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Many layers have already formed in the stack between merchants and consumers of Daily Deals.
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The Daily Deal Stack
MERCHANTS
CO
NSUMERS
Daily Deal Sites
Merchant Services
SOON…Merchant Agencies
Consumer Services Aggregators
White Label Publishers
Vertical Deal Sites
Data
Exchanges
![Deal or No Deal? Assessing the Daily Deal Shopperdaily deal sites [13], the profitability of daily deal promotions for businesses [15, 16], impulse buying in the context of daily deals](https://img.dokumen.tips/doc/110x75/5f8ebbc1c14f0269544325b9/deal-or-no-deal-assessing-the-daily-deal-shopper-daily-deal-sites-13-the-profitability.jpg)
