ART AND MUSIC CHALLENGE 2011

To create an unforgettable event for the right target market

To maintain maximum brand awareness

objectives

To create positive words of mouth

To build brand loyalty through challenging event!

art enthusiastsMusic enthusiast trend leadersyoung urbansocialites & celebritiesprofessionals

male 50% female 50%ABC 55% - AB 45%18 - 40

thrill seekersopinion formers & activeinformed, upmarket & engaged

Program target

strategic concept

dedicate for those who's into

ART and MUSIC!!

Its a through the lines program..

Will invites readers to submit their own ART and MUSIC – that involving anything about Coca Cola as a brand!!

What its all about!!

special team and Coca Cola representative will pick 10 best participants from each categories and get amazing gift from Coca Cola at the end!!!!

Coca Cola ART!!

Open for all kind of artist to participate!!

Coca Cola MUSIC!!

Open for all kind of musicians to participate!!

• Recruitment Promotion • Submit

recruitment

Program flow!!

Participant recruitment!!Program Promo at traditional media!!

National News Paper National and local MagazineRadio Partners – 2 month before the event!Postering and FlyeringCoca Cola Custom made van with 4 Coca Cola Girls – 1 month before the event!

Also will be placed at Potential places such as:Campus, HOP, Art Gallery, VendorsEtc – 1 month before the event!

TWITTERRecruiting 10 potential influencers Inviting people to follow Coca Colaofficial twitter idShare information about the program via twitterTestimony from influencers at twitterProgram teaser via twitter with hastag #CocaColaChallengeProgram Promo with hastag #CocaColaChallenge and Invitation giveaway via twitterAll twitter have to be retweet by influencers

Program Promo at social media!!

FACEBOOKCreating CocaColaChallenge fan pageInviting people to be friendsAsking for “likes”Sharing Picture and tag

BLOGInviting 4 well known bloggersTo write something about the product and inviting other to discussTo write something about the event

The big bang!!Will be held at semi outdoor venue

Will be divided into 3 different area:

Area ICoca Cola Gallery Area IIArt in Action Area IIICoca Cola Music Dome

Epicentrum, kuningan!

The Coca Cola Gallery!!

Will be using white palette to create clean atmosphere and bring the art to life!!

Displaying 50 best artist from the Coca Cola Art challenge, 5 talented local artist and 5 international artist!!

Will be held for 1 week and also as a press conference venue!!

Art in action!!

Will be held at the outdoor area, inviting local talented artist to do their talents live – 1 day events!!

The Coca Cola Music Dome!!Held right inside the Epicentrum dome, with coca cola Box shaped stage – size 10m x 6m (30.000 watt sound system)!!

Visual mapping out side the box and led back drop to lighten up the stage!

Inviting 5 local talented and 2 international well known indie band!

Giant coca cola bottles with led lights

Humanoids and Coca cola girls

Coca cola bar and lounge

Looking forward to hear from you!!

Indrag - 0818 07955 143Silvan – 0816 910105

Closing!!Next Step

Extra Concept DevelopmentTime Line and Budgeting

The Habibie Center 1st FloorJl. Kemang Selatan no 98, Cilandak Selatan Jakarta 12560T 021 788 32333 – F 021 7880 32444