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Jorge R. López [email protected]
REALIDAD VIRTUAL Y REALIDAD AUMENTADA
EN EL MUNDO INDUSTRIAL
29 de Septiembre de 2015
Augmented Reality Architects
LocationLA RIOJA & BASQUE COUNTRY (SPAIN)
[email protected]/creativitic
2015
As a differentiation, CreativiTIC is a pioneer company on working exclusively withAugmented Reality from visual computation to 3D environments or mobiledevelopments. CreativiTIC combines innovation and technology applied to differentneeds, with a special focus on education, industrial and biomedicine.
CreativiTIC Innova is an ICT engineering SME foundedin 2011 and located in La Rioja (Spain). The companyresearches the latest technologies to offer innovativeand creative solutions in fields such as education,industrial, bio-health, tourism and marketing andfrom its beginnings the company has dedicated agreat part of its effort to Research and Development(R&D) in Augmented Reality technologies.
CreativiTIC was rewarded in 2014 with the Entrepreneurship 'European Citizen'Award 2014, by Europe Direct - europe.eu - A European Commission service toprovide information on the EU. CreativiTIC was chosen by CDTI for the X NeotecVenture Capital organized in Spain, rewarded with the Award to Entrepreneurshipfrom the “Federación de Empresarios de La Rioja” and ‘Emprendedor XXI’ byCAIXA.
It is also worth mentioning that CreativiTIC is member of the group of expertsadvising the Innovation System of the Government of La Rioja in thespecifications of the new R&Di plan 2013/16.
Collision CONFLas Vegas (USA) 2015
AR Marketing ConferenceDublin (IRELAND) 2015 DEUSTO FOROTECH Bilbao (SPAIN) 2015
WebSummitDublin (IRELAND) 2014
WHICH IS OUR CORE?
www.creativitic.com
COMPUTER VISION
3D ENVIRONMENTS
MOBILE DEVELOPMENT
3D MODELING
R&D PROJECTS
#Enginneering #Biotech #eHealth#Industrial #GestualComputation
#Science #ComputerVision#MolecularVision
E2LP - Embedded Engineering Learning Platform is aCollaborative R&D project developed under the scope ofthe European Commission and the 7th EuropeanFramework Program, in the thematic of Technology-Enhanced Learning of ICT Call 8 (FP7-ICT-2011-8). Theproject is supported under European Commission GrantAgreement No. 317882, 2012-2015. Among its tasks,CreativiTIC participates as partner and leader of thework package 4th, dedicated to develop the “AugmentedReality Interface”.
E2LP - www.e2lp.org
contract no. : 317882budget: 2.781.333 EUR
2012/09/01 – 2105/08/31
VIRUSES - Visually Immersive Researching Unit for Scientific andEducational Scenarios is a National e-health R&D project developed incollaboration with CIBIR – Center for Biomedical Research of La Rioja(www.cibir.es). Focused on Research, Health and Education, theoutcome of the project consists of an immersive and collaborativevisualization system for images coming from PET-TAC and ConfocalMicroscopy, designed to improve the accuracy, speed and efficiency inclinical diagnostics and biomedical research. This project is partiallysupported by the Government of La Rioja (SPAIN) through itsEconomic Development Agency (ADER).
VIRUSES – www.3dviruses.com
budget: 382.476 EUR2013/12/01 – 2015/11/30
Project generated from the internal research of the company in theAugmented Reality field. Augmented Class! consists of a collaborativeSaaS cloud platform and a mobile App oriented to democratize thepotential and value of the augmented reality in education, giving toteachers and students the capacity of develop by themselvesaugmented reality projects that can be visualized through the mobileapp (even offline), doing it without any technical knowledge. Thisproject has been presented in WebSummit 2014 Dublin and CollisionLas Vegas 2015. The platform is already introduced in severaleducational centres around the world as the University of La Rioja,University of the Basque Country, UOC or National Museum of Ireland.
www.augmentedclass.com
AUGMENTED CLASS!
REALIDAD VIRTUAL Y REALIDAD AUMENTADADefiniciones y Conceptos
Mitos y Realidades
AUGMENTED REALITY (AR)
¿Qué es la Realidad Virtual?La Realidad Virtual (VR) es una apariencia derealidad que permita al usuario tener la sensaciónde estar presente en ella a través de su inmersión.
¿Qué es la realidad aumentada?
La Realidad Aumentada (AR) es la superposicióndel espacio físico con el digital.
A través de una cámara se aporta informaciónadicional, sobreimprimiendo la nueva informaciónsobre el mundo real.
¿Cómo funciona la realidad aumentada?
QR Codes vs Realidad Aumentada
Los QR codes son códigos de barras quealmacenan información: texto, emails, URL, SMS,localización…
Sin interacción
con la Realidad
REALIDAD MIXTA
• Los entornos virtuales y reales están en los extremos opuestos
• La Realidad Aumentada está más cerca del entorno real.
Realidad Virtual vs Realidad Aumentada
La Realidad Aumentada no sustituye el mundo físicosino que superpone información digital al mundoreal.
• Realidad Aumentada– Aumenta o añade gráficos, audio y otras mejoras
sensoriales con el mundo natural, tal y como existe.
• Realidad Virtual– Sumerge al espectador en entornos generados por
ordenador.
– Requiere equipo que obstruye completamente la vista visual de los objetos físicos en el mundo real .
Realidad Virtual vs Realidad Aumentada
Programa que combina las imágenes del mundo real con los datos virtuales
Software de AR
ActivadoresMarcas que el software de Realidad Aumentada reconoce para insertar los datos virtuales. Capaces de transmitir movimiento y perspectiva.
Marcadores en blanco y negro
Marcadores de Imagen
Marcadores en tiempo real
Reconocimiento FacialCoordenadas
GPS
AR – Producto, Marketing yCatálogo Interactivo
AR – Construcción y Arquitectura
REALIDAD VIRTUAL Y REALIDAD AUMENTADAEN EL MUNDO DE LA INDUSTRIAPresente actual, proyectos y futuro
AUGMENTED REALITY (AR)
AR y VR enMANTENIMIENTO TECNICO
AR GLASS el instrumento visual
Ocular montado sobre un bastidor con el que el usuario puedever toda la información que se muestra en relación conoperaciones complejas. La pantalla equivale a 34” vistas a unadistancia de 1 m.
Un nuevo concepto de DISEÑO ESPACIAL
REALIDAD AUMENTADA
AR para la mejora profesional, el aprendizaje y el talento.
AUGMENTED REALITY (AR)
• Nuevo medio de interacción profesor/a-alumno/a.
• Adaptable a las necesidades curriculares (edades,presencial/a distancia, etc.)
• No requiere prácticamente inversión en hardware.
• De especial interés en aulas de personas connecesidades especiales.
• Integrable en temarios ya existentes (físicos/virtuales).
AR como herramienta educativa
AUGMENTED CLASS!WE ARE
THE ‘POWERPOINT’ OF AUGMENTED REALITY FOR
#EDUCATION
A PLATFORM THAT ALLOWS TO CREATE AND SHARE AR DOING IT BY YOURSELF!
WWW.AUGMENTEDCLASS.COM
¡Gracias!Enara Artetxe González
CoFounder & [email protected]
linkedin.com/in/eartetxe
facebook.com/augmentedclasstwitter.com/augmentclass
Jorge R. López BenitoCoFounder & CEO
[email protected]/in/jrlopezbenito
facebook.com/creativitictwitter.com/creativitic
(+34) 629443386 - SPAIN
AUGMENTED CLASS!