Final RecommendationsConsultant: Ricardo SillerMonterrey, Nuevo León10/07/2013

Who?: Hormigón Express’s Needs

• Hormigón Express is the leader in the production of pre-mixed and ready mix concrete in Panama. They have been operating since January 2000 from its HQ’s in Panama City and since then, they’ve expanded to other 11 cities in the country.

• Hormigón Express seeks to position itself as a Socially Responsible company, with a strong participation into Panama’s society as well as being the purveyors of societal values and human formation.

• Hormigón Express seeks to communicate this attribute (being socially responsible) to the general public.

• One way in which Hormigón Express has done this before has been sponsoring elite Panamenian atlhetes and supporting institutes dedicated to the education of children with lesser resources.

Benefits from Ricardo Siller’s intervention

1

• Exposure in National Panamenian Media for Hormigón Express brand.

2

• Positioning of the brand and its values in the Panamenian society.

3

• Helping to increase the net value of sales.

Campaign Structure

Campaign Design

Developing of Media Materials.

Press Release

Developing of the main tool of the campaign

Campaign Distribution

Distribution of the media materials to more than 2000 media outlets

Results Gathering

Media monitoringReports from clipings, samples, etc.

1).- Campaign Design

• Company Brand Analysis.• Press Release.• Brand Picture.• Digital Press Kit.• Branding Package.

3).- Campaign Distribution

Media Distribution tailoring

• 2518 outlets.• Panama, Mexico, Costa

Rica, Honduras, El Salvador, Guatemala, Nicaragua.• Only outlets that covers

business news, economics and finance• See Sample of press

outlets in Annex 1

4).- Campaign Management and Results

Management and Results

• International Release Watch Report in Spanish• Choose a Distribution

Platform from the list

Next Steps

• Consider hiring us for the next phase in your press campaign, which includes these topics:• LMW International PR and Media Consulting Distribution and

Management Services: http://www.latinmusicwire.com/publicidad-musical.html

• How to manage the communications that result from that exposure.

• Make use of PR Newswire tools and packages for media and press monitoring.

• Media Training.

Ricardo Siller CardenasConsultant’s Resume• Publicist, Press Agent and Business Consultant for

Latin Music Wire, a music promotion and public relations agency that serves commercial brands in Mexico, Latin America and USA.

• Music Business Specialist by Berklee College of Music.

• Bachelor in International Relations by Instituto Tecnológico de Estudios Superiores de Monterrey (ITESM, Tec de Monterrey)

• Author of 4 books related to the Music industry.

• For more information about Ricardo Siller: http://www.latinmusicwire.com/koly-siller.html

• Past clients and testimonies: http://www.latinmusicwire.com/testimonios.html

• Ricardo’s work in the press: http://www.latinmusicwire.com/prensa.html