CULINARIA CLASSES FOR CHILDREN Celebrating Frida Kahlo Making Cupcakes

Sponsorship Package

Production and Management by Culinaria Festival Marketing and PR by Azúcar Communications

Updated: 6.12.13

About Culinaria Festival

Culinaria Festival & Our Classes Culinaria Festival is the evolution of whole living through food and education, cultivating nutritional eating one step at a time.

Our classes are a one-day-event that promote a better way of eating while cultivating a higher quality of life by empowering local residents and their children with better eating options for the entire family.

We Promote Fresh, Healthy and Nutritional Eating Our aim is to create an experience where attendees can sample fresh, healthy and nutritious cuisine without sacrificing taste.

Culinaria Classes, a Community Event that Educates the Family We offer children the chance to interact and have a pleasant experience while learning about food.

Why we do this? Diabetes and obesity in our community is at a high rate showing a large need for intervention. Inundated with immediate gratification and fast food, our society is in dire need of a better eating lifestyle.

Culinaria Festival aims to take it back to the traditional way of eating through cooking with fresh whole foods.

Cooking Class: Celebrating Frida

Celebrating Frida Kahlo Making Cupcakes When: Saturday, July 6, 2013 1-2:30pm

Where: La Casa Azul Bookstore

East Harlem, NY

At a Fantastic Venue: La Casa Azul

Prime location •  Located in the heart of El Barrio, steps away from the 6 train on the 103rd street stop between Park Ave. and Lexington.

Serving the community: •  La Casa Azul Bookstore is much more than the average retail store, it is the literature hub in the neighborhood serving as the third place, a community meeting space in the community.

With Latina Local Influencer as a Host

•  The class will be hosted by Latina local influencer and food lover Zahaira Curiel from Sassy’s Sweets.

•  Sassy’s Sweets Inc is a dessert company that offers delicious sweets for all occasions. Currently, they specialize in custom cupcakes and plan to branch out into other decadent desserts in the future. Influenced by their Dominican, Puerto Rican and American backgrounds, Zahaira enjoyes mixing her diverse culinary background in order to create unique and scrumptious desserts with fresh ingredients.

And Hispanic Digital Media Partnership

News coverage •  Event will be covered by community digital newspaper and magazine Integral USA.

Press Release Distribution •  A bilingual press release will be issued and distributed to top editors and bloggers via their membership with Hispanic Digital Network, the largest online advertising network of Latino local media in the USA.

Sponsorships

Sponsorship Levels Materials Gold Silver Goodie Bag

Banner x x

Brochure & Product x x x

Mention during Class x x

Culinaria Social Media Mentions * x x

La Casa Azul 1x Social Media Mention x x

Blogger Post + 4x Social Media Mentions x x

Integral USA Article + Logo on Pictures x

Integral USA 8x Social Media Mentions x

Mass Media Coverage - Press Release x

Total Plz Ask Plz Ask Free

* On Culinaria Festival Twitter and Facebook 2x day until the day of the event

Gold Sponsor: Great Media Coverage •  As the official sponsor your company will receive great media coverage.

•  You company will be highlighted in Integral USA article’s headline, your logo will be included in their pictures and shared via social media 8x. Plus, a press release will be distributed via PR Newswire, leading to massive media coverage.

•  Your logo/name will be prominently displayed on banners surrounding the perimeter of the little ones area. (Banners provided by your company)

•  Mentions of your company during the class and 2x a day until the day of the event on Culinaria Festival Facebook and Twitter.

•  La Casa Azul will also do a one time mention social media mention.

•  Your products, brochure and flyer can be distributed at the event.

•  Post on Sassy’s Sweets blog plus 4x social media mentions.

Value: Please ask

Silver Sponsor: Reach the Community

•  Your logo/name will be prominently displayed on banners surrounding the perimeter of the little ones area. (Banners provided by your company) •  Mentions of your company during the class and 2x a day until the day of the event on Culinaria Festival Facebook and Twitter.

•  La Casa Azul will also do a one time mention social media mention.

•  Your products, brochure and flyer can be distributed to the parents.

•  Post on Sassy’s Sweets blog plus 4x social media mentions.

Value: Please ask

Other Opportunities… Free!

Goodie Bag Insert Opportunity

•  Insert children or family friendly products in our goodie bags and have the community test them. You will need to have 12 products to be considered.

In-kind Offers

•  To inquire about in-kind offers or collaborations contact our team.

Previous Classes

Making Sliders

Making Mozzarella Cheese

Making Cupcakes

Thanks! Thank you very much for considering our request for sponsorship.

Please feel free to contact us with any questions you may have. We appreciate your time and interest and we look forward to talking with you.

Natacha Ginocchio

Media Relations

Azúcar Communications

www.azucarcommunications.com

646.648.3295

nginocchio@azucarcommunications.com