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Defining Mobile App Deployment for the Modern Campus
Benchmarking and best practices to ensure success
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Joey Ziminsky Director of Sales GuidebookEDU
IT Director of Academic and Student Affairs NC State University
Leslie Dare
www.guidebook.com/schools | @guidebook
84% of college students own a smartphone
Pearson Student Mobile Device Survey, 2014
Why mobile?
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“What is the easiest way to implement a mobile app on my campus?”
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Why student affairs?
• Effective communication is at the heart of student growth and development
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“What does a campus-wide deployment look like?”
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Diverse content
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Many different use cases within one app
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One central service owner
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Pitfalls of mobile apps
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Custom development
• Hard to scale and maintain
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Misplaced priorities
• Apps are most effective when they have useful and relevant content
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Tips for deployment
• Maintain consistent branding
• Manage communication with other campus units
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Trends of successful implementations
• Centralized app administration
• Adherence to design and content standards
• An integrated distribution plan
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App distribution planEstablish success metrics
Develop student messaging
Consider the student lifecycle
• When/how does the student first encounter the app?
• How does the app evolve to serve them throughout their academic career?
Genuine reasons to visit the app facilitates organic new content discovery
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www.guidebook.com/schools | @guidebook
Joey Ziminsky Director of Sales GuidebookEDU
IT Director of Academic and Student Affairs NC State University
Leslie Dare
