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DCTI
Establishing Clean Values
Corporate Presentation
September 2011
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CleanTech literally means "clean technologies". The Deutsches CleanTech Institut (DCTI) assumes
CleanTech to be the principle of achieving an increase in efficiency, performance and productivity in
combination with the reduction of emissions and conservation of resources by implementing new
processes, products and services. A change in the attitudes of both legislators and society is needed
if the challenges of the 21st century are to be tackled successfully.
Behavior | Organisation | Innovative Technology
As an independent, private-sector economic research institute, the DCTI has set its main focus on
the applied research of clean, sustainable technologies and integrates scientific knowledge into
practical concepts. Our comprehensive consulting and information services aim to accelerate the
promotion of clean technologies and the CleanTech diffusion process.
CleanTech | DCTI German CleanTech Institute
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The Players in the CleanTech Diffusion Process
• Positioning in a professional CleanTech
environment, and thus in the growth
market of the 21st century
• Distinction from Green Washing and
End-of-Pipe-solutions
• Multiplier effects in the external
perception of strategic media
partnerships
• Expertise with a science-oriented
background
• External effects: image improvement,
distinction from competition, innovation
leader
• Internal effects: risk minimization,
employee motivation, identification with
the company
Business
Decision
Makers
Associations
& Politicians
Trade fairs,
Events &
Conferences
Science
& Experts
Media &
PR
Deutsches CleanTech
Institut
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DCTI The Institute.
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CleanTech Study Series
• Analysis of the twenty CleanTech segments
• Free know-how transfer
DCTI Specials and DCTI Branch Guides
• Focus on current developments
• Representation of individual technologies
• Presentation of leading companies in the industry
German CleanTech Annual
• First German standard work of the CleanTech sector
• Scientific analysis and business practice projects
Topics in 2011 include:
• Geothermal Energy
• PV Export Guide
• Renovation for Energy Efficiency
DCTI Publications
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Tenders| Current References
“Analyzing the Potential for Electric Vehicles in Bremen”
This feasibility study was commissioned by the WFB Wirtschaftsförderung Bremen GmbH. The aims
of the study were to investigate the status quo and make projections for the future of electric
mobility in Bremen up to 2020. Based on a comprehensive primary survey among representatives
from industry, science and administration, the results are intended to provide strategic guidance.
The report was edited in cooperation with EuPD Research.
“Investment in the Manufacturing and Installation of Renewable Energy Systems
in Germany”
The objective was a comprehensive analysis of investments in the German renewable energy
industry, in terms of production capacities, and in the status quo on the basis of Germany-wide field
research. Several model scenarios were devised to illustrate the projected global development up to
2030. The project was carried out with the Wuppertal Institute and EuPD Research on behalf of the
Agency for Renewable Energies (Agentur für Erneuerbare Energien / Bundesverband Erneuerbare
Energien).
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The Institute | Market Research
The Interview Center (in-house with HRCG)
• 25 Interviewer Stations (can be expanded due to need)
• 10 years experience in the B2B/B2C fields
• 60 Interviewers (60% professional full-time interviewers, 40% part-time workers)
• Payment system based on hours -- not on the number of interviews conducted
Quality Control
• 3 studios with 6 to 9 stations with supervision in each studio
• Dialer
• Monitoring
• Optional recording of interviews
Wordwide surveys are possible:
• Interviewer is always a native speaker of the interviewee„s language
• European-wide databank of contacts is available
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DCTI Consulting.
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The DCTI provides an independent cross-industry consulting service in sustainability. Using the
extensive expertise of DCTI, companies can optimize, document and externalize their results-
oriented commitment to sustainability. Processes of sustainability facilitate cost saving in the short
term and reduce the usage of resources such as energy and water in the long term.
In addition, sustainability becomes an integral part of both corporate values (vision, mission) and
strategy. As the communication of sustainability requires professional services, the DCTI is also
happy to offer its support in this important area.
SCS Schneider GmbH from Kassel was lead by DCTI on strategic and operative levels on its way to
becoming a sustainable company. The results can be found at: www.ecojet.de.
Consulting | References
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DCTI Service.
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Included in our service is the CleanTech Driver Program, various partner programs and cooperation
with leading media, as well as events and trade fairs. The goal of these services is to increase the
visibility of innovative and future-oriented technologies.
Cooperation Partners and Trade Fair Presence:
Service
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Clients are offered, through the DCTI„s cooperation
partners, exclusive access to events with leading experts
in the fields of tax, law, policy and economics.
Most recently our clients were invited to the law firm
White & Case„s workshop at Intersolar 2011 on the topic
of Bankability of Solar Projects held in Munich.
Service
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Mediadaten | Downloads
Media Presence 2010
Nearly 42.000 hits in 2010 from interested visitors to the
DCTI-Website. Total downloads to date of our publications
from our website along with cooperation partners: more
than 52.000.
Consistently high download rates ensure visibility 365 days a year, 24 hours a day.
Percentage distribution* depends on the release date of the publication:
1. Solar energy (de/en) 09/09 and special PV 05/10
2. Wind energy (de/en) 12/09
3. Bio energy 03/10
4. eMobility 10/10
*The publication CleanTech Investment and the Sustainability
special are not included
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Media Data | Media Presence
The worldwide interest in “CleanTech” is demonstrated by the demand for informationen from the DCTI.
The DCTI-Website registers consistent hits (unique visitors) from over 60 countries.
Source: DCTI, Februar 2011
100 to 1500 Hits / Month
1501 to 7500 Hits / Month
“A Driving Force for
our Society”,
15.09.2010
“Sustainability: Germany‟s
most sustainable
companies”, 30.11.2010
“Green Ideology
meets Finance
Reality”, 01.08.2010
“Photovoltaic System
Law”, April 2010
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DCTI Product Selection.
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Institute | Business Climate Index (GKI)
Goal
The goal of the investigation is to survey companies in the CleanTech sector to assess their current and
future business expectations. The Index serves as an early indicator for the aggregate development in
Germany (more countries are available upon request). The Business Climate Index will assess each of
the individual CleanTech segments.
The following positions serve as a basis:
Evaluation of the currect business situation
Outlook of the future business situation (half year outlook)
Participants
Minimum of 30 companies per segment (changes to the sample are possible)
Interview techniques
Standardized questions
First interview by telephone
Final interviews via online questionnaire
Product Description
Expressive presentation complete with graphs and diagrams
Commentary on the meaningful results
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The current and forecast business expectations of the companies surveyed are expressed in with graphs,
broken down into the individual CleanTech segments.
80
90
100
110
120
Energy
Materials
Water
Mobility
CT Investment
Energy 115.0 108.0 110.0 100.0
Materialsn 110.0 98.0 105.0 100.0
Water 112.0 96.0 96.0 100.0
Mobility 98.0 95.0 94.0 100.0
CT Invest. 110.0 90.0 95.0 100.0
4. Quarter 2010 3. Quarter 2010 2. Quarter 2010 1. Quarter 2010
Source: DCTI 2010 Business Situation
n = 678
Institute | GKI | Results Presentation Example
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USA
UK
DK
FR
DE
GR
IT
9,9% 8,9%
4,4% 3,1%
1,6% 2,0%
2,4%
28,5%
7,9% 13,0%
43,1%
2,8%
12,3% 17,3%
8,8% 6,9%
0,2% 2,1%
0,5% 0,3%
0,5% 0,6%
0,3% 1,2%
8,1% 13,3%
ES
TR
PL
PT
CN
Asia
2012
9.9% 8.9%
4.4% 3.1%
1.6% 2.0%
2.4%
28.5%
7.9% 13.0%
43.1%
2.8%
12.3% 17.3%
8.8% 6.9%
0.2% 2.1%
0.5% 0.3%
0.5% 0.6%
0.3% 1.2%
8.1% 13.3%
2009
International Breakdown of Revenues
The past years breakdown in terms of international revenues along with the forecasted results for 2012
are expressed.
Quelle: DCTI 2010
Institute | GKI | Results Presentation Example
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Institute | Customized Studies | Commissioned Work
Customized Studies
Commissioned Work
Ihre
USPs Foreword,
Company Introduction &
Interview Current Branch
Content 2011
Umfang
• Telephone Interviews
• Face to Face
• Desk Research
• Research
• Mailing Service
Content
• Market Analysis
• Situation Analysis
• Competition Analysis
• Image Analysis
• Cluster Analysis
Your Market
Research Needs
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Consulting | Cleaner Production & Service
The Management Standards “Cleaner Production & Service” pursue the goal of
establishing a systematic path forward with the definition of environmentally
relevant goals and the necessary structure to reach these goals.
The Management-Standards “Certified Cleaner Production & Service” test the
relevant processes in the supply chain and the supporting areas such as
Management over the entire supply chain within the Organisation.
Change in awareness on a individual and corporate level.
Concrete measures and an environmentally
aware corporate culture as strategic success and implementation factors.
Successful Management
of environmentally
relevant themes.
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Consulting | Cleaner Production & Service
Management Standard
Cleaner Production
Minimize Resource Use Reduce, Recycle and
Reuse Waste
Reduce, Recycle and
Reuse Waste
Reduce, Recycle and
Reuse Waste Water
Continous Strategy
Integrated into all resource processes (preventative)
Where is there waste
etc. in the supply chain?
Why is there waste etc.
in the supply chain?
INCREASE EFFICIENCY COST REDUCTION
USE AS COMPETITIVE
ADVANTAGE MINIMIZE RISKS
What is the waste etc.
in the supply chain?
How is the waste etc. in
the supply chain avoided,
minimized & recycled?
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Consulting | Renewable Energy Project Analysis
DCTI applies its competentce in the application of
technical software tools including software tools
developed in-house. These tools evaluate energy
projects based on energy production and savings,
investment costs, reduction in emmissions, economic
feasibility and risks for various types of renewable
energy and energy efficiency technologies.
SAM | Project Evaluation Software
RETScreen | Renewable Energy Software Matlab/Simulink | Simulation Software
In-house Software by DCTI
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The analysis identifies the ideal
investments based on return on
investment and payback period,
based on location, technology and
financing structure.
In this way, the best projects from the
wide array of opportunities are
identified in terms of best investment.
Basis for the comparison:
• LCOE (Levelised Cost of Electricity)
• IRR (Internal Rate of Return)
• Payback Period
• Resource needs (land & water)
Consulting | Comparing Renewable Energy Projects
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Service | Current Campaign with WirtschaftsWoche
WirtschaftsWoche is the largest financial
magazine in Germany.
Weekly contributions on issues relevant to the
economy are presented in an informative and
clear way for decision makers and leaders.
Over 100 Experts analyze global trends and the
most important developments with the help of
worldwide correspondents and a network of
partners.
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Service | CleanTech Driver Program
Companies that operate in one of the five segments of energy, materials, water, mobility and
CleanTech services have the opportunity to be certified as a CleanTech Driver and thus become
part of the CleanTech diffusion process.
As a CleanTech Driver, firms present themselves in one of the issue-specific publications to a
distinguished audience from business, finance and potential customers.
Companies can showcase their understanding and commitment to CleanTech with
a corporate profile and a detailed CEO interview in a scientific and independent
environment.
Selection of CleanTech Drivers since 2009:
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Contact
Deutsches CleanTech Institut GmbH
Adenauerallee 134
53113 Bonn
Telefon +49 (0) 228-92654-0
Fax +49 (0) 228-92654-11
CEO
Philipp Wolff
Contact Consulting
Daniel Norton
Consulting
Phone: +49 (0) 228-92654-66
www.dcti.de
Büro Berlin | c/o CTP | CleanTech Partner Berlin
Knesebeckstr. 33
10623 Berlin
Telefon +49 (0) 30 89408-421
Fax +49 (0) 30 89408-444
Press/Media
Daniel Pohl
Contact Institute
Linda Kleinschmidt
Institute
Phone: +49 (0) 228-92654-73
