the natural voice of your customers

• Lots of brands stimulate huge volumes of market feedback everyday from social networks, customer response systems and market research activity

• The bulk of this material arrives in the form of natural language messages and text

• It’s now relatively easy to collect enough ‘customer voice’ chatter to fill a stack of telephone directories very quickly

• But it’s impossible for busy executives to read through all this data

• And that’s a shame because this information can be incredibly spontaneous, sincere and colourful

• Natural language feedback from the social web has the potential to revolutionise a brand's understanding of its customers

• But only if we can read through the proverbial telephone directory quickly, accurately and with sensitivity

• Sadly, most social buzz monitoring products don’t help with this problem

• They focus on quant-based metrics that give an exhaustive numerical breakdown of a brand’s social buzz

• What they fail to give us is a deeply intuitive and colourful picture of what people are actually thinking and feeling

• Colourtext is different

• It’s a world-leading Natural Language Processing (NLP) engine married to a powerful data discovery platform.

• It rapidly, efficiently and accurately analyses vast quantities of 'customer voice' feedback

• Colourtext identifies and quantifies the full spectrum of feelings, perceptions and thoughts that people expressed naturally by social media users

• Colourtext to go far beyond what is offered by standard buzz monitoring products that offer basic tools like ‘sentiment analysis’

• Buzz monitoring is no longer enough

• Colourtext generates the rich customer insights one normally associates with Qualitative research

• It moves your business forward from ‘social listening’ to ‘social insight’ by capturing what social communities are discussing, thinking and feeling

Screen shots