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Controlled Vocabulary: Implementing a library of keywords to improve consistency and search-ability

WebDAM Solutionshttp://www.webdamsolutions.com

Summer Webinar Series

Recorded DAM Webinars http://www.damsuccess.com/discover/dam-primer-webinars/ Metadata 101 Controlled Vocabulary Building the Framework User Adoption

Housekeeping

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About WebDAM

The leader in digital asset management systems in the cloud

Founded in 2005 Real world expertise Implemented across industries

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Today’s webinar

Intro to keywording What is a controlled vocabulary Benefits of a controlled vocabulary Controlled vocabulary and DAM Developing a controlled vocabulary

What are keywords?

Subjective

Objective

What are keywords

Keywords are type of descriptive metadata used to enhance search, identification, and organization of data.

What are keywords?

Types of Keywords

Action or Activity Objects Environment People and

Relationships Emotion or Mood

Skiing Ski Family Vacations Couple Snow Women Winter Colorado Red Men Sport Mountain Travel Fun Action Female Sunglasses Cheerful Happiness Jumping Smiling Exercising Little Girls Tourist Resort Relaxation Exercise Athlete Muscular Build Alpine Skiing Horizontal Blue Male Husband Aggression Balance Little Boys Ski Boot Wife Snow Skiing Ski Pole Sports Glove Youth Culture Cold Moving Down

Issues with Keywords:Highly Subjective Relaxation and exercise Recreation or sports

Issues with Keywords: Inconsistencies Happy or cheerful Man and women Colorado or CO

Issues with Keywords:Lack of Completeness Skiing Skiing, snow skiing, alpine skiing

Issues with Keywords: Misspellings/errors Powdr, podwer Smokey Mountains

Issues with Keywords

Highly subjective Inconsistencies/synonyms Lack of completeness Misspellings/errors Results: Undesirable search results!

Solution?

Controlled vocabulary: A set of predefined words and phrases used to describe data.

1 of the top 5 ways to improve your search in digital asset management software: http://www.webdamsolutions.com/digital-asset-management/top-5-ways-improve-the-search-in-your-dam/

Benefits of Controlled Vocabulary Scope Standardization Consistency and completeness Accuracy Pre-defined search criteria Time saver

Types of CV: Flat List

Types of CV: Taxonomy (Hierarchical)

Types of CV: Classification Schemes

Types of CV: Faceted

Types of CV: Faceted

Types of CV: Thesauri

Types of CV: Ontologies

Purchasing a Controlled Vocabulary Broad audience Generic data Well defined domain Example – common stock image database,

biological taxonomy Resources

www.taxonomywarehouse.com www.controlledvocabulary.com www.keyword-catalog.com

Develop Custom Vocabulary

Business-specific needs Domains with no standard terminology in

place Example – Database of product images

Where to use a CV?

Adobe Bridge Adobe Lightroom Photo Mechanic Apple Aperture Digital asset

management system

How is a CV used?

Entering data

How is a CV used?

Searching or retrieving data

Developing a CV: Business Goals

Who is using your assets? Why are they using your assets? What is the scope of your audience? What is the background of your audience? Are there existing nomenclatures in your

industry or at your company?

Developing a CV: Consider your Data Who is in the image? What is being depicted? When was it taken? Where was it taken? Why is the scene relevant?

Wrap-Up

Recorded Controlled Vocabulary Webinar:http://www.damsuccess.com/discover/dam-primer-webinars/using-keywords/

Keyword worksheet: http://www.damsuccess.com/discover/best-practices/keywording/

Next up: Building the Frameworkhttp://www.slideshare.net/WebDAM/web-dam-webinarbuildingtheframeworkslides