Deliver Cross-Platform B2C eCommerce Experience with Magento & Phonegap

CIGNEX Datamatics Confidential www.cignex.com

Webinar

Deliver Cross-platform B2C eCommerce Experience

with Magento & PhoneGap

Date: September 3, 2015

Name: Mrunmayi Desai

Title: Practice Lead, WCM & eCommerce

Email: [email protected]

mailto:[email protected]


• B2C Commerce & Mobility – The Scenario

• Choosing the Right Approach with PhoneGap

• Magento & PhoneGap – Make Your eStore Mobile

• Case Study: Omni-channel e-Commerce Accelerating Sales

• Demo

• About CIGNEX Datamatics

2

Today’s Topics

CIGNEX Datamatics Confidential www.cignex.com 3

Why eCommerce?

An Effective Sales Channel to Increase Revenue

Online retail to be a

$435 Billion Industry by 2017 and till 2018

Forester Research

11% of total U.S. retail sales will be done via web

Forester Research

By 2017

25% of eCommerce Sales will be done from mobile devices

eMarketer, 2013

Build Brand by Increasing Reach

Showcase What Sells

Advertising

Higher In-store Footfalls

Leverage Festivals & Events

Consumer Loyalty


Why Mobile?

Always

On

With Us

Connected

71% Search converts to Sales

59% Purchase on Smartphones

79% Use Smartphone to help

with Shopping 74% Make Purchase Based on

Smartphone Search

Source: Digital Marketing Trends Of 2015

Mobile 1st Should be the Strategy for an eStore


Choosing the Right Approach

Mobile Web

Website tuned to work well on the small screens of a mobile device, can be accessed any time by the web browser of any mobile device

Native Mobile App

A custom application built for a specific type of device, must be downloaded & installed on the phone before it can be used

Hybrid Application

A mix of Mobile Website & Native Mobile application, leveraged to deliver a mix of web content and native capabilities

Responsive Design

Web design aimed at crafting sites to provide an optimal viewing experience - easy reading & navigation across wide range of devices

PhoneGap Fits the Right Approach


Action Cross Platform Native Code

HTML Support Y Limited

JS Support Y N

CSS Support Y N

Easy to Develop Y N

Complexity Less More

Scalability Less Y

Performance Average Excellent

UI Flexibility Average Complex

6

The Difference – Cross-Platform VS Native Code


PhoneGap – An Open Source Framework for Enterprise Mobile Apps

Native, Hybrid & Web on all Platforms

Integrate Cross Channel Marketing

Mobile Application Management

Enterprise Support & Training

• Open Source Framework

• Contributed to Apache Software Foundation (ASF) under the name Apache Cordova

• Downloaded over 1 million times & used by over 400K developers

• Future-proofed to work with browsers

Wrap the app with

PhoneGap

Deploy to Mobile

Platforms


B2C e-Commerce Store

Unified B2C e-Commerce Store Rich UI, Responsive, Collaborative

Flexible, Scalable

• Ease of catalog management • Promotions & Rewards • CRM • Collaboration • Reports & Dashboard

Internal Users

• Scalability • Product catalog • Business user control • Search • Agility • Reporting & Analytics • Standards • Interoperability

Technical Considerations

Enhanced Customer Experience | Increase in Sales

• Omni-channel • Product catalog • Order management

• Ease of ordering • Tracking • PoD

• Search • Payment

Customers


Magento & PhoneGap – Make Your Store Mobile

Cross-Platform B2C eCommerce Store

Seamless Responsive Design

Personalization Drive Sales

Magento – Open Source e-Commerce Platform

Content Management

PhoneGap - Open Source Framework

Accelerometer Camera

Contacts

Compass File

Merchandising Capabilities

Exclusive Experience

Geolocation

Media Network

Notification Storage

API

API


Case Study

Omni-Channel B2C Experience

10


Omni-channel e-Commerce Accelerating Sales e-Commerce – B2C

Retail

Responsive Design | Product & Order Management | Multi-Country | Multi-Currency

Features: • 5000+ products across 100+ categories

• Integration - Accounts, Payment

Gateway, CRM, SMS Gateway, Warehouse Management & Rewards System

• Average Daily Orders – 100

• Successful Orders – 1942

• Items Sold – 3152

• Revenue Generated - TK 5,811,418.48 (~ $75K)


Demo 1

Family Owned Store Goes Live

12


Demo 2

Lifestyle Brand Goes Global

13


Demo 3

PhoneGap

QR Code | Voice Search | Augmented Reality

14


About CIGNEX Datamatics

15


CIGNEX Datamatics

0

8

#1

14

License Cost Option

Open Source Products

Open Source Consultants

Pure Play Open Source Services Company

Open Source Implementations

Global Offices

Open Source Community Contributions

Open Source Books Authored

Business Engagement Platforms

13+

5+

5000+ 500+ 500+


Our Capability

Portals, Content & Collaboration Portals Enterprise Integration Identity Relationship Management

Business Engagement Platform Digital Engagement Platform (DxEP) Employee | Supplier | Customer | Partner Franchise Management Platform (FMP™) Reputation Management Platform (RMP™)

Big Data Big Data Integration & Analytics Platform (Panaromyx™) Social Media Analytics, Text Analytics Personality Insights

Open Source Consulting Application Modernization

OpeRA™ - Open Source Readiness Assessment Legacy Migration

Application Development & Management Services Development, Support, Refresh, Performance Management and Managed Cloud Services

Testing UX/UI

Solutions

Platforms Services

Enterprise Content Management Document Management Web Content Management Learning/Knowledge Management Imaging and Scanning - OCR/Digitization Enterprise Search BPM/Workflow

E-Commerce B2B e-Commerce B2C e-Commerce

Big Data Analytics Data Integration Legacy Modernization Real-time Analytics / Modeling

Internet of Things (IoT) IOT Reference Architecture Vitalstatistyx™


Magento Practice

• Silver Solution Partner

• Team Size: 50+ PHP Developers | 18 Magento Certified Developers

• Deployed over 40+ PHP (Drupal & Magento) Solutions

• 20+ Successful Magento Deployments

• Community Contributions

• Drupal Connector, Chase PaymentTech

CIGNEX Datamatics Magento Practice

• Consulting

• Development and Deployment

• Customization and Migration

• Integration - Portal, WCM, CRM, IRM, Custom modules, Adobe Flash,

SSO, Payment Gateways etc.

• Support/Maintenance

• Managed Cloud Services

• Performance Tuning

CIGNEX Datamatics Magento Services


Representative - B2B & B2C Implementations

19

Others

Manufacturing &

High Tech

Retail

Others


Q & A

20


Thank you

www.cignex.com

Contact Us

Sales: [email protected] | Jobs – [email protected] | Others – [email protected]

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http://www.cignex.com/




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Deliver Cross-Platform B2C eCommerce Experience with Magento & Phonegap