Answeringthe Social Phone.

@davidalston of @radian6

Social PhoneEtiquette

Complaints

IdeasMemes

Influencers

Campaign

Crisis Competition

Crowds

Needs

Compliments

The New Framework:The 5 C’s

Content

Community

Conversation

Collaboration

Connections

OK, let’s get practical.

2

Find & Resolve

Complaints

Track Resonanceof Issues

Push leads into the Funnel

Propel Campaigns through Listening

Find & Build Communityon Passion

2

Tag & Share Testimonials

Track & Activate Advocates

Answer Questions In Your Field

Uncover Contentthe Community Needs

Measure your Engagement Efforts

What’s gonna stop you?

Policies

culture

Bureaucracy

Momentum

WindowDressing

Lack of Top Level Support

Lack of a Plan

Disbelief & Misinformation

Lack of resources

It won’t happen over night.

Find yourpath, and get

started now.

But most of all,Have fun

Let’s connect.