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#Aruba Video that is to large to send via email
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#THE IMPORTANCE OF MOBILITY TO YOUR BUSINESSEugene
BergerUK&I Aruba CTO
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Agenda
The Digital WorkplaceMarket trendsChallenges HPE Aruba Mobility
CustomersVertical markets
#Mobile Trends80% of the world owns a mobile phone. And were
using them in the venues we visit.52% of companies worldwide intend
to implement location-based mobile marketing by 2017 (up from 27%
in 2013).
#We know that smartphone usage is increasing every day
In 2013 alone, 27% of companies were expected to implement
location-based mobile marketing and by 2017 this number will grow
to 52%. This trend will only continue to grow. The venues who dont
get started now investigating what kind of mobile engagement is
right for them may find themselves left behind.
Stats:http://www.emarketer.com/Article/Real-Time-Location-Data-Gets-Bigger-Slice-of-Mobile-Targeting/1009675http://www.factbrowser.com/facts/14638/
Additional stats to pull as needed:
#GenMobile trends and statisticsTrending: growing smartphone
adoption: The globalsmartphoneaudience surpassed the 1 billion mark
in 2012 and will total 1.75 billion in 2014.1 Combined global
smartphone market share for iPhone and Android in 96.4% 2014 (11.7%
iOS, 84.7% Android)2 85% of consumers view mobile devices as a
central part of everyday life3 Trending: smartphone usage inside
venues:8 in 10 smartphone shoppers use mobile in-store to help with
shopping.496% prefer locations that offer free Wi-Fi and return to
venues that offer it. 5Trending: #genmobile smartphone
communications and content delivery:Six in ten consumers have
downloaded a business-specific app in the past six months, and of
those who have, 65% say its a more convenient way to access
information.376% of users agree that location sharing provides more
meaningful content, and 73% believe that location sharing is
somewhat or very useful.346% of consumers say they use
push-notifications because they like receiving personalized
alerts3Push messages are effective in engaging consumers
immediately: only 8% wait or ignore the notification before
checking it3
Sources:1.http://www.emarketer.com/Article/Smartphone-Users-Worldwide-Will-Total-175-Billion-2014/10105362.
http://www.idc.com/getdoc.jsp?containerId=prUS250372143. Google
Think Insights: Mobile In-store Research
http://www.thinkwithgoogle.com/research-studies/mobile-in-store.html4.
ExactTarget 2014 Mobile Behavior report
http://www.exacttarget.com/sites/exacttarget/files/deliverables/etmc-2014mobilebehaviorreport.pdf5.
Yankee Group
http://blog.airtightnetworks.com/free-wi-fi-is-a-win-win-for-retail-marketers-and-customers/#sthash.qsHfw3Ju.dpuf
The Digital workplace is changingUsers expect personal,
contextual, and secure experiences #Genmobile BYOD &
Collaboration
Employers seek workplace productivity @ lower costApps drive the
idea economySmart Workplaces & IOT
#The workplace is changing , Workforce demographics are
revolutionising the way we work, Consumerised IT & Freedom to
work anywhere bring a whole new paradigm to businesses and for IT
to manage. As a result physical workplaces are transforming
creating more collaborative focal shared areas and less cubicle
desk , Real estate is being optimised and the technology to support
this new office is designed for Mobility . Mobile first technology
design .
The Digital Workplace of today is dynamic and changing. Today's
enterprise networks must host a multitude of applications, from
business critical customer relationship and enterprise apps, to
voice, data and multimedia services. However, with the new wave of
Internet of Things (IoT), Unified Communications and Software
Defined Networking (SDN) technologies become more important to the
way businesses run and operate, the need to offer secure and
reliable connectivity is critical.But, its not just the work
environment that is changingcollaborative working, non-routine
schedules, and a workforce that expects personal, contextual,
secure experiences and the ability to work anytime, anywhere. As a
result, organizations are adjusting their physical and technical
environments to accommodate this new style of digital
workplace.
The challenge is that the digital workplace is everywhere.
Users expect a personal experiencethat is one that revolves
around them as a user rather than around a device. As they move
between PCs, smartphones, and tablets they expect the same easy
access to information and applications.
Users are besieged with information overload. To assist them
with this, they expect information to be made available to them
automatically or very easily based on context: where the user is,
what they see, their conversation, and their normal usage
patterns.
Finally, users expect their interactions to be secureboth for
their personal data and their organizational data.
Productivity and satisfaction suffer when user experiences do
not meet expectations
Users expect rich experiences:- 58% of employees abandon
corporate apps 41% of users frustrated by technology used for work-
25% of users abandon a mobile app after 3 seconds of delay
Employee engagement leads to positive business outcomes: 21%
higher profitability- 37% less absenteeism- 22% less turnover
With ever increasing demands to deliver more experiences, on
more devices, more often, to people that are more engaging is a
massive challenge. Adding these devices and connecting people
without automation will add expenses that enterprises cant
afford.
AND the bar is continuously rising.
The bottom-line is that the Idea Economy is an experience
battlefield.
Source:Mobiquity, Employee Mobile App Satisfaction Report,
2013Cornerstone OnDemand, The State of Workplace Report,
2014Gallup, How Employee Engagement Drives Growth, June 2013
Mobility drives the growth in Networking market
UK&I Market Opportunity $1.2bn Forecast to grow to $1.5bn by
2018 Wired switching $950mWireless $250m
Market growth 7% Wireless 18% Wired Switching 2% Aruba Clear No
2 position Wireless growth 39%
Source : IDC CQ4 FY15 UK&I market data
#CONFIDENTIAL Copyright 2015. Aruba a Hewlett Packard Enterprise
Company. All rights reserved.
The two biggest drawbacks of wireless (1)
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The two biggest drawbacks of wireless (2)
Wireless is shared= non deterministic= applications run
unreliably
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Why customers rely on Aruba
Policy Services and NACSecure Scalable Architecture
Location-Based Services
INFRASTRUCTUREACCESSENGAGEMENT
#Mobility Verticals
HealthcareRetailHospitalityEducationLarge Public Venues
Government
Smart Office
#Mobility vertical solutions - Security and Policy management
Analytics Mobile EngagementUnderstand & Help Key
VerticalsBusiness Development & Presales supportHelp with
Digital / Mobile-First Transformation
Aruba Customers
TelecomServicesRetailMedia & Ent,Primary EducationPublic
VenuesHealthcare
FinanceManufacturingPublic TransitGovernment & NGOsSocial
& New MediaOil & GasHospitalityHigher
EducationTechnology
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Levi Stadium
70,000High density WIFI Solution46% fans using App for TV
replays and wayfinding
1200Access points for In stadium WIFI & personal Navigation
+$3.2MSuperbowl food & beverage orders Record 67% increase in
app purchase.Delivered to seat in less than 10 mins.
#Many other companies say they offer competitive mobile
engagement solution sets, but Aruba is the only company with with
real, public deployments13
Microsoft
+100,000Mobile UC for Employees using the Aruba Mobility
controller with SDN API for integration with Skype for business
+25,000Access points for fast, reliable WIFI+15,000Aruba beacons
for indoor navigation& employee engagement
#Many other companies say they offer competitive mobile
engagement solution sets, but Aruba is the only company with with
real, public deployments14
Sainsburys
ClearPass for Corporate and Guest Access. Full NAC and
Profiling.
Wiforia for monetisation and back end messaging (SMS 3G/4G).
Beacons tested for Hyper Local engagement ie Coke Life
$300k.
Wave 2 802.11ac upgrade.
Meridian integration for in store guidance (Superstores)
#Sainsburys - service via NCR - Aruba wireless deployed -
current POC of Meridian
Monetisation through sponsor pushing offer to consumer based on
proximity to product. End of isle offer beacons collocated here as
high rent location
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HP & Aruba leading in the Mobile Campus
Source: Gartner Magic Quadrant for the Wired and Wireless LAN
Access Infrastructure September 2015. Tim Zimmerman, Bill Menezes,
Andrew Lerner, ID Number: G00277052 This Magic Quadrant graphic was
published by Gartner Inc. as part of a larger research note and
should be evaluated in the context of the entire report. The
Gartner report is available upon request from HP. The Magic
Quadrant is a graphical representation of a marketplace at and for
a specific time period. It depicts Gartner's analysis of how
certain vendors measure against criteria for that marketplace, as
defined by Gartner. Gartner does not endorse any vendor, product or
service depicted in the Magic Quadrant, and does not advise
technology users to select only those vendors placed in the
"Leaders" quadrant. The Magic Quadrant is intended solely as a
research tool, and is not meant to be a specific guide to action.
Gartner disclaims all warranties, express or implied, with respect
to this research, including any warranties of merchantability or
fitness for a particular purpose. Clients globally should consider
HP Aruba for all wired / WLAN access layer opportunities.
Gartner MQ for Wired and Wireless LAN Access Infrastructure,
August 2015
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