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Title slide
The Next Communication Channel:Mobile Marketing and Beyond
The Rise of the Mobile Connected Salon
Smartphones
• 64% of 25-35 year olds own a smartphone
1 in 4 mobile subscribers over the age of 55
own a smartphone
The SMS text messaging market is expected to
grow from $150 billion in 2009
to $223 billion by the end of 201490
minutes
Time it takes the average person to respond to an email.
Time it takes the average person To respond to a
text message:
90 SECONDS.
Source: mannixmarketing.com
Source: CTIA.org
Source: Portio Research
Mobile Coupons get 10 times the
redemption rate of traditional coupons
91% of all U.S…. Citizens have their mobile
device within reach 24/795% of smartphone users looked up local
information, & of those, 61% called &
59% visited the business.
The majority of 25-34 year olds now own smartphones (64% and 53% respectively)
Source: Borrell Associates
Source: Morgan Stanley
Source: Google IPSOS
Source: Nielsen
For the first time in history, the semi-annual survey conducted by CTIA-The Wireless Association shows
the number of wireless subscriber connections (322.9 million) has surpassed the population (315.5 million)
– October 11, 2011
Facebook has only 50.6% of the
North American population – Mobile users with SMS enabled phones is 92%
Social vs. Mobile Marketing
®
Only 1/3 of Facebook’s 600 million+ user base uses Facebook Mobile
Source: PRNewswire.com
Mobile Internet growth
By 2014, mobile internet should take
over desktop internet usage
Source: PRNewswire.com
Text MYSALON to 55469 to Receive FREE $10 OFF Your Next Visit
MYSALON 55469
KEYWORD(CHANGES)
SHORTCODE(STAYS THE SAME)
To: 55469
MSG: mysalon
When client texts,They are entered
Into the database!
TEXT MESSAGING 101
SampleText Call to Action
Taking Your Broadcast Media/ Event/ Flier to your Potential Customer’s handset!
Instantly Deliver:•Pictures•Coupons•Links to Website•And more
Instantly Deliver:•Video•Your Commercial•A Demonstration
Instantly Deliver:
A Mobile LandingPage.
Studies Show a Text-message stays on the cell-phone an average
of 12 days.=
This means additional exposures to your
audience
YOUR COUPON
HERE!
55469
Timely Promotions = Higher Redemption RatesSchedule the Delivery of Coupons, Reminders, and Offers at exactly the right moment!
Putting the Offers Right in the Hand of your Current and Potential Customers!
= More Transactions per Month
Regal Salon: Come in today or tomorrow and get a FREE lotion with any manicure. Exp. 4/8 http://salon.com Reply STOP 2end
Hair World: Free Kid cut w/ any adult purchase w/ code mb8932, show msg 2 redeem, exp. 5/2 Reply STOP 2end
Shannon’s Salon: Our premium massage for $20 OFF this weekend only, FWD 2 friends, call for appt; (816)223-8584 Reply STOP 2end
Industry ranges between 4-13% redemptions on Mobile offers and coupons
Quantifiable Return on this direct media!
Investment to send 1000 messages to Database? $50ROI on 40+ Customers walking in, setting an appointment or visiting?
$35 average ticket? $1,400
1,000 Customers
in your database
4% or Higher Redemption Rate on Promotion or
Coupon
Average Transaction
(Example of Return-on-Investment on a small scale)
3 Components to Database Building
1. Point of SaleCreate engagements with every customer that walks in the salon to encourage them to text. Build a database of 9-20 customers per day.
2. Add the Mobile “Opt-in” Option to your current Website
Options to capture online traffic into the Mobile database from the web
3. Traditional Media (capture new clients)Add the Mobile Call-to-Action to
every Advertisement; print, radio,coupon, event, TV, etc.
To: 55469MSG: REGIS
Point of SaleCapture Your Current Customers
into Database!
Angelo Mendi: 20% OFF next visit with purchase of any color and cut, code mb239, FWD to friends, exp. 5.15.11 Reply STOP 2end
Options Might Include:
1. Offer each client an instant coupon for a FREE upgrade! Have them Text to get the Instant Coupon!
2. At check-out use flyers, hand-outs, or Displays to encourage them to Text for a coupon for Next Visit;(Coupon can expire within a month to encourage a quick repeat visit)
3. Have Customers Text-in for an instant discount of 20%OFF today’s purchase
Future Text-Promotions to Current Clientele will help driveProduct sales, increase frequency of visits, help stay top-of-mind So clients refer business, and more…
Capture Web Traffic into Database!
Beauty Brands Secret Sale!Text BEAUTY to 72727
to find out when….
Angelo Mendi: Half off your haircut with purchase of color; code mb8938j, watch for more great deals! Reply STOP 2end
Enter Mobile NumberDonate NOW!
Enter mobile numberSend to my Mobile Phone
Capture LEADS with Mobile Keywords!By adding Mobile keywords to every Traditional Broadcast media like Coupon drops, radio spots, event marketing, print ads, and outdoor displays, you can capture New
Customers more easily.
Taking Your Broadcast Media/ Event/ Flier to your Potential Customer’s handset!
Instantly Deliver:•Pictures•Coupons•Links to Website•And more
More Conversion = 5-10% Increase in Overall Customer base
Once Customers engage off of Traditional Broadcast they are Captured in the Mobile database.
Future text-promotions will be delivered right to their handset equating to NEW CUSTOMERS!
Studies Show a Text-message stays on the cell-phone an average
of 12 days.=
This means additional exposures to your
audience
YOUR COUPON
HERE!
Text LOOSE to 55469For a FREE Haircut!
Text Appointment Notification!
Beauty Brands Secret Sale!Text BEAUTY to 72727
to find out when….
Britney, Just a reminder that your appt is scheduled for tomorrow at 2:00pm, reply to this msg if you can’t make it and we can reschedule, or call 212-333-1313
Enter Mobile NumberDonate NOW!
Panchero’s Gift Cards are the best gift! Click here and be finished shopping. http://xmaspanch.wap Reply STOP 2quit
• Increase Social Network Followers
• More Transactions per year• Capture Email
• Support Causes
Send Promotions to your Database to do More
Than Just Coupon!
SalonSalon Style: Facebook ONLY Offer, “Like” us NOW for even more VIP treatment and savings. http://salon.wap Reply STOP 2quit
Salon: To complete your entry to win a FREE Makeover reply w/ your email address and watch for more great deals!
Salon James: We will be doing the hair of the cheerleaders at the Parade this weekend, come up and we will give you great coupons! Reply STOP 2quit