Creating Augmented Reality That Is Useful To The Consumer

Creating Augmented RealityThat Is Useful to the Consumer

Creating Augmented RealityThat Is Useful to the Consumer

Blake CallensBlake Callens

About MeAbout Me

Blake CallensSenior Software Engineer, ZugaraARLA Organizer

Personal Blog: onezerothrice.comTwitter + AIM: blakecallensEmail: [email protected]

Blake CallensSenior Software Engineer, ZugaraARLA Organizer

Personal Blog: onezerothrice.comTwitter + AIM: blakecallensEmail: [email protected]

Augmented Reality ProjectsAugmented Reality Projects

WSS and FashionistaWSS and Fashionista


CannonballzCannonballz


ARtisanARtisan

What Is Meant By “Useful” ARWhat Is Meant By “Useful” AR

✦ Practical purpose

✦ Better than traditional GUI

✦ Not a tech demo

✦ Reusable

✦ Not a less featured copy

✦ Practical purpose

✦ Better than traditional GUI

✦ Not a tech demo

✦ Reusable

✦ Not a less featured copy

Examples of Impractical ARExamples of Impractical AR

Mobile, location AR where geo-tagging doesn't serve an everyday purpose.

Mobile, location AR where geo-tagging doesn't serve an everyday purpose.


Mobile, location AR that uses solely GPS, compass, and accelerometer input.

Mobile, location AR that uses solely GPS, compass, and accelerometer input.


Layered animation with little or no feedback based on user position and orientation.

Layered animation with little or no feedback based on user position and orientation.


3D models placed in a webcam with little or no interactivity and with no deeper goal for the user.

3D models placed in a webcam with little or no interactivity and with no deeper goal for the user.

Examples of Useful ARExamples of Useful AR

Mobile location AR drawing from a large database with customization features.

Mobile location AR drawing from a large database with customization features.


True AR applications that provide an engaging, persistent experience for the user.





Essential Things to Understand About Augmented Reality

Essential Things to Understand About Augmented Reality

✦ Major interface shift

✦ Converging the real and digital

✦ Infant tech != impractical

✦ Flash is the way to go for web AR

✦ Major interface shift

✦ Converging the real and digital

✦ Infant tech != impractical

✦ Flash is the way to go for web AR

Browser AR Platform Penetration Rates

Browser AR Platform Penetration Rates

What Other PlatformsHave Going For Them


✦ GPU graphics processing✦ GPU graphics processing

Yogurt3DYogurt3D



✦ Markerless detection✦ Markerless detection

Vampire Academy AR by OgmentoVampire Academy AR by Ogmento



✦ Face tracking✦ Face tracking

We Are Autobots by Total ImmersionWe Are Autobots by Total Immersion

Making Augmented RealityRich Internet Applications

Making Augmented RealityRich Internet Applications

✦ Official RIA Libraries and REST

✦ Many other open source libraries

✦ Vibrant developer community

✦ The cost of making changes

✦ Official RIA Libraries and REST

✦ Many other open source libraries

✦ Vibrant developer community

✦ The cost of making changes

Zugara TechnologiesZugara Technologies

ZugAR and ZugMOZugAR and ZugMO


ZugSTARZugSTAR


Zugara Body Recognition (aka ZugMO 2.0)Zugara Body Recognition (aka ZugMO 2.0)

MoCap and Body RecognitionThe Often Overlooked Asset

MoCap and Body RecognitionThe Often Overlooked Asset

✦ Potential of the mechanism

✦ “Terminator Vision”

✦ Surprisingly, rare in use

✦ Bringing the user in

✦ Potential of the mechanism

✦ “Terminator Vision”

✦ Surprisingly, rare in use

✦ Bringing the user in

In Summation:Stop Building Gimmicky AR!

In Summation:Stop Building Gimmicky AR!

✦ Which side are you on?

✦ Damaging to the industry

✦ The potential of AR

✦ Which side are you on?

✦ Damaging to the industry

✦ The potential of AR

Questions?Questions?

Technology

Creating Augmented Reality That Is Useful To The Consumer