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Realising the potential ofWeb Content
David Kinsella
DeliveryDelivery
Where does content strategy fit?
Message
Message
AudienceContent Strategy
Content Strategy
==What is Web Content?
WebContent
Web Design
Written material
Web Site
Web Design is like architecture
Web design is the creation of digital environments that facilitate and encourage human activity; reflect or adapt to individual voices and content; and change gracefully over time while always retaining their identity.
“
”Jeffrey Zeldman
Case Study: Menzies
Multiple delivery platforms
Presentation / DesignPresentation / Design Presentation / Design
Web Content should be constant
Delivery PlatformDelivery Platform Delivery Platform
Content
Content / Presentation Mix
Pure content
Title: Widgets and API's
Image: http://www.kmp.co.uk/image.jpg
Text: With the growth of the Social Networking sites and the opening up of their API's to developers, there has been an explosion in the development of "widgets" - specific applications which appear on a site to deliver information, capture data or effect transactions from within the target networked community….
Title: Widgets and API's
Image: http://www.kmp.co.uk/image.jpg
Text: With the growth of the Social Networking sites and the opening up of their API's to developers, there has been an explosion in the development of "widgets" - specific applications which appear on a site to deliver information, capture data or effect transactions from within the target networked community….
Beyond the website
Content Distribution
Contentitem
Contentitem
Content Distribution
Image AttachmentVideo AttachmentAudio Attachment
Case Study: Chester Zoo
My Company
Maintaining Brand Identity
Article title
Text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text.
Text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text.
Article title
Maintaining Brand Identity
Tone Persona Phraseology
Brand guidelines for content authors
Author Brand Guidelines
Is our content relevant?
Content User
Aggregator Search
NotRelevant
NotRelevant
Semantics: content with context
Title: Widgets and API's
Image: http://www.kmp.co.uk/image.jpg
Text: With the growth of the Social Networking sites and the opening up of their API's to developers, there has been an explosion in the development of "widgets" - specific applications which appear on a site to deliver information, capture data or effect transactions from within the target networked community….
Title: Widgets and API's
Image: http://www.kmp.co.uk/image.jpg
Text: With the growth of the Social Networking sites and the opening up of their API's to developers, there has been an explosion in the development of "widgets" - specific applications which appear on a site to deliver information, capture data or effect transactions from within the target networked community….
Semantic markup is probably the simplest way to create portable, machine-readable web content.
Non semantic content<font size="24px“ color="blue"> Title</font>
<br><br>
<b> The first paragraph</b>
<br><br>
The second Paragraph
<font size="24px“ color="blue"> Title</font>
<br><br>
<b> The first paragraph</b>
<br><br>
The second Paragraph
The User SeesThe User Sees
Title
The first paragraph
The second paragraph
Title
The first paragraph
The second paragraph
The Software SeesThe Software Sees
Title The first paragraph The second paragraph
Title The first paragraph The second paragraph
Semantic content<h1> Title</h1>
<p id=“preamble”> The first paragraph</p>
<p> The second paragraph</p>
<h1> Title</h1>
<p id=“preamble”> The first paragraph</p>
<p> The second paragraph</p>
The User SeesThe User Sees
Title
The first paragraph
The second paragraph
Title
The first paragraph
The second paragraph
The Software SeesThe Software Sees
Heading: Title
Paragraph - “preamble”: The first paragraph
Paragraph: The second paragraph
Heading: Title
Paragraph - “preamble”: The first paragraph
Paragraph: The second paragraph
Semantics: content with context
Benefits Disadvantages
Performance
Work Effort
Training
Legacy Content
Data Portability
Case Study: E4 – Skins Series 2
In Summary
==WebContent
PortableData
Any Questions?