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2 nd Annual Big Data Insights & Opportunitie s Study

CompTIA 2nd Annual Big Data Insights & Opportunities Study

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CompTIA’s Big Data Insights and Opportunities study builds on prior big data research conducted by CompTIA. The study focuses on: Tracking changes in how businesses capture, store, manage and analyze data Identifying key end user needs and challenges associated with data Gauging familiarity and incidence rates for big data initiatives Assessing IT channel partner perceptions of big data opportunities The study consists of four sections, which can be viewed independently or together as chapters of a comprehensive report. Section 1: Market Overview Section 2: Bringing the Concept of Big Data into Focus Section 3: Big Data and the Workforce Impact Section 4: IT Channel Partner Perspectives of Big Data   This research was conducted in two parts: Quantitative survey of 500 IT and business executives (aka end users) Quantitative survey of 500 IT firms (aka IT channel) The full report is available at no charge to CompTIA members. They can access the report by logging into the member area of CompTIA.org, or, by contacting us at [email protected].

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Page 1: CompTIA 2nd Annual Big Data Insights & Opportunities Study

2nd Annual Big Data

Insights & Opportunities

Study

Page 2: CompTIA 2nd Annual Big Data Insights & Opportunities Study

About this Research

CompTIA’s Big Data Insights and Opportunities study builds on prior big data research conducted by CompTIA. The study focuses on:

• Tracking changes in how businesses capture, store, manage and analyze data• Identifying key end user needs and challenges associated with data• Gauging familiarity and incidence rates for big data initiatives• Assessing IT channel partner perceptions of big data opportunities

The study consists of four sections, which can be viewed independently or together as chapters of a comprehensive report.

Section 1: Market OverviewSection 2: Bringing the Concept of Big Data into FocusSection 3: Big Data and the Workforce ImpactSection 4: IT Channel Partner Perspectives of Big Data This research was conducted in two parts:• Quantitative survey of 500 IT and business executives (aka end users)• Quantitative survey of 500 IT firms (aka IT channel)

The full report is available at no charge to CompTIA members. They can access the report by logging into the member area of CompTIA.org, or, by contacting us at [email protected].

These charts represent an excerpt of key findings from CompTIA’s 2nd Annual Big Data Insights and Opportunities study.

Page 3: CompTIA 2nd Annual Big Data Insights & Opportunities Study
Page 4: CompTIA 2nd Annual Big Data Insights & Opportunities Study

6%

31%

0.62

Data Already Critically Important to Businesses; Likely to Further IntensifyImportance Today

NET Unimportant

Projected Importance in 2014

NET Important

Neutral

Very Important

Important

6%

38%

0.55

NET Unimportant

NET Important

Neutral

Very Important

Important

Source: CompTIA’s Big Data Insights & Opportunities studyBase: 500 U.S. business and IT executives (aka end users)

Page 5: CompTIA 2nd Annual Big Data Insights & Opportunities Study

Businesses Rank Data as One of Their Most Valuable Assets, Yet Many Struggle to Capitalize On It

"We have more data than we know what to do with"

"Converting volumes of data into actionable intelligence has been a challenge"

"We need much better real-time analysis of incoming data"

"Data is one of my firm's greatest assets"

"If we could harness all of our data, we'd be a much stronger business"

22%

8%

7%

5%

4%

26%

19%

19%

20%

18%

53%

73%

74%

75%

78%

NET AgreeNeutralNET

Disagree

Source: CompTIA’s Big Data Insights & Opportunities studyBase: 500 U.S. business and IT executives (aka end users)

Page 6: CompTIA 2nd Annual Big Data Insights & Opportunities Study

Relatively Few Businesses Exactly Where They Want to Be in Managing/Using Data

Not at all close

Not that close

Moderately close

Very close

Exactly where want_x000d_ to be in using data

1%

14%

47%

31%

6%

0%

6%

36%

39%

18%

2013

2012

Source: CompTIA’s Big Data Insights & Opportunities studyBase: 500 U.S. business and IT executives (aka end users)

Page 7: CompTIA 2nd Annual Big Data Insights & Opportunities Study

Familiarity with Big Data Concepts on the Rise

Somewhat Famil-iar / Not That

Familiar

NET Familiar

45%

55%

24%

76%

2012 2013

Source: CompTIA’s Big Data Insights & Opportunities studyBase: 500 U.S. business and IT executives (aka end users)

Businesses Average or Lagging on Data Mgt.

Businesses Ahead of the Curve on Data Mgt.

46%

55%

62%

83%

2013 2012

Change in Familiarity with Concept of Big Data

Change in NET Familiarity Among Business Segments

Page 8: CompTIA 2nd Annual Big Data Insights & Opportunities Study

Most Business Still Working to Improve Their Data Analysis Capabilities

30%

54%

16%

Self-Assessed Capabilities with Data Analysis

Matching data findings to business objectives

Integrating data tools with existing data sets

Understanding data needs of all business units

Building appropriate skills in areas of data management/analysis

Evaluating available tools for data management/analysis

57% of businesses report currently using some type of data analysis, data mining or business intelligence tools; another 36% plan to start using soon.

Top 5 Challenges in Using Data Analysis Tools

1

2

3

4

5

Source: CompTIA’s Big Data Insights & Opportunities studyBase: 500 U.S. business and IT executives (aka end users)

Page 9: CompTIA 2nd Annual Big Data Insights & Opportunities Study

Silos Reduce Data Utility for Many Businesses

Degree of Data Silos

29%

52%

20%

High Degree of Data Silos

Little or No Data Silos

Moderate Degree of Data Silos

The data indicates an increase in the number of firms reporting a high degree of data silos (29% in 2013 vs. 16% in 2012).

Large companies report slightly higher degrees of data silos than medium-size or small companies.

Interestingly, respondents self-reporting their analytics capabilities as ‘advanced’ have the highest level of data silos, possibly an indication they are most self-aware of their data shortcomings.

Source: CompTIA’s Big Data Insights & Opportunities studyBase: 500 U.S. business and IT executives (aka end users)

Page 10: CompTIA 2nd Annual Big Data Insights & Opportunities Study

Developing Worker Skills in the Areas of Data Management & Analysis Takes Time

Staff are moderately or significantly deficient in data management/

analysis skills

Staff have the appropriate level of data management/analysis skills

71%

29%

50%

50%

Businesses Ahead of the Curve with DataBusinesses Average or Lagging with Data

Source: CompTIA’s Big Data Insights & Opportunities studyBase: 500 U.S. business and IT executives (aka end users)

Page 11: CompTIA 2nd Annual Big Data Insights & Opportunities Study

IT Channel Partners Plan to Take Range of Actions to Position Themselves for Big Data Opportunities

Nothing at this point – still waiting to see where the big data market is headed

Hire staff with big data expertise

Align with vendors that have big data expertise

Look for local partners to team-up with on big data project proposals

Invest in sales training to equip sales team with the expertise to sell big data solutions

Invest in technical training to ensure technical staff are up to speed on big data technologies

Investigate vendor partner programs for reseller opportunities

17%

26%

37%

26%

24%

39%

37%

5%

39%

41%

45%

48%

50%

51%

20132012

Source: CompTIA’s Big Data Insights & Opportunities studyBase: 434 U.S. IT channel firms that currently or plan to offer big data services

Page 12: CompTIA 2nd Annual Big Data Insights & Opportunities Study

com

ptia

.org

Want to know more?

As the voice of the IT industry, CompTIA has hundreds of tools, market intelligence reports and business training programs to help IT organizations grow through education, certification, advocacy and philanthropy.

Check it out at www.comptia.org.

Want to know about our research on Big Data?

Visit http://www.comptia.org/research/bigdata.aspx.