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CH
ASM
VISIONARIES PRAGMATISTS CONSERVATIVES SKEPTICS
(Early Adopters) (Early Majority) (Late Majority) (Laggards)
Mainstream Market
Early Market
Technology Adoption Life Cycle Model
Late Market
“THE CHASM”
Crossing The Chasm
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Crossing The Chasm
VISIONARIES
PRAGMATISTS CONSERVATIVES SKEPTICS
(Early Adopters)
(Early Majority) (Late Majority) (Laggards) TECHLES
(Innovators)
Technology Adoption Life Cycle Model
“THE CHASM”
Crossing The Chasm between Visionaries and Pragmatists
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VISIONARIES
PRAGMATISTS CONSERVATIVES SKEPTICS
(Early Adopters)
(Early Majority) (Late Majority) (Laggards) TECHLES
(Innovators)
Area under the curve represents No. Of Customers
Technology Adoption Life Cycle Model
“THE CHASM”
Crossing The Chasm
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Early Adopters 13.5%
Early Majority 34% Late Majority
34%
Laggards 16%
PRAGMATISTS Stick with the
herd!
CONSERVATIVES Hold on!
SKEPTICS No way!
TECHLES Try it!
VISIONARIES Get Ahead!
Innovators 2.5%
Mainstream Market
Early Market
Late Market
Technology Adoption Life Cycle Model
“TH
E C
HA
SM”
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Crossing The Chasm
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USE THE ICONS TO EVALUATE AND PRIORITIZE THE IDEAS
MIND MAP - Icons
12 1
2
3
6 5
4
9
11 10
8 7
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VISIONARIES
PRAGMATISTS CONSERVATIVES SKEPTICS
(Early Adopters)
(Early Majority) (Late Majority) (Laggards)
Diagnose and Adapt as Markets Evolve
TECHLES (Innovators)
Main Street
Early Market
Total Assimilation
Tornado
Bowling Alley
Technology Adoption Life Cycle Model
“THE CHASM”
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Innovators 2.5% Innovators 2.5% Innovators 2.5%
Early Adopters
13.5%
Early Adopters
13.5%
Early Majority
34%
The Chasm
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Crossing The Chasm
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VISIONARIES
PRAGMATISTS CONSERVATIVES SKEPTICS
(Early Adopters)
(Early Majority) (Late Majority) (Laggards)
THE CHASM
TECHLES (Innovators)
How do you create a
beachhead to the
chasm?
Technology Adoption Life Cycle Model
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Crossing The Chasm
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VISIONARIES CONSERVATIVES (Late Majority & Laggards)
(Early Adopters)
TECHLES (Innovator)
(Early Majority) PRAGMATISTS
Dev
elo
pin
g Th
e
Earl
y M
arke
t
De
velo
pin
g Th
e
Mai
nst
ream
Mar
ket
Product Company
Technology Market
Consumer’s Key Focus
Consumer’s Characteristics
Consumer’s role at adapting new technology
Technology Adoption Life Cycle Model
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Crossing The Chasm
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Early Adopters
13.5%
Early Majority 34% Late Majority
34%
Laggards 16%
Innovators 2.5%
0
25
50
75
100
Market Sh
are %
“THE CHASM”
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Crossing The Chasm
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“THE CHASM”
Crossing The Chasm
Your Logo www.slideteam.net
“THE CHASM”
Your Logo
Crossing The Chasm
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“THE CHASM”
Your Logo
Crossing The Chasm
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USE THESE ICONS TO CONVEY IDEAS
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Crossing The Chasm
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All images are 100% editable in Powerpoint “Change color, size and orientation of any icon to your liking”
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1. Right click the object. 2. Choose Group and then Ungroup. 3. Click beside the object and drag the arrow over it.
2
Ungrouping the object
1
3
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1. Select the shape to change the color and Right click the object( click any object which you want to change color)
2. Choose Format Shape in the dialog box. 3. Choose “Fill” in the Format Shape box then “Solid” or “Gradient” depending on the
appearance of the object. Change colour as shown in the picture.
Edit Color
2 3
1
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