Customers prefer – and will pay for – products built in the USAU.S. consumers would rather purchase a more expensive product built here than one made in China.

Survey from September 2012 Source: The Boston Consulting Group®

Q: Do you prefer a product made in the USA or in China?

Somewhat prefer ‘Made in China’ 1%

Absolutely prefer ‘Made in USA’ 60%

Somewhat prefer ‘Made in USA’ 19%

No preference 20%

Definitely not likely to pay more for ‘Made in USA’ 6%

Q: Are you willing to pay more for a product made in the USA than a product made in China?

Definitely would pay more for ‘Made in USA’ 26%

Somewhat more likely to pay more 55%

Somewhat less likely to pay more 12%