Convergence: From the Infrastructure to the Application

HP TECHNOLOGY@WORK 2011THE INSTANT-ON ENTERPRISE IS HERE

Group Manager, HP Servers South Pacific

RAYMOND MAISANO

Everything and everyone’s connected

Everyone expects immediate gratification and instant results

Business & IT one and the same

Respond to continuous opportunity and competition

Anywhere, Any time, Any way

INSTANT-ON ENTERPRISE

HP Delivers

Application Transformation

Converged Infrastructure

Enterprise Security

Information Optimisation

Hybrid Delivery

PATH TO THE INSTANT-ON ENTERPRISE

HP Delivers



Enterprise Security


Hybrid Delivery


From Operations to InnovationFLIP THE RATIO

INNOVATION OPERATIONS

Needs to be

30%70%

New IT ProjectInitiatives

Ongoing IT Operations

You compete against this

Financial

Telecom

High Tech

Manufacturing

Retail

Average

6.3%

5.25%

4%

2%

2%

Best in class

2.8%

3.25%

1.75%

1.15%

0.5%

Cost of IT is too high (vs Revenue)IT CHALLENGES

THE DATA CENTRE OF THE FUTURE WILL BE BUILT ON A CONVERGED INFRASTRUCTURE

Management software

Network

Servers

Power & cooling

Storage

HP CONVERGED INFRASTRUCTURE

THE DATA CENTRE OF THE FUTURE

Common management

Sea of sensors

HP Networking

Common modular infrastructure

Business Technology Optimization software

Value-added services

Infrastructure security

HP BLADESYSTEM WITH VIRTUAL CONNECT

“I think Virtual Connect and HP BladeSystem Matrix are two of the most important differentiators for HP.”

FORRESTER

ELIMINATE 95% OF NETWORKING EQUIPMENT AT THE SERVER EDGE

SAVE UP TO $185,000 PER RACK

OVER 3 MILLION PORTS

HP Virtual Connect

OVER 217 PARTS & CABLES TO JUST “2” PARTS, NO CABLES

ConsolidateBuy and manage as oneIndustry leading facilities management to optimize power and cooling

CONVERGED INFRASTRUCTURE: The road to unifying the data centre

VirtualisePool and share server, storage, network & powerGreater resource efficiency and flexibility

AutomateSimplify routine tasks and processes to save timeFree-up IT resources for revenue bearing projects

BladeSystem HW & SW Virtualisation Orchestration

Services

HP Delivers



Enterprise Security


Hybrid Delivery


HP Delivers



Enterprise Security


Hybrid Delivery


HYBRID DELIVERY IS THE FOUNDATION FOR THE INSTANT-ON ENTERPRISE

FASTER REVENUE GROWTHBusiness and IT aligned

INCREASED AGILITYRespond to opportunity immediately

INVESTMENT PROTECTIONIntegrate traditional IT and new cloud services

LOWER COSTReduce CAPEX and OPEX

Traditional

PrivatePublic

CIO becomes the builder and broker of servicesSTRATEGIC ROLE OF CIO CHANGING

BUILD on-premises cloud services

CONSUMEoff-premises services securely

TRANSFORM legacy infrastructure and applications and processes

MANAGE AND SECURE across legacy applications and cloud assets

Right service delivered at right time based on business needHYBRID DELIVERY ENABLES TRANSFORMATION…

AUTOMATESelf service delivery to users

ORCHESTRATE AND SECUREHybrid services based on policies

BROKERService resources across private, public, traditional

Integrated system, proven technologyHP CLOUDSYSTEM

SECURING PHYSICAL & VIRTUAL

SCALABLE UTILTY STORAGE

HIGH PERFORMANCE FABRIC

MISSON CRITICAL COMPUTING

HP 3PARHP Cloud Service

Automation

HP BladeSystemMatrix

+ HP Networking

Service Provider Enhancements

HP CLOUDSYSTEM

SaaS AGGREGATION

HP Cloud Discovery Workshop DisplaysMAIN CLOUD TOPICS TO CONSIDER

Business Context CloudConcepts

Cloud ServicePortfolio

TransformationJourney

Cloud Financials & ROI

CloudInfrastructure

Cloud ServiceManagement

Cloud Security &Availability

Governance &Organisation

Applications


NEXT GENERATION INFRASTRUCTURE TO APPLICATION WITH HP & MICROSOFT

Phil GoldieDirector, Server and Tools Business Group Microsoft Australia

Infrastructure to Application Solutions

– Developed together

– Packaged together

– Sold together

– Supported together

– Virt 5-6x lower cost than competition

– OLTP, BI and DW appliances lower TCO than Oracle

HP AND MICROSOFT


Virtualisation

Management

Applications

Microsoft System centre + HP BTO Software

FOR ANY SCALE• Small, medium and

enterprise-class• Private to Public Cloud

CONVERGED APPLICATION FOUNDATIONInfrastructure tuned for HIGH-PERFORMANCE application delivery

COMPLETE• Integrated monitoring of

HW, OS and Applications• Private cloud in 30 days

with Cloud Start services

SIMPLIFIED• Manage physical and

virtual for any app and business services

Matrix and MicrosoftSystem centre Integration

Designed to help customers save money by deploying HPand Microsoft infrastructure and virtualization technologies

HP CLOUD FOUNDATION FOR HYPER-V

Using Cloud Start Service deployed in less than 30 days, guaranteed.

Simplify

Designed to help customers build a framework for the Private Cloud, based on proven HP and Microsoft technologies.

Contains a detailed bill of materials and best practices that enable customers to seamlessly manage both physical and virtual environments.

Optimise

Allow customers to optimise their infrastructure by dynamically provisioning and allocating the infrastructure and virtual environments, while also insulating the virtual machines (VMs) and applications from changes in the physical infrastructure.

Accelerate

Jointly validated best-of-breed components from HP and Microsoft, combined with best practices developed jointly by HP and Microsoft, will help reduce the cost and complexity, as well as help customers accelerate their journey to the Private Cloud.

CONVERGED APPLICATIONSSolving business and IT challenges

Portfolio of appliances for a comprehensive set of data management and business intelligence workloads to deliver rapid time-to-value

Best software and hardware companies together to simplify acquisition, optimize solutions, increase sharing and collaboration, and reduce complexity

Integrated Microsoft and HP services for comprehensive support and minimized risk

Bridging the path to the cloud to help customers reduce cost, prepare for the future, and grow at their own pace

Common Platform—Unique in the IndustryDevelopment tools, systems management, software, and hardware

Prescriptive configuration and component guidance

Can be assembled at the factory

Consulting services

Pre-installed software Ready in minutes, not

hours Optimized for self service

BI Integrated support

Modular hardware and software system

Extreme scalability at low cost per gigabyte

Optimized for data warehouse

Integrated support

Save time, reduce costs and risk with reliable reference architectures

Simplified deployment and management of large scale Data Warehouses

Better, faster, and more relevant business decisions with self-service BI tools

Fast Track Reference Architecture

Enterprise Data Warehouse ApplianceBusiness Decision Appliance

CONVERGED APPLICATIONS SOLUTIONS

JOINT WINS

25

• Pacific Brands have migrated to Hyper-V from VMWare• Consolidated 230 Servers to 40, deployed SCOM as the

monitoring solution for this environment• Cost Savings and simplified management stack

• To expand its hosting business, an Internet data centre (IDC) was built to determine the best infrastructure for creating flexible cloud computing services.

• Benefits include: Significantly lower costs and offering dynamically configurable cloud resources to meet a wider range of customer needs to expand its hosting business.

Replaced disparate, internally built data marts with a HP-Microsoft SQL Server Fast Track Data Warehouse solution The project resulted in:• Deployment in one week meeting tight deadlines for opening• Scalability which gives room for growing data volumes• New BI tools that empowered users to access rapid insights

SUMMARY: WHY MICROSOFT AND HP – Deep engineering integration across infrastructure and applications

– Trained pre-sales resources, solution architects, and partner resources available across the world

– Best of hardware and software integrated to deliver an end-to-end private cloud solution – no third party dependency

– Low TCO, fast to deploy

2

SUMMARY: CALL TO ACTION

Sessions TodayIntel Clinics, 2:30 – 3:00, repeated 4:15 – 4:45

Microsoft-HP E5000 Exchange 2010 Appliance: Exchange in a heartbeat

Microsoft-HP Business Decision Appliance: Business Intelligence in a heartbeat

– Please connect with your HP or Microsoft account manager to ask for an “Infrastructure to Applications Briefing”

– Call for a Discovery Workshop or Proof of Concept

– HP Business Decision Appliance Quick Start Offer - $15,999 inc GST including 3 years 24x7 hardware coverage and software support. Save $6,000!

