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the importance of
to eCommerceREVIEWS & RATINGSREVIEWS & RATINGS
per productcan mean
50+reviews
4.6%increase inconversion
rates
74%increase in
productconversion
when customer
reviews aredisplayed
18%increase insales when
reviewsare displayed
Having “rich snippets” like star ratings under products
can mean a
10% to 20%increase in click-through rates
HOW DO THEY AFFECT CONVERSION RATES?
HOW ARE THEY IMPORTANT?
2
Behind search, ratings & reviews are the second most important
site feature
Having both positive and negative reviews is the most
effective. A customer is more inclined to trust the reviews
when they see a balance of reviews.
increase incustomerloyalty
18% 21% higherpurchasesatisfaction
RATINGS& REVIEWSPROVIDE:
97%believe online reviews
are accurate
70%consult reviews/ratings before purchasing, and believe they are now
essential fore-commerce sites
71%agree that consumer
reviews make them more comfortable with their
purchase
63%are more likely to make
a purchase from asite which has user
reviews
HOW DO THEY AFFECT CUSTOMERS?
78%say consumer
recommendations are the most credible form
of advertising
Consumer reviews are significantly more trusted
than descriptions that come from manufacturersNEARLY 12X MORE
WHY SHOULD REVIEWS BE USED?
78% of reviews areoverwhelmingly positive
68% of consumers trustreviews more when they see good and bad scores
www.nextopia.com
Sources: http://www.peopleclaim.com/#the-review-of-reviewshttps://econsultancy.com/blog/9366-ecommerce-consumer-reviews-why-you-need-them-and-how-to-use-them#i.98kule14kxedhthttp://socialmediatoday.com/sector45/1433331/why-online-reviews-matterhttp://blog.getresponse.com/increase-engagement-using-ratings-reviews-infographic.html
 Global Provider of eCommerce Site Search Navigation Solutions @nextopia