Deciding on the Magazine Font

Option 1 Option 2 Option 3

Audience Feedback

Option 1

Option 2

Option 3

0 2 4 6 8 10 12 14 16

Chart Title

No. of Votes

Qualitative Audience Feedback

“I like the first one because it draws your attention towards the word ‘Gap’”

“I like number 2 because of the consistency, it looks more professional”

“I like the third one because there is more of the curly font, which I like”

“Number one is my favourite because I think it suits the Little White Lies theme and makes the magazine look more realistic and likely to be on the shelves in WHSmith”

“I like number three because it looks more girly and pretty”

“I like number 1 because it brings attention to the name of the movie”