Mozilla’s “Boot to Gecko” project, a plan to create a mobile OS around the company’s Gecko layout engine, used by many open-source software projects. By basing the entire OS on open web standards, HTML5 apps will be able to take advantage of aspects of the device that are often restricted to native apps on other platforms — things such as hardware acceleration."

Aesthetic flair aside, HTML5 mobile apps are also cost-effective alternatives to native mobile apps. (Native mobile apps have to be developed for a specific platform, such as iOS or Android.) And no doubt Mozilla's robust developer community will help promote the creation of new HTML5 apps.

Friday, 25 October 13

Questions?cyberdees@ ~ @cyberdees

Thanks. My name is Desigan Chinniah.I am a Firestarter at Mozilla. I work on Global Partnerships.

Friday, 25 October 13