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CROWDSOURCING Dell Idea Storm
CAMPAIGN MANAGEMENT – GROUP D
July 2011
http://www.ideastorm.com/
CAMPAIGN MANAGEMENT – GROUP D
July 2011
WHAT IS CRODWSOURCING?
• Crowdsourcing is the process of creating something new of value by tapping into groups of people with desired characteristics (Social Intent, Crowdsourcing 101)
• The term “Crowdsourcing" is a portmanteau of "crowd" and "outsourcing," first coined by Jeff Howe in a June 2006 Wired magazine article "The Rise of Crowdsourcing”. Howe explains that because technological advances have allowed for cheap consumer electronics, the gap between professionals and amateurs has been diminished. Companies are then able to take advantage of the talent of the public, and Howe states that "It’s not outsourcing; it’s Crowdsourcing”. (Wikipedia)
CAMPAIGN MANAGEMENT – GROUP D
July 2011
CROWDSOURCING CATEGORIES?
• Crowdsourcing applications can be broken down into four categories:
1.Creation
2. Invention
3. Organization
4. Prediction
CAMPAIGN MANAGEMENT – GROUP D
July 2011
WHAT IS DELL IDEA STORM?• Dell Idea Storm is a site / place were users can share ideas on what they would like to see from Dell about new products and services.
• Users are able to Post their own ideas as well as to vote and comment on other ideas and to share their opinions.
• All top ideas are reviewed and users can view which ideas are being put into action.
Dell Idea Storm is linked to Dell Community (Social Aspect importance emphasized, Point taken after “Dell Hell” 42,000 Google pages of results, Dell listens to customers)
CAMPAIGN MANAGEMENT – GROUP D
July 2011
HOW DOES DELL IDEA STORM WORK?
• VIEW is the first of the four more important section of the site.
• Users can review all the ideas uploaded on the site.
• Also users can see the status of those ideas. For instance, which ideas are implemented, under review, archived etc.
• User can also sort ideas by popularity, recent ideas or Top Ideas
CAMPAIGN MANAGEMENT – GROUP D
July 2011
HOW DOES DELL IDEA STORM WORK?
• POST. Here users can upload / explain their ideas.
• For this section it is a requirement to be registered previously.
• Users will have to allocate their ideas within three categories: Product Ideas, Dell Ideas or Topic Ideas.
• Finally there is an Editorial Summary section, where users can write a deeper explanation of their ideas.
CAMPAIGN MANAGEMENT – GROUP D
July 2011
HOW DOES DELL IDEA STORM WORK?
• VOTE. Here users can promote or demote some particular idea.
• Users have the opportunity to support some idea they found interesting, not necessarily created by them.
• As an example there was an idea about implementing “Backlit Keyboards”. It is a simple but also a very wellcomed idea (31.890 votes) and it is already partially implemented.
CAMPAIGN MANAGEMENT – GROUP D
July 2011
HOW DOES DELL IDEA STORM WORK?
• SEE, Where users can see ideas into action.
• Users can review on the official Dell Corporate Blog all the updates of the ideas
• Of course users can also post or comment about ideas.
CAMPAIGN MANAGEMENT – GROUP D
July 2011
HOW DOES DELL IDEA STORM WORK?
• STORM SESSIONS
• Users can participate and contribute through storm sessions, which consists on hyper-focused idea-generating sessions.
• The Storm Session leader will share with you just how and when Dell will put your ideas into action!
CAMPAIGN MANAGEMENT – GROUP D
July 2011
DELL IDEA STORM:
• It is a very good program that incentives customers, potential customers and users in general can contribute with ideas.
• With this program DELL increases brand awareness, loyalty level and sense of belonging from users. And as many times has been said: “Nowadays brands are owned by users…”
• This is the best example on how this kind of actions can achieve excellent results.
• There is no doubt that “Crowdsourcing” 446 ideas, that in fact were implemented, created a lot value for users and the brand.
