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Spoor3Group: F3
Tim JanssenFaysal MataichRobert SmitVictor Verweij
Cross Media Interaction Design
Cross Media Interaction Design
Introduction
Briefing, 7 steps:
• Theme• Target group• Communication goals• Brand identity• Media combinations• Proposition• Scope
Theme
• Arrival vs Departure• Story, literal or abstract
Theme Target groupCommunication goals Brand identity Media
combinationsProposition Scope
Target group
• Travellers• Design for
characteristics
Theme Target groupCommunication goals Brand identity Media
combinationsProposition Scope
Communication Goals
• Main goal: design for characteristics generates satisfaction
• Communication is the means to reach that goal
Theme Target groupCommunication goals Brand identity Media
combinationsProposition Scope
Brand identity
• Accessibility means no barriers:
• Non-commercial attitude by neutral identity
Theme Target groupCommunication goals Brand
identity
Media combinations
Proposition Scope
Media combinations
Focus on:• Internet acces NL
90%• Mobile phones
acces 91%
Theme Target groupCommunication goals Brand identity Media
combinations
Proposition Scope
Participants
Currently Used Platforms
Proposition
• Making inconvenience and change of the entire spoortunnel project more tolerable
Theme Target groupCommunication goals Brand identity Media
combinationsProposition Scope
Scope
• Continuous, no time limit.
• Design for final situation, implemented earlier
Theme Target groupCommunication goals Brand identity Media
combinationsProposition Scope
Questions?