Cisco Confidential 1© 2011 Cisco and/or its affiliates. All rights reserved.

Mark Grayson

Small Cells and Wi-Fi in the Enterprise

Distinguished Engineer, Mobility CTO Group

January 2014 #CiscoMobility #CWSmallCell

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2

1. Current Wi-Fi PerformanceDelivering LTE-A speeds today?

802.11ac Feature Wave 1 – 2013

PHY RateMAC Throughput

290 Mbps - 1.3 Gbps194* Mbps - 910* Mbps

# of Spatial Streams 3

Modulation 256 QAM

Channel Width 20, 40, 80 MHz

MIMO Single User

802.11 protocol support a, n, ac

Feature Measured Performance*

Samsung Galaxy S4 (1ss) 200-250 Mbps

HTC One (1ss) 200-250 Mbps

MacBook Air (2ss) 450-550 Mbps

Intel 7260 (2ss) 450-550 Mbps

MacBook (3ss) 650-750 Mbps

Client-AP distance typically <25 feet for 256QAM

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3

0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 150%

20%

40%

60%

80%

100%

120%

Voice user experience for 802.11n 2.4GHz 3600i AP, 19dBm EIRP, 10 data users simulta-neously contending for best effort access (iPhone 4S)

number of G.711 voice users simultaneously contending for access

%ag

e o

f vo

ice

call

s se

rved

Beyond 8 simultaneously contending users means performance degrades for existing users as well so WMM Admission control required to deliver predictable voice service

1. Current Wi-Fi PerformanceVoice over Wi-Fi seriously lags LTE

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4

2. Building Venue Centric ServicesWi-Fi benefits from being non-affiliated

• Wi-Fi benefits from Clients repeatedly send probe requestsCisco delivers location analytics from Associated devices and Non-Associated (Probing) devices

• Enables location analytics to be gathered from the complete population of Wi-Fi devices

Doesn’t assume any affiliation by the venue Wi-Fi installation

• Today’s Enterprise Small Cell enables location analytics to be gathered only for those cellular devices that have selected the network

Assume a particular affiliation by the venue Small Cell installation

• Small Cell Infrastructure needs to be shared to enable competitive venue centric services

Accelerating definition of shared small cells, but there are gaps

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 5

Connected Mobile Experiences (CMX)

Engaging with Customers via Different Media

APP ENGAGEDEVICE ENGAGE

2. Building Venue Centric ServicesNew opportunities with CMX Engage

BROWSER ENGAGE

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 6

ASR 5000/5500

S/P-GW, HNB-GW, SaMOG,

HeNB-GW, EWAG, …

Quantum Policy

Converged PCRF for Wi-Fi and 3GPP integrated with ANDSFfor HetNet policy

Mobility Service Eng.

Indoor location triangulation and APIs for footfall/dwell time analysis

UniversalSmall Cell

Converged Access Points supporting 2.4/5GHz Wi-Fi and HNB/HeNB

Quantum SON

Multi-vendor, multi-technology SON apps, delivering macro/small cell integration

ConvergedAccess Points

Converged HetNet

SON & Load Balancing

ConvergedHetNetPolicy Control

ConvergedHetNet

Gateway

Venue CentricHetNet

Propositions

3. Executing on HetNet Arch. ConvergenceDifferentiated End-to-End Small Cell Systems

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 7

3. Executing on HetNet Arch. ConvergenceArchitected for Converged E2E Service Provider

ASR 5K

HetNetGW

WLC

WTP S2a

CAPWAP/DTLS

S2a

802.11

Security

HetNet Policy &Charging

HetNet Location

MMEHeNBGW

S1-u

S1-MME/IPSec S11

Security

HeNBLTE

SON

D-SON

ANDSFC-SONServer

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8

4. Accelerating Small Cell Deployments Addressing Real Estate, Power and Backhaul challenges• We have solved the deployment challenges with Wi-Fi

CY12: Cisco Shipped 3.4M Enterprise units (Dell’Oro)

CY12: Cisco Shipped 9.8M SoHo Wi-Fi units (Dell’Oro)

CY12: Cisco Shipped 229K Service Provider Wi-Fi units (Dell’Oro)

• Over 2 Million Cisco Small Cells deployed worldwideIncluding over 1 million with AT&T

Still predominantly in residential environments

• Lets leverage the Cisco 3600 – The fastest ramping Wi-Fi Access Point in Cisco’s history!

• Over a million units already deployed with real estate, power and backhaul ready for Small Cell acceleration

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 9

Cisco Product,

Services, Joint GTM

SP Enabled Channel or

3rd Party

Cisco Wi-Fi Channel Partner

End Customer:Enterprise,

SMB, ..

Cisco Product,

Services, Joint GTM

MNO offers Small Cell Managed Service

End Customer:Enterprise,

SMB, ..

Predominant Wi-Fi Approach

Conventional Small Cell “locked” approach

Scaling the Market and lowing MNO SG&A: Small Cell Unlocked Service

Cisco Small Cell Channel

Partner

4. Accelerating Small Cell Deployments Addressing Go To Market Segmentation

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 10

Summary• Enterprise Wi-Fi has transitioned from a “nice-to-have” to become business critical

• BYOD trends are accelerating and set to touch each and every IT organization

• Now enterprises of all vertical types, including healthcare, transportation and retail are looking to leverage wireless strategies to engage with their employees, partners and customers

• Primary differentiator of Small Cells to the Enterprise is their ability to support voice

• Driving Hosted Collaboration Services to be coupled with macro and small cell solutions

• Cisco is executing on a converged small cell architecture for service providers, supporting Enterprise managed Wi-Fi services and small cell licensed services

• Leveraging Cisco’s fastest ramping Wi-Fi access point for delivering real-estate, power and backhaul for small cell deployments

• Converging architecture, access points and Go to Market

Thank you.