Contrast9/24/13

Tuesday, October 1, 13

Contrast is created when two elements are DIFFERENT

Tuesday, October 1, 13

If two elements are kind of different, but not really, then you have CONFLICT not CONTRAST

Tuesday, October 1, 13

SMALL DIFFERENCE = CONFLICT

STRONG DIFFERENCE = CONTRAST

Tuesday, October 1, 13

Rule of Contrast

In order for contrast to be effective, it must be strong.

Don't be a wimp.

Tuesday, October 1, 13

Tuesday, October 1, 13

Tuesday, October 1, 13

Tuesday, October 1, 13

Tuesday, October 1, 13

Tuesday, October 1, 13

Examples of how we create contrast:Large type vs. small type

Oldstyle font with bold MODERN font

thin line with thick line

curved shape with rectangular shape

warm color with a cool color

Tuesday, October 1, 13

Tuesday, October 1, 13

Tuesday, October 1, 13

DON’T BE AFRAID TO MAKE SOME ITEMS

SMALL TO CREATE CONTRAST

ONCE YOU PULL READERS IN WITH YOUR FOCAL

POINT, THEY WILL READ THE SMALLER PRINT IF THEY’RE INTERESTED

IF READERS ARE NOT

INTERESTED, THEY WON’T

READ THE DETAILS NO

MATTER HOW

BIG YOU MAKE THEM

Tuesday, October 1, 13

READ THIS!

READ THIS!READ

THIS!READ THIS!

READ THIS!READ THIS!

Tuesday, October 1, 13

READ THIS!

READ THIS!

READ THIS!

READ THIS!

READ THIS!

READ THIS!

READ THIS!

READ THIS!

READ THIS!

READ THIS!

READ THIS!

READ THIS!

READ THIS!

READ THIS!

READ THIS!

READ THIS!

READ THIS!

READ THIS!

READ THIS!

READ THIS!

READ THIS!

READ THIS!

Tuesday, October 1, 13

Contrast with purpose!Use contrast to create interest on the page!

Use contrast to focus your reader’s attention!

If too many elements are contrasting, the page is CONFUSING not CAPTIVATING

Tuesday, October 1, 13