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THE AWARENESS LEVEL ON THE RIGHTS OF THE PEOPLE STUDIED WAS VERY LOW
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CONSUMERS’ AWARENESS LEVEL ON THEIR CONSUMER
RIGHTS AND RESPONSIBILITIES
DOSCST IN-HOUSE REVIEWJune 25-26, 2014AVR, DOSCST
Researcher: SUNGAHID, Onesimo A.
Collaborators: Lead Agency: DOSCSTCollaborating Agency: DTI Provincial Office Research Site: Urban barangays of Mati ( Central,Dahican ,Matiao & Sainz)
Duration: Date Started: February 25, 2013
Date Ended: : May 26, 2014 Development Zone: Education Summary of Financial Report:Total budget: P 5,000.00Actual Expenditure: P 5,000.00
Abstract:
• This study was conducted to determine the consumers’ awareness level on their rights and responsibilities among the residents of the four urban barangays of the City of Mati. There was a total of 280 identified respondents who were made to answer the sub problem 1 and 2, 140 respondents for sub problem 3, and 140 respondents were made to answer sub problem 4 and 5. 20 questionnaires were rejected . The survey made use of stratified random sampling method. One shot survey design and the interview questionnaire as data gathering instrument was employed. Data were analysed through statistical tools such as simple frequency counts and percentages.
•
Abstract:
• On respondents’ demographic characteristics, results showed that majority of the respondents were females (59%), those that were married (67.5%), those that belonged to the 41-50 age bracket got (45%), respondents under high school and college level were ( 60.7%) and those self-employed were (28.9%).
• On respondents’ buying experiences, 179 or 64% had bad experience in buying products, either defective, spoiled, not functioning or substandard. Of the 179, 64 or 22.9 % of the total, had asked for replacement or exchange; 53 or 18.9% returned the item, and 46 or 16.4% of the 280 respondents did not file complaint. 16 or 5.7% of the 280 respondents answered “did not know what to do.”
Abstract:
• . FINDINGS
SOCIO- DEMOGRAPHY: Majority/ High Percentage are
Respondents Fem
ale
Mar
ried
Age bracket 41-50
High school & college level
Self- employed
Income bracket
59% 67.5% 24% 60.7% 28.9% 66.8%= P5,990-less
Abstract:
•On respondents’ buying experiences, 179 or 64% had bad experience in buying products,
either defective, spoiled, not functioning or substandard. Of the 179, 64 or 22.9 % of the total, had asked for replacement or exchange; 53 or 18.9% returned the item, and 46 or 16.4% of the 280 respondents did not file complaint. 16 or 5.7% of the 280 respondents answered “did not know what to do.”
Abstract:
• ,RESPONDENTS’ BUYING EXPERIENCES
Respondents’ buying
experiences
Bad experiences
Replacement
Returned the items
Did not file
complaint
Reason for no complain=
NOT KNOW WHAT TO DO
64% 22.9% 18.9% 16.4% 5.7%
Abstract:
• Of the 46 respondents who did not file complaint, 25 or 54.3% had reasoned, ‘ no time to complain”.
while 39. 2% either they fear to complain ( 19.6%) and did not know how to complain( 19. 6 % ).
Abstract:• .
REASON FOR NOT FILING COMPLAINT
No time to complain
Fear to complain
Do not know how to complain
Do not know the right thing to do Total
54.3% 19.6% 19.6% 6.5% 100%
Abstract:
• •With regards to their rights, respondents had
–A) high level of consumer awareness with their right to information, safety and right to basic needs.
– B) low level of awareness on their right to choose, right to redress, to representation, to healthy environment and to consumer education.
–C) Over all, respondents had low awareness level on their consumer rights.
Introduction:
•With impact of industrialization and manufacturing companies, more and more goods and services are made available to the consumers. Along with this rapid social changes, consumers are more vulnerable to substandard products and false services due to malpractices of traders and manufacturing entities who are motivated alone by material gains.
Introduction:
•So consumer laws were promulgated to safeguard consumers against these practices
•With the legal basis, consumers’ rights and responsibilities are defined.
•To what extent do consumers are aware of their rights and responsibilities?
• Results of this study will assist the Trade and Industry Department in plotting its direction of emphasis towards a better consumer education strategy.
Objectives :
General Objective: to determine the consumers’ level of awareness on their consumer rights and responsibilities.
Specific objectives: TO FIND OUT
1.their socio-demographic characteristics.2. the respondents’ buying experiences.3. their awareness level on their consumers’ rights.4. their awareness level on their consumers’ buying
responsibilities.5. their awareness level on agencies responsible for
the implementation of consumers’ rights.
Methodology:
Research Locale of the Study
The study was conducted in four (4) barangays of Mati, City, Davao Oriental. These barangays are: Barangay Sainz, Central, Matiao and Dahican.
•Respondents of the Study
The respondents of the study were obtained from the four barangays of Mati City: Baranagy Sainz, Barangay Central, Barangay Matiao, and Baranagy Dahican respectively.
Methodology:
• The Sampling Method
• Stratified sampling methods with proportionate allocation of the respondents per barangay done using random selection sampling.
Methodology:
Research Design Instrument
One-shot survey design using interview guide to gather data.•Methods of Analysis
•Data were computed, analyzed and interpreted using percentages and frequency counts.
Methodology:
• .
Awareness Level on their Rights and ResponsibilitiesConsumer’s Rights Definitely Yes Yes No Definitely No Hard to Say
Consumer’s Responsibilities Definitely Yes Yes No Definitely No Hard to Say
Awareness on Implementing Agencies
Definitely Yes Yes No Definitely No Hard to Say
AWARENESS LEVEL(Threshold Level)
NO AWARENESS LEVEL
Definitely Yes Yes No DefinitelyNo
Hard to Say
HIGH level of awareness
LOW level of awareness
NoDefinitely
NoHard to
Say50% and up 01-49% 0
In determining the level of awareness, the following guide for decision is made .
Methodology:
Research Design Instrument
One-shot survey design using interview guide to gather data.•Methods of Analysis
•Data were computed, analyzed and interpreted using percentages and frequency counts.
V111.Results and Discussion
.
Table 1.1 Frequency Counts and the Percentages on the Sex of the Respondents.
Sex Frequency (F) Percentage (%)Male
FemaleTotal
114166280
4159
100
I. Socio- demographic profile of the Respondents
V111.Results and Discussion
.Table 1.2 Frequency Counts and the Percentages on the Age Brackets of the Respondents
Age level Frequency Percentage20 or below 32 11.4%21-30 56 20.%31-40 58 20.7%41-50 68 24.3%51-60 25 8.9%61 and above 41 14.6%Total 280 100%
V111.Results and Discussion
.
Table1.3 Frequency Counts and the Percentages on the Status of the Respondents
Marital Status Frequency Percentage
Single 62 22.1%Married 196 67.5%Divorced/ Widowed/separated
2910.4%
Total 280 100%
V111.Results and Discussion
Table 1.4 Frequency Counts and the Percentage on the Educational Attainment of the Respondents.
Education level Frequency Percentage
Elementary 65 23.2%High school level 84 30.0%College level 86 30.7%College graduate 45 16.1%Total 280 280
V111.Results and Discussion
Table1.5 Frequency Counts and the Percentage on the Occupation of the Respondents
Occupation Frequency PercentageFarmer 14 5%Fishermen 15 5.4%Laborer 41 14.6%Government employee
6322.5%
Self-employed 81 28.9%Others ( did not answer )
6623.6%
total 280 100%
V111.Results and Discussion.Table 1.6 Frequency Counts and the Percentage on the Household monthly income bracket.Household income Frequency Percentage
Less than P2,999 93 33.2%P3,000 to P5,999 94 33.6%P6,000 to P8,999 43 15.4%P9,000 to $11,999 20 7.1%P12,000 to P14,999 8 2.9% P 15,000 and above
22 7.9%
Total 280 100%
V111.Results and Discussion
Table 11.1 Frequency Counts and the Percentage on the Consumers’ Buying Experiences
Dissatisfied buying experience
Frequency Percentage
Yes 179 64%
No 101 36%
Total 280 100%
• .
V111.Results and Discussion.
Table 11.2 Frequency Counts and the Percentage on the Consumers’ Action Taken on Dissatisfied Buying Experiences
Action taken Frequency ( 280)
Percentage
Asked to replace/exchange
6422.9%
Returned it 53 18.9%
Did not complain 46 16.4%
Do not know what to do
165.7%
Total 179 64% ( of 280)
V111.Results and Discussion
Table 11.3. Frequency Counts and the Percentage on the Consumers’ Reason for not making complaint.
Action Frequency Percentage
No time to complain 25 54.3%
Fear to complain 9 19.6%
Do not know how to complain
9 19.6%
Do not know the right thing to do
3 6.5%
Total 46 100%
V111.Results and Discussion
Table 11.3. Frequency Counts and the Percentage on the Consumers’ Reason for not making complaint.
Action Frequency Percentage
No time to complain 25 54.3%
Fear to complain 9 19.6%
Do not know how to complain
9 19.6%
Do not know the right thing to do
3 6.5%
Total 46 100%
V111.Results and DiscussionTable 111.1. Awareness Level on Respondents’ Right to Information Statement
Definitely
YesYes No
Definitely No
Hard to Say
Total/ Percentage
1.
69
59 8 2 2140
49.3% 42.1% 5.7% 1.4% 1.4% 100%
2.92**
28
8
11 1140
65.7%* 20.0% 5.7% 7.9 % .7% 100%
365**
54 20 0 1
140
46.4% 38.6% 14.3% 0.0% 1.% 100%
Average 75.3 47 12 4.3 1.6 140
53.8% 33.6 8.6 3.1 1.3 100%
V111.Results and Discussion.
Table 111.2 Awareness Level on Respondents’ Right to Safety
Statement
Definitely Yes
Yes NoDefin
itely No
Hard to Say
Total/ Percentage
1
70*** 42 20 5 3 140
50.0% 30.0% 14.3%3.6%
2.5% 100%
V111.Results and Discussion
Table 111.3 Awareness Level on Respondents’ Right to Choose
Statement
Definitely Yes
Yes NoDefini
tely No
Hard to Say
Total/ Percentage
1.
48
77 12 0 3 140
34.3% 55.0% 8.6% 0.0% 2.1% 100%
2. 42 79 15 0 4 14030.0% 56.4% 10.7% 0.O 2.9% 100%
Average
45 78 13.5 0 3.5 14032.15% 55.7% 9.65% 0 2.5% 100%
• .
V111.Results and Discussion. Table 111.4 Awareness Level on Respondents’ Right to Redress
Statement
Definitely Yes
Yes NoDefinite
ly NoHard to
Say
Total Count/ Percentage
1.
60 74 4 1 1` 14042.3% 52.9% 2.9% .7% .7% 100%
2. 50 72 8 5 5 140
35.7% 51.4% 5.7% 3.6% 3.6% 100%
Average 55 73 7 2.5 2.5 140
39.0% 52.2% 4.3% 2.2% 2.2% 100%
Table 111.5 Awareness Level on Respondents’ Right to Representation
Statement
Definitely Yes
Yes NoDefinite
ly NoHard to
Say
Total/ Percentage
1.
49 81 3 0 7 140
35.0% 57.9% 2.1% 0 5.0% 100%
V111.Results and Discussion.
Table 111.6 Awareness Level on Respondents’ Right to Healthy and Sustainable Environment:
Statement
Definitely Yes Yes No
Definitely No
Hard to Say
Total Count/ Percentage
1.
67 70 3 0 0 14048.% 50.0% 2.0% 0 0 100%
2. 50 84 2 0 4 140
36.0% 60.0% 1.4% 2.8% 100%
Average 58.5 77 2.7 0 2.00 140
42.0% 55.0% 1.7% 0.0% 1.4% 100%
Table 111.7 Awareness Level on Respondents’ Right to Consumer Education
Statement
Definitely Yes
Yes NoDefinite
ly NoHard to
Say
Total Count/ Percentage
1. 61 76 1 1 1 14043.6% 54.3% 1.0% 1.0% 1.0% 100%
V111.Results and Discussion
Table 111.8 Awareness Level on Respondents’ Right to Basic Need
Statement
Definitely Yes
Yes NoDefini
tely No
Hard to Say
Count/ Percentage
1.
66 64 4 6 0 140
47.0% 46.0% 3.0% 3.0% 100%
2.77 27 20 16 0 140
55.0% 19.3 14.3% 11.2% 0 100%
Average71 45 24 0 0 140
51.0% 32.65% 8.7% 7.1% 0.0% 100%
V111.Results and Discussion.
AWARENESS LEVEL( Threshold Level )
NO AWARENESS LEVEL
Definitely Yes Yes No DefinitelyNo
Hard to Say
HIGH level of awareness
LOW level of awareness
NoDefinitely
NoHard to
Say50% and up 01 and up % 0
Table 111.9.Summary on Awareness Level on Consumer’s Rights
V111.Results and Discussion.
Consumer’s RightsDefinitely
YesYes No Definitel
yNo
Hard to Say
Decision( level of
awareness)
1. Right to Information75.3 47 12 4.3 1.6
HIGH
53.8 33.6 8.6 3.1 1.3
2. Right to Safety 70*** 42 20 5 3HIGH
50.0 30.0 14.3 3.6 2.5
3. Right to Choose
45 78 13.5 0 3.5LOW
32.15 55.7 9.65 0 2.5
4. Right to Redress55 73 6 2.5 2.5
LOW39.0 52.2 4.3 2.2 2.2
5. Right to Representation
49 81 3 0 7LOW
35.0 57.9 2.1 0 5.0
6. Right to Healthy and Sustainable Environment
55.0 19.3 14.3 11.2 0LOW
44.2 45.3 6.55 2.3 1.6
7. Right to Consumer Education
61 76 1 1 1LOW
43.6 54.3 1.0 1.0 1.0
8. Right to Basic Need71 45 24 0 0
HIGH
51.0 32.7 8.7 7.1 0.0
Average 43.6% 45.2% 6.9% 2.4% 2.0% LOW
V111.Results and Discussion
Table 4.1 Awareness Level of Respondents’ Consumer’s buying Responsibilities DECISIO
N( Awareness level)
Statement
Definitely Yes
Yes NoDefinitely
NoHard to
Say
Count/ Percentage
1.
87 21 4 2 6 120HIGH
72.5% 17.5% 3.3% 1.7% 5.0% 100%
2. 83 29 6 1 1 120HIGH
69.2% 24.2% 5.0% 1.0% 1.0% 100%
326 56 21 11 6 120
HIGH21.7% 46.7% 17.5% 9.2% 5.0% 100%
Average
65.3 35.3 10.3 4.7 4.3 120HIGH
54.5% 29.5% 8.6% 4.0% 3.6% 100%
V111.Results and Discussion
Table 5.1 Respondents’ Awareness Level on Agencies Tasked to educate and Implement Consumer Rights. DECISION
( Awareness level)Statement
Definitely
YesYes No
Definitely No
Hard to Say
Count/ Percentage
1 8 10 28 65 9 120LOW
6.7% 8.3% 23.3% 54.2% 7.5% 100%
27 21 48 35 9 120
LOW5.8% 17.5% 40.0% 29.2% 7.5% 100%
363 36 3 1 17 120
HIGH52.5% 30.% 2.5% 1.0% 14.2% 100%
Average
26 22.3 26.3 33.7 11.7 120LOW
21.7% 18.6% 21.9% 28.1% 9.7% 100%
1X. Summary, Conclusion and Recommendation
•The following are the findings:
1.Most of the respondents were females ,belonging to 31-50 age brackets are majority and were married and also belonged to high school and college level and a fourth were self-employed and a high percentage belonged to marginal income level.
2.On the buying experiences, more than half had bad experiences in buying. Of those who had bad experiences, more than half had asked to replace or exchange the items and a fourth did not complain because they had no time to complain.
3.On the awareness level of consumer’s right, respondents have high awareness level on the right to information, right to safety and right to basic need, low awareness level on their right to choose, right to redress, right to representation, right to consumer education and right to healthy environment.
4.On the awareness level of consumers buying responsibilities, respondents have high awareness level.
5.Consumers have very low awareness level on the appropriate agencies to bring their redress.
•
1X. Summary, Conclusion and Recommendation•Based on findings, the following conclusions were drawn:
1)Majority of respondents were mostly females, belonged to the middle age bracket and were at high school and college level, with high percentage marginal income and self-employed.
2)Majority of the respondents have bad buying experiences and positively response either by returning the item have them exchange and time constraint was the main reason why consumers did not file complaint.
3)Consumers had high level of awareness on their right to information, safety and right to basic needs but low on their right to choose, redress, representation, consumer education and right to healthy environment.
4)On consumers’ awareness level on their consumer’s buying responsibilities, consumers have high level of awareness.
5)On the appropriate agency to file complaint, consumers do not have enough awareness on the appropriate agencies to bring their redress.
•
1X. Summary, Conclusion and Recommendation
Recommendation
•Based on the findings and conclusions of the study, the following recommendations were drawn:
1)To the consumer educators, to focus on making consumer take action on their rights and responsibilities as consumers.
2)To consumer advocacy group, a combination of different IEC strategies be used continuously in order to ensure the adoption of new knowledge by the respondents.
3)To Department of Trade and Industry and other government agencies advocating consumer education; promote and focus on the use of interpersonal communication strategies (e.i. seminars, meetings, trainings, house-to-house visits) as better strategies in promoting consumer education.
4) To future researchers, to validate the results of this study by replicating the studies to other place.
5)To future researchers, develop interpersonal communication networking system as evolutionary strategies in promoting consumer education.
THE END
THANK YOU VERY MUCH
• Researcher: Onie Sun