Intelligent Cross-Sell™

Automate and optimize cross-selling and up-selling

Overview Recommending the right cross-sells and up-sells is critical to increasing order sizes and enhancing the customer experience, yet even the largest online businesses lack the resources to be anywhere near complete, current, and compelling with their recommendations.

• Capitalize on targeting product recommendations by product attributes, browsing behavior, buying behavior, and business rules

• Differentiate from the competition by providing “Why to Buy” guidance

• Optimize suggestive selling at the point of sale

“The Intelligent Cross-Sell solution enabled Office Depot to quickly optimize cross-sell opportunities throughout the Web site and in-turn provides more relevant product suggestions to our customers.”

Noah Maffitt, director of e-commerce

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converting shoppers into buyers

“Intelligent Cross-Sell surpassed our expectations. It had a successful trial, and since full deployment has sustained a high level of performance. We are pleased to be rolling it out to other EMEA sites.”

Marc Brunel-Walker, Beyond the Box Merchandising Manager, Dell EMEA

Intelligent Cross-Sell addresses this challenge by automating recommendations, covering even the largest catalogs, while keeping merchants in control of targeting. Intelligent Cross-Sell’s recommendation engine allows targeting by product attributes, browsing behavior, buying behavior, and business rules. It can also automatically generate explanations of cross-sells and upsellsup-sells, such as, “Take advantage of this Lenovo notebook’s Bluetooth feature to set your mouse free with the Kensington PocketMouse Pro Bluetooth wireless mouse.”

CNET Content Solutions (www.cnetcontentsolutions.com), a division of CBS Interactive, is the world’s leading independent source of product information. With detailed content on more than 5

million technology products in 15 languages, CNET Content Solutions converts shoppers into buyers by providing product information and creating solutions that empower businesses to improve

their customer experience and bottom line. Customers include CDW, Computacenter, Dabs.com, Dell, Hewlett-Packard, Insight, Microsoft, OfficeMax, PC World Business, Tech Data, and Yahoo.

CNET Content Solutions, DataSource, ChannelOnline, Intelligent Cross-Sell, and PartnerAccess are trademarks of CBS Interactive Inc.

All other company and product names may be trademarks of their respective owners. Copyright © 2009 CBS Interactive Inc. All rights reserved.

Web www.cnetcontentsolutions.com sales@cnetcontentsolutions.com

Phone Americas Asia Pacific Europe

+ 1.877.276.5560 or + 1.949.399.8722+ 1.949.399.8722+ 41(0)21.943.03.77

Intelligent Cross-Sell

With a Web-based interface, merchants can choose different targeting strategies at any level of their product catalogs. They can then measure results and easily make changes themselves without burdening IT departments. Intelligent Cross-Sell handles the heavy lifting of executing the targeting across millions of possible product combinations and automatically updating recommendations

“A survey of CE customers by Consumer Electronics Association Market Research found that customers are two times more likely to purchase an accessory when a salesperson suggests the accessory.”

Source: Consumer Electronics Association [linked to http://www.ce.org]

Features • Automated cross-sell and up-sell management — Eliminate spreadsheets and low-level grunt work with a purpose-built Web-based interface.

• Behavioral and product-attribute targeting, together — Target based on product characteristics, such as a key selling feature, and behavioral attributes, such as popularity or “people who did this also did that.”

• Compatibility checking — Leverage the compatibility data and other attributes of our DataSource™ database of more than 3 million technology and consumer electronics products. • Compatibility checking — Leverage the compatibility data and other attributes of our DataSource™ database of more than 3 million technology and consumer electronics products.

Benefits • Increase average order size • Make cross-selling and upselling measurable • Eliminate inefficient manual processes • Provide a better user experience • Minimal IT burden

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