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Cognitive Concierge Applications Powered by Watson & Graph Databases
Ivan PortillaWatson Solution Accelerator LeaderGlobal Business Services, IBMMember of IBM Academy of [email protected]@iportilla
Liz GoodmanWatson Enablement LeaderGlobal Business Services, [email protected]@lgoodman0707
Disclaimers
üThe opinions expressed in this presentation and on the following slides are solely those of the presenter and not necessarily those of IBM
üIBM does not guarantee the accuracy or reliability of the information provided herein.
2© 2016 International Business Machines Corporation
Agenda
4© 2016 International Business Machines Corporation
üCognitive ComputingüCognitive TravelüGraph databases for Cognitive Travel
Com
puter Intelligence
Time
Tabulating Systems Era
Eras of computing
Programmable Systems Era
CognitiveSystems Era
Humans excel at:
DILEMMAS
COMPASSION
DREAMING
ABSTRACTION
IMAGINATIONMORALS
GENERALIZATION
COMMON SENSE
NATURAL LANGUAGELOCATING KNOWLEDGE
PATTERN IDENTIFICATION
MACHINE LEARNINGELIMINATE BIAS
ENDLESS CAPACITY
Cognitive systems are creating a new partnership between humans and technology.
Cognitive Systems excel at:
There are three capabilities that differentiate cognitive systems from traditional programmed computing systems.
ReasoningThey reason. They can understand information but also the underlying ideas and concepts. This reasoning ability can become more advanced over time.
LearningThey never stop learning. As a technology, this means the system actually gets more valuable with time. They develop “expertise”.
UnderstandingCognitive systems understand like humans do, whether that’s through natural language or the written word; vocal or visual.
6/7/1610
What’s Next for Watson?
Image Analysis and Anomaly Detection: Radiological Interpretation
Giving Watson the power to “See”
Anomaly
Bringing Watson to robotics
Giving Watson a body to “interact” with humans
Watson is learning to communicate with customers in their own languages
Giving Watson the power to “communicate” across the globe
Fluent in English, Spanish, Japanese, Brazilian Portuguese, Arabic, French, Italian, Korean.
Partially fluent in Portugal Portuguese, German, Turkish, Polish, Dutch, Swedish, Danish, Russian, and Czech.
SyNAPSE: NeurosynapticSystems
A chip with the potential to revolutionize the computer industry by integrating brain-like capability into devices where computation is constrained by power and speed.
Giving Watson the power to “perceive patterns”
Embodied Cognition (video)
11© 2016 International Business Machines Corporation
ibm.biz/watson_robotPassword: watson
Why Speed Matters
The new standard for E2E application response time, under any load100msec
Average roundtrip internet latency50msec
Required roundtrip app response time (includes processing & multi-‐DB access)
50msec
Required DBresponse time
1msec
Database
4Xthreads per core vs. x86(up to 1536 threads per
system)
4Xmemory bandwidth vs. x86 (up to 16TB of memory)
4Xmore cache vs. x86
(up to 231MB cache per socket)
82X is based on IBM internal tests as of April 17, 2014 comparing IBM DB2 with BLU Acceleration on Power with a comparably tunedcompetitor row store database server on x86 executing a materially identical 2.6TB BI workload in a controlled laboratory environment. Test measured 60 concurrent user report throughput executing identical Cognos report workloads. Competitor configuration: HP DL380p, 24 cores, 256GB RAM, Competitor row-store database, SuSE Linux 11SP3 (Database) and HP DL380p, 16 cores, 384GB RAM, Cognos 10.2.1.1, SuSE Linux 11SP3 (Cognos). IBM configuration: IBM S824,24 cores, 256GB RAM, DB2 10.5, AIX 7.1 TL2 (Database) and IBM S822L, 16 of 20 cores activated, 384GB RAM, Cognos 10.2.1.1, SuSE Linux 11SP3 (Cognos). Results may not be typical and will vary based on actual workload, configuration, applications, queries and other variables in a production environment.
POWER8 is designed and optimized for Big Data & Analytics
Watson Developer Cloud provides developers easy access to cognitive building blocks via a collection of REST APIs & SDKs
https://console.ng.bluemix.net/registration/
6/7/1625
Social Media
Values
Psycholinguistic Analytics
Big 5
Attitude EmotionStyle
Needs
EngagementRecommendation
Deeper understanding of people's personality characteristics, needs, and values to drive personalization
Personality Insights API
https://your-celebrity-match.mybluemix.net/
6/7/1626
Watson Dialog Services API
http://watson-movieapp-dialog.mybluemix.net/watson-movieapp-dialog/dist/#//
Observations & Best Practices1. Understand Cognitive2. Choose a Best-in-Class Architecture to Drive Efficiency
3. Choose Content Wisely, and Reflect on its Impact4. Iteratively Test and Roll Out5. Trust your business partner
Watson Developer Cloudhttp://www.ibm.com/smarterplanet/us/en/ibmwatson/watson-cloud.htmlhttp://www.ibm.com/smarterplanet/us/en/ibmwatson/developercloud/starter-kits.html
Resources
Cognitive Computing for the hospitality & travel marketplacehttp://www-01.ibm.com/common/ssi/cgi-bin/ssialias?htmlfid=TTT12345USEN&appname=skmwww
Resources