Upload
digiday
View
327
Download
2
Tags:
Embed Size (px)
DESCRIPTION
Citation preview
Newsletter Subscriber Network
Digiday Agency Summit
This information is intended solely for the individual or entity to which it is presented and may contain confidential and/or privileged material. Any review, retransmission, dissemination or other use of or taking action in reliance upon this information by persons or entities other than the intended recipient is prohibited.
2
Why Newsletters? Because they’re Everywhere
168 MILLION emails are sent per minute
4
25 Minutes of Every Mobile Internet Hour Is Spent In Email
This information is intended solely for the individual or entity to which it is presented and may contain confidential and/or privileged material. Any review, retransmission, dissemination or other use of or taking action in reliance upon this information by persons or entities other than the intended recipient is prohibited.
The Second Screen is Largely for Email
42%
28%
18%
12%
Tablet
Daily Weekly Monthly Never
40%
24%
24%
13%
Smartphone
Frequency of Mobile Device Usage While Watching TV
of mobile device owners check email during programs
and commercials
60%Email is top mobile
activity while watching TV
This information is intended solely for the individual or entity to which it is presented and may contain confidential and/or privileged material. Any review, retransmission, dissemination or other use of or taking action in reliance upon this information by persons or entities other than the intended recipient is prohibited.
A Subscriber Has Jumped Through Hoops
Signed up
Opted in
Opened their email
Scanned Inbox
Selecteda trusted message
Read it!
With Intent &
Attention!FOR AN AVERAGE 28.3 SECONDS
This information is intended solely for the individual or entity to which it is presented and may contain confidential and/or privileged material. Any review, retransmission, dissemination or other use of or taking action in reliance upon this information by persons or entities other than the intended recipient is prohibited.
Average View-time
TV Commercials
Display in Email
Radio Commercials
Online Display
30 seconds
28.3 seconds
20 seconds
8 secondsand is way more
measurable!
Why pay for impressions that look like this?
Now, No Wasted Impressions
This information is intended solely for the individual or entity to which it is presented and may contain confidential and/or privileged material. Any review, retransmission, dissemination or other use of or taking action in reliance upon this information by persons or entities other than the intended recipient is prohibited.
One Email, Dynamic Experience – on OPEN
This information is intended solely for the individual or entity to which it is presented and may contain confidential and/or privileged material. Any review, retransmission, dissemination or other use of or taking action in reliance upon this information by persons or entities other than the intended recipient is prohibited.
11
Capture this Premium Audience with IAB banners
Average CTR of .4%on IAB ads
2-10x the lift in branding & engagement
For representative purposes only
This information is intended solely for the individual or entity to which it is presented and may contain confidential and/or privileged material. Any review, retransmission, dissemination or other use of or taking action in reliance upon this information by persons or entities other than the intended recipient is prohibited.
12
…and High-Impact Sponsorship Skins
10-100x the lift in branding & engagement
For representative purposes only
This information is intended solely for the individual or entity to which it is presented and may contain confidential and/or privileged material. Any review, retransmission, dissemination or other use of or taking action in reliance upon this information by persons or entities other than the intended recipient is prohibited.
13
Capture this Premium Audience with IAB banners
For representative purposes only
This information is intended solely for the individual or entity to which it is presented and may contain confidential and/or privileged material. Any review, retransmission, dissemination or other use of or taking action in reliance upon this information by persons or entities other than the intended recipient is prohibited.
14
…and High-Impact Sponsorship Skins
For representative purposes only
This information is intended solely for the individual or entity to which it is presented and may contain confidential and/or privileged material. Any review, retransmission, dissemination or other use of or taking action in reliance upon this information by persons or entities other than the intended recipient is prohibited.
15
Capture this Premium Audience with IAB banners
For representative purposes only
This information is intended solely for the individual or entity to which it is presented and may contain confidential and/or privileged material. Any review, retransmission, dissemination or other use of or taking action in reliance upon this information by persons or entities other than the intended recipient is prohibited.
16
…and High-Impact Sponsorship Skins
For representative purposes only
This information is intended solely for the individual or entity to which it is presented and may contain confidential and/or privileged material. Any review, retransmission, dissemination or other use of or taking action in reliance upon this information by persons or entities other than the intended recipient is prohibited.
17
Capture this Premium Audience with IAB banners
For representative purposes only
This information is intended solely for the individual or entity to which it is presented and may contain confidential and/or privileged material. Any review, retransmission, dissemination or other use of or taking action in reliance upon this information by persons or entities other than the intended recipient is prohibited.
18
…and High-Impact Sponsorship Skins
For representative purposes only
19
Reach the Loyal Subscribers of Premium Publishers
For representative purposes only