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Creating a central resource hub
Malcolm Elsworth
Electric Putty
Electric Putty
The challenge
Moving beyond HQ
Consistency is king
What’s inside a brand centre?
The rules
The tools
Print ready artwork
• Overhead: minimal
• Ease of use: simple
• Flexibility: limited
• Control: strong
Desktop templates
• Overhead: Marginal
• Ease of use: Some restrictions
• Flexibility: Very good
• Control: Good, if used as directed
Web editable templates
• Overhead: Direct expense
• Ease of use: No barriers
• Flexibility: Very good
• Control: Excellent
Images
• Overhead: Minimal
• Ease of use: Good
• Flexibility: Very good
• Control: Good, but can’t control context
People power
The numbers
Platforms
File sharing
Website
Brand management product
Choose your weapon
Thank you
Any questions?
electricputty.co.uk
brandstencil.com
@electricputty