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10_– 12 October 2011, Vienna, Reed Messe Wien
Session: Tablet Publishing TrendsTitle: Creating a smart tablet magSpeaker: Theo Nelki, Creative Director, Gruppo Editoriale L'EspressoSpa, Italy; Alessandro Vento, CEO, D-Share, Italy
Media Port
Gruppo Editoriale L’Espresso
Montag, 10. Oktober 2011
Theo NelkiArt Director l’Espresso
Alessandro VentoChief Executive Officer
Gruppo Editoriale L’Espresso
Montag, 10. Oktober 2011
End-to-End Technologies, Solutions & Services for:
•Tablet & Mobile Publishing
•Web E-Paper
•Tablet-Enabled Interactive Advertising
•Digital Publishing Managed Services
d-share
Digital Publishing Solutions Provider
Montag, 10. Oktober 2011
Tablet Publishing
The customizable tablet and smartphone page browser suite
The solution for repurposing paper content to dedicated tablet layouts
The universal plug-and-play system for advanced digital magazines
d-share
Montag, 10. Oktober 2011
Weelky News Magazinewith a history of over 60 years of investigative journalism. Loyal readership of around 2.494.000 with an average age of ??
Newspapers and supplements
la Repubblica Number 1 – 18.4% market share+ Local editions18 Local Daily Newspapers - 3.331.000 Readers
“D” la Repubblica delle donneVenerdì
L’Espresso
Magazines
Sales and advertising figures have grown this year by 1.5% going against current market trends
Gruppo Editoriale L’Espresso
Gruppo Editoriale L’Espresso
Montag, 10. Oktober 2011
Internet
iPad Apps
Repubblica.it 22.500.000 monthly unique users
Espresso 2.000.000 monthly unique users
Repubblica R7l’EspressoVelvet
TV & RadioRadio DeeJay 3rd National Station – 7.8 million listeners
Repubblica TV DeeJay TV
Gruppo Editoriale L’Espresso
Digital
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l’Espressol’Espresso Magazine
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Two categories of pages
2. Manual1. Automatic
App. Architecturel’Espresso iPad – Dedicated App.
Montag, 10. Oktober 2011
1. Automatic
SectionHeadlineIntro Byline FotoBoxPage Numbers
Generic Pages
l’Espresso iPad – Dedicated App.
We divided the magazine up into what we felt could be reproduced automatically without sacrificing its contents
Montag, 10. Oktober 2011
1. AutomaticMultiple short storiesEditorials
l’Espresso iPad – Dedicated App.
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2. ManualSemi-automatic
Automatic
l’Espresso iPad – Dedicated App.
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2. ManualFull PDF
l’Espresso iPad – Dedicated App.
Montag, 10. Oktober 2011
Layout-DrivenMaximum flexabilityStaff intensive
+- iPad EditionPaper Manual
Relayout
iPad EditionPaperMetadataTemplates
Data-DrivenMaximum Automation
+-
iPad EditionPaper Mix
Mix Low Impact Staffing+High Quality Look & Feel
+Total Design Freedom+Max Automation+Very Short Downloads
+
Producing a Tablet Edition: the “Third Way”
App. Architecture & Technology
Montag, 10. Oktober 2011
FULL AUTO FULL AUTO FULL AUTO FULL AUTO FULL AUTO FULL AUTO FULL AUTO FULL AUTOFULL AUTOSEMI AUTOSEMI AUTO SEMI AUTO
iPad EditionIntelligentPaper Edition Metadata
Step 1 Base Process : Fully Automated Edition
l’Espresso iPad Edition Workflow
TemplateRe-Assignment
Custom-Pdf Replacement
Re-TouchElements
Step 2 Publisher Variants : Mixed Edition
App. Architecture & Technology
Montag, 10. Oktober 2011
