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What is Social Media? Internet tools used for sharing and
discussing information Transforms media monologues (one
source to many) to social media dialogues (many to many)
Information designed to be re-distributed
How important is social media? Take a look at who’s using ithttp://www.youtube.com/watch?v=sIFYPQjYhv8
Using Social Media It’s networking on the ‘net’
Meeting potential customers Selling without being ‘pushy’ Listen to what others are saying Tell them what you offer Hear what they’re offering Building relationships
You connect with your audience Social media lets you target your
message and your customers You can continue a dialogue after
your first contact You can stay in touch easier and more
cost-effectively You can react immediately to needs
Why should you ‘socialize?’ Small businesses thrive on personal
contacts Messages are permission-driven Information is targeted You can’t beat the price!
So what are we talking about? Social media sites
Forms of Social Media Microblogs (Twitter) Video, Photo, File sharing Social networking
Other types Blogs Bookmarking
There's a plane in the Hudson. I'm on the ferry going to pick up the people. Crazy.
Posted on January 15, 2009by jkrums
Twitter gives you immediacy Adding keywords helps customers find your
services #’hashtag’ your name
#Connersville Link information
RT@StacyDeanStephens Carbon Motors launches freshened web site with focus on social networking! Visit us today at... http://bit.ly/wvEFM
Post photos
Video, Photo, File Sharing YouTube Flickr (through Yahoo) Slideshare
Allow photos, videos and files to be posted and shared
Typically free, user generated
Viral Video Examples http://www.youtube.com/watch?v=2Q
wGdOnY4p4
http://www.youtube.com/watch?v=4-94JhLEiN0
Photo Sharing Flickr
Flying Pig Marathon photostream
piglet race
’ s From Rich and Yvonne: Here's a picture of our relay team from this year's run,
our second time. We... All rights reserved
Uploaded on
Social Networking Facebook
More social, to stay in touch, offer updates, build relationships
LinkedInMore professional, to network, buildclients, find and post jobs
Put your best virtual foot forward Usernames should be professional
Can include company name Use photo of yourself/logo Follow people
Especially those in your same field Share information Update regularly