Kelly HendersonDirector of Client Marketing

Rockhouse Partners

Creating and Managing Content

on Your Wordpress Site

Installed & Ready To Start

1. Same Editor.2. Same Publish Options.

• Status: Pending Review, Draft, Published• Visibility: Public, Private, Password Protected• Publish Date

3. Comments Allowed.

Pages vs Posts: We’re Not So Different

1. Static Information. Page examples are “About Us” or “Contact”

2. Attributes.• Parent and child pages• Templates

3. Assignable in Menus. (Appearance/Menus)

Unique To Pages

1. Dynamic Information. Post examples are blog entries, news items, portfolio items

2. Categories & Tags.3. Publish Dates.

Unique To Posts

1. Keep it short. Research shows that people tend to scan websites rather than dive deep into content. No long sentences or paragraphs!

2. Get to the good stuff first. Put your main point at the top of the page where it is easy for visitors (and search engines) to find what they are looking for.

3. Clearly separate content. Use headings, sub-headings and bulleted or numbered lists.

4. Link it up! Lend a hand to your reader and point them to other pages or outside sources for more information. Always check your hyperlinks!

5. Provide a call to action. Tell your visitor what to do next.

Writing Tips For Web

1. Keep it small. Pay attention to how large the image file size is.

2. The name says it all. Before uploading the image to Wordpress, name the file with proper descriptive keywords, separated by hyphens.

3. Use Alt text and Titles. Upon inserting an image on to your page, you will be prompted to supply these. (It’s the text that search engines use to understand images.)

4. Find all previously uploaded images under Media/Library.

Using Images On Your Site

http://codex.wordpress.org/Inserting_Images_into_Posts_and_Pages

1. Google Analytics2. Google Webmaster Tools3. Bing Webmaster Tools

Analyze Your Traffic

1. WP Page Navi• http://wordpress.org/extend/plugins/wp-pagenavi/• Adds a more advanced paging navigation.

2. TinyMCE Advanced:• http://wordpress.org/extend/plugins/tinymce-advanced/• Enables the advanced features of TinyMCE, the WordPress WYSIWYG

editor3. WordPress SEO

• http://wordpress.org/extend/plugins/wordpress-seo/• Improve your WordPress SEO: Write better content and have a fully

optimized WordPress site using the WordPress SEO plugin by Yoast.

Plugins To Make Your Life A Little Easier

Questions?

Kelly HendersonDirector of Client Marketing

Rockhouse Partnerskelly@rockhousepartners.com