Embed Size (px)
DESCRIPTION
Citation preview
Connect : inform : influence Social media and corporate reputation
Cathal Smyth Managing Director at The Group
What does social media mean for corporate reputation?
What’s happeningamong the corporates?
What happens next?
Definitions
Tools “Various online technology tools that enable people to communicate easily via the internet”
jobsearch.about.com
Dialogue “The shift from a broadcast mechanism to a many-to-many model, rooted in a conversational format between authors and people.”
Brian Solis – The Definition of Social Media
Participation “People participation on a scale neverseen before.”Ashwini Dhagamwar & Sandeep Arora
how you say it
Media
Channels
Language(s)
Tone of voice
Visual identity
what you say
Marketing
IR
CSR
PR
Recruitment
Lobbying
Internal
Corporate reputation and social media
what others say
Customers
Employees
Communities
NGOs
Analysts
Investors
Suppliers
Job-seekers
Company
Sector
Brand
Heritage
Products
Services
Markets
Relationships
how you say it
Media
Channels
Language(s)
Tone of voice
Visual identity
what you say
Marketing
IR
CSR
PR
Recruitment
Lobbying
Internal
Corporate reputation and social media
what others say
Customers
Employees
Communities
NGOs
Analysts
Investors
Suppliers
Job-seekers
Company
Sector
Brand
Heritage
Products
Services
Markets
Relationships
What’s happeningamong the corporates?
FTSE 100 social media use
52% have a presence on Facebook
42% with a Twitter account
32% with a YouTube channel
16% have a corporate blog
20 official accounts
11 have never tweeted
9 posted a video this month
4 are true corporate blogs
56% Dow Jones
32% Eurostoxx 50
What happens next?
On New Year’s day 1994 there were an estimated 623 web sites. In total. On the whole internet.
The Guardian23 October 2009
Where to begin?
how you say it
Media
Channels
Language(s)
Tone of voice
Visual identity
what you say
Marketing
IR
CSR
PR
Recruitment
Lobbying
Internal
Corporate reputation and social media
what others say
Customers
Employees
Communities
NGOs
Analysts
Investors
Suppliers
Job-seekers
what you say
Company
Sector
Brand
Heritage
Products
Services
Markets
Relationships
Connect
Inform
Influence
Connect
Inform
Influence
