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Content Rules Webcast with Ann Handley, C.C. Chapman, and Chris Baggott

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Page 1: Content Rules Webcast with Ann Handley, C.C. Chapman, and Chris Baggott
Page 2: Content Rules Webcast with Ann Handley, C.C. Chapman, and Chris Baggott

@ChrisBaggottChris Baggott

@MarketingProfsAnn Handley

Today’s Speakers

Follow the Conversation on Twitter: #ContentRules

@CC_ChapmanC.C. Chapman

Page 3: Content Rules Webcast with Ann Handley, C.C. Chapman, and Chris Baggott

CONTENTThe Word of the Day:

Twitter: #ContentRules

Page 4: Content Rules Webcast with Ann Handley, C.C. Chapman, and Chris Baggott

Who CaresAbout My Content?

Twitter: #ContentRules

Page 5: Content Rules Webcast with Ann Handley, C.C. Chapman, and Chris Baggott

Who CaresAbout My Content?(Who you talkin’ to, Willis?)

Twitter: #ContentRules

Page 6: Content Rules Webcast with Ann Handley, C.C. Chapman, and Chris Baggott

What is aContent Food Chain?

(And how do I get one?)

Twitter: #ContentRules

Page 7: Content Rules Webcast with Ann Handley, C.C. Chapman, and Chris Baggott

Content: Give it Wings

& RootsMaking Content Findable,Accessible, & Shareable

Twitter: #ContentRules

Page 8: Content Rules Webcast with Ann Handley, C.C. Chapman, and Chris Baggott

Action Item for the Road:Where should I begin?

Twitter: #ContentRules

Page 9: Content Rules Webcast with Ann Handley, C.C. Chapman, and Chris Baggott

The After-Party Q&A

Page 10: Content Rules Webcast with Ann Handley, C.C. Chapman, and Chris Baggott
Page 11: Content Rules Webcast with Ann Handley, C.C. Chapman, and Chris Baggott

@Compendium