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© 2015 IBM Corporation1
Cloudy with SaaS-Shine
Simon BakerIBM Cloud Ecosystem Business Development
[email protected]@SimonARBakerslideshare.net/SimonARBaker
Mobile
Cloud
A new era of computing is reshaping the IT landscape and creating new market dynamics
Social
Internet of Things
3© 2014 International Business Machines Corporation
01 Markets arebeing createdby transformingindustriesand professionswith Data
4
5
02 Enterprise IT isbeing remadefor the era of Cloud
7
8
03 New Systems ofEngagement arebeing created fromestablished Systemsof Record
10
11
© 2015 IBM Corporation12
IDC – The 3rd Platform
© 2015 IBM Corporation13
Cloud Computing is the all about design principles and outcomes
Cloud Computing Business & IT Benefits
Slow outcomesChange paralysis
ExpensiveRisky
Lock in Rigid
“Big” & MonolithicPay for “everything”
One offHigh touch (manual)
Managed ServiceThink HW + SW +
ApplicationsCapital Expense
Fast outcomesContinuous delivery
ValueMitigated
Freedom of choiceScalable & elastic
Plug in & out capabilityPay for what you need
Mass re-useLow touch (autonomic)
Self serviceThink Apps, APIs &
ServicesOperational Expense
Note: traditional technologies can have
cloud qualities
No cloud computing qualities
Legacy Cloud EnabledPartial qualities
Cloud NativeInherent qualities
1st Platform 3rd Platform
© 2015 IBM Corporation14
The Cloud Layers – All “as a Service”
ComputeCompute StorageStorage NetworkingNetworking
DevelopmentDevelopmentCodeCode
DataData
MobileMobile
SecuritySecurity
IntegrationIntegration
IndustryIndustry ColaborationColaboration
AnalyticsAnalytics CommerceCommerce MarketingMarketing
HumanResources
HumanResources
ApplicationApplication ApplicationApplication ApplicationApplicationBusiness Process Solutions
Marketplace of high value consumable business applications
Composable and integrated application development platform
Enterprise class, optimized infrastructure
TraditionalWorkloadsTraditionalWorkloads
Enabling business transformation
ContainersContainersRuntimesRuntimes
API EconomyAPI Economy
EcosystemEcosystem
© 2015 IBM Corporation15
Hybrid CloudPrivate Cloud Off-premises cloud
IaaSIaaS
SaaSSaaS
OAuth
PaaSPaaS
© 2015 IBM Corporation16
softlayer.com bluemix.net ibm.com/marketplace
IaaS PaaS SaaS
© 2015 IBM Corporation17
IBM Softlayer stands apart in the market today by challenging common assumptions and providing the customer options.
© 2015 IBM Corporation18
Softlayer offers a Global Cloud Platform of infrastructure choices for greater business agility
Reserved
Infrastructure choices
Mix and match bare metal, virtual server instances and turnkey private clouds
Triple Network Architecture
Public, Private and management networks.
Infrastructure Management System
Common management interface and API across unified architecture
• Only infrastructure solution with a common management interface and API across a unified architecture
• Build and customize the environment based on what you want to achieve• Fine-tune to meet changing business needs or respond to competitive
pressures• Any combination of compute, storage and network availability anytime.
© 2015 IBM Corporation19
Broad portfolio of infrastructure choices for greater business agility
Reserved
Bare metal with your own stack
For high input and output (I/O)-intensive apps, databases, big data
Shared virtual environment
For unpredictable, seasonal or research and development workloads
Dedicated virtualized environmentDesigned to be ideal for enterprises
• Mix and match infrastructure types and manage them from a single control pane or API, Secure with fine-grained access:
• Bare metal - single tenant, physical server• Shared virtual - multi-tenant, virtualized servers• Private cloud - single tenant, virtualized servers
• All Deployed on-demand, provisioned automatically in real-time• Hourly or monthly. Physical or virtual. Dedicated or shared.• Additional services for compute, storage, network, security, platform
management and big data are available
© 2015 IBM Corporation20
Softlayer triple-network architecture is fundamental to infrastructure performance
Load balancer
Firewall
Firewall
Network security
IMSVPN edge router
VPN IMSServices
Storage Infrastructure
iSCSI
Public network Management network Private network
MPLS
Linux
SoftLayer integrates three distinct and redundant gigabit network architectures:• Public network: metered access to public network• Private network: unmetered access between server and data• Management network: out-of-band management via VPN connection• Each system has separate interfaces to each network with 100% SLA
© 2015 IBM Corporation21
* Year end 2014
SoftLayer Global Footprint
Every upstream network port is multiple 10G and every rack is terminated with 40G of connectivity.
This includes two 10G connections to the public Internet and two 10G connections to our private network.
Source: http://www.softlayer.com/our-platform
$1.2B investment in extending global footprint to 25 Data Centres and 30 Network PoPs
© 2015 IBM Corporation22
Granular API offers more control, increased productivity and security
IT management tools Hardware
Custom applications Software
SoftLayer portal Services
Softlayer Data Center
API
Developers and administrators can:• Directly access more than 240 back-end services through more than
3,400 API methods• Control APIs at the function level, not just by pre-defined classes of APIs,
for greater security• Build auto-scaling environments for on-demand growth
© 2015 IBM Corporation23
Softlayer is designed to offer complete
transparency from network topology down to the hardware
The resulting
visibility means you can have more
control over your application and its performance – as a well as security and compliance management
•With other cloud providers, you man only know: Zone Maybe the data center
© 2015 IBM Corporation24
bluemix.net
PaaS
© 2015 IBM Corporation25
Failing Fast
Seconds to Deploy Friction
Free
Any Language
Continuous Integration
Mobile Ready
Focus on Code
Choice of Tools
Useful APIs
Applications in the cloud: Developers’ expectations have evolved.
© 2015 IBM Corporation26
Core IT
Today’s apps must keep up with the speed of the app revolution.
BenefitsFully customizableFew limitationsNecessary for some solutionsExisting Investments
Time CommitmentWeeks to setup and deployMaintenance/upgrades of hardware and softwareThus, not experimental
~ Weeks ~ Days
Code
Data
Runtime
Middleware
OS
Virtualization
Servers
Storage
Networking
~ Minutes
Time to initial deployment
Customer Managed
© 2015 IBM Corporation27
BenefitsMost control in the cloudNecessary for some solutionsInfrastructure managed by SP
Infrastructure as a ServiceCustomer Managed
Service Provider Managed
~ Days
Time CommitmentDays to setup and deployMaintenance/upgrades of VM, OS, middleware, runtime
IBM SoftLayer
~ Minutes
Code
Data
Runtime
Middleware
OS
Virtualization
Servers
Storage
Networking
~ Weeks
Core IT
Today’s apps must keep up with the speed of the app revolution.
Time to initial deployment
© 2015 IBM Corporation28~ Minutes
Platform as a ServiceCustomer Managed
Service Provider Managed
IaaS
BenefitsSetup environments and deploy apps very quicklyInfrastructure and platform managed by SP
Time CommitmentMinutes to setup and deployFocus on your apps and their data
~ Weeks
IBM Bluemix
~ Days
Time to initial deployment
Code
Data
Runtime
Middleware
OS
Virtualization
Servers
Storage
Networking
Core IT
Today’s apps must keep up with the speed of the app revolution.
© 2015 IBM Corporation29
What is Bluemix?
Bluemix is an open-standard, cloud-based platform for building, managing, and running applications of all types (web, mobile, big data, new smart devices, and so on).
Instant EnvironmentsThe developer can choose any language runtime or bring your own. Zero to production in one command.
DevOpsDevelopment, monitoring, deployment, and logging tools allow the developer to run the entire application.
APIs and ServicesA catalog of IBM, third party, and open source API services allow the developer to stitch an application together in minutes.
On-Prem IntegrationBuild hybrid environments. Connect to on-premise assets plus other public and private clouds.
Flexible Pricing Sign up in minutes. Pay as you go and subscription models offer choice and flexibility.
Layered SecurityIBM secures the platform and infrastructure and provides you with the tools to secure your apps.
© 2015 IBM Corporation30
Bluemix embraces Cloud Foundry as an open source Platform as a Service and extends it with IBM, third party, and community built services.
© 2015 IBM Corporation31
• Create apps quickly with prebuilt services
Speed
Industry Leading IBM Capabilities• Services leveraging the depth
of IBM software
• Full range of capabilities
Completeness• Open source platform and services
• Third party to enable key use cases
Security Services
Web and application
services
CloudIntegration Services
Mobile Services
Database services
Big Data services
Internet of Things
Services
Watson Services
DevOps Services
A full range of capabilities to suit any great idea.
• Runtimes, services, and tooling up to you
Choice
© 2015 IBM Corporation32
Sign up in minutes. Pay for what you use. Cloud based pricing models to serve developer needs.
• 30 day trial - designed to allow testing of an entire application on the platform
Friction free adoption
• Free tier for every service - encourages experimentation of new services for applications already running on Bluemix
• Pay as you go - optimized for flexibility, no term commitment
Multiple Commitment Models
• Subscription - term based optimized for cost, discounted from pay as you go rates
• Zero to coding in less than 5 minutesSelf Service
• Credit card over the web in many countries – or through your IBM rep
© 2015 IBM Corporation33
Core use cases
Web Applications Mobile Back Ends
APIs and On-Prem Integration Analytics and Reporting
• Enabling online experiences in the physical store for retail
• Leverages Bluemix for data collection APIs and dashboards
• Reduction of infrastructure setup from days to minutes by moving off of a pure IaaS
• Integrated into iOS and Android native applications using Bluemix SDK
• Cloud Code for offloading business logic from the mobile client
• Back end services replacing custom code hosted on IaaS (e.g. Push Notification)
• Providing APIs that are integrated into the Bluemix experience
• Leveraging existing on premise databases and technologies
• Building mobile applications that connect to on-prem data via Bluemix
• Embed IBM Cognos business intelligence content into apps
• Use IBM Analytics Warehouse to store and analyze business data
• Gain immediate visibility and control over app performance and availability
© 2015 IBM Corporation34
ibm.com/marketplace
© 2015 IBM Corporation35
Simon BakerIBM Cloud Ecosystem Business Development
[email protected]@SimonARBakerslideshare.net/SimonARBaker
© 2015 IBM Corporation36
© 2015 IBM Corporation37
© 2015 IBM Corporation38
An open cloud architecture for innovation and optimisation
External ecosystem
Marketplace SolutionsApp
API
services
API
analytics
API
commerce
API
collaboration
API
location
API
data
APIAPI
datastore mobile dev opsmiddleware services
Traditional middleware-based
workloads
Services & composition patternsAPI & integration
services
Workload definition, optimization, & orchestration
Software defined compute
Software defined storage
Software defined networking
Resource abstraction & optimization
Hardware
Service life cycle m
anagement
Power, x86, z, ARM, GPU, FPGA, …
IaaS
Software Defined Environment
PaaS
Cloud Operating Environment
SaaS
API Economy
http://www.ibm.com/developerworks/cloud/library/cl-open-architecture/
© 2015 IBM Corporation39
Security without the headache:You focus on your apps and their data. IBM manages the rest.
• Leveraging SoftLayer and IBM hosting experience
Exploiting IBM portfolio of capabilities
• Adheres to rigorous IBM security standards:
Tools to secure your apps• SSO for multiple applications
and social logins
• Appscan for web and mobile to detect vulnerabilities
Defense in depth Intrusion protection/penetration testingData isolation in virtualized components
Automated patch management
CodeCode
DataData
RuntimeRuntime
MiddlewareMiddleware
OSOS
VirtualizationVirtualization
ServersServers
StorageStorage
NetworkingNetworking
Developer’s Focus
IBM’s Focus
© 2015 IBM Corporation40
Cloud-based Business Analytics to Reduce Emissions in the UK Domestic Sector
Home Analytics
Provides data on all 26 million UK homes.
Collaboration between Government & Business
Solution runs on IBM SmartCloud™ Enterprise.
Optimises Energy Efficiency, Supports Green Deal
Assimil8 is an SME and market leader in cloud business analytics
EST is the UK’s leading provider of independent advice on energy saving.
Improving energy efficiency in UK homes
RE:NEW programme in London
Example
© 2015 IBM Corporation41
Player Interview
Scheduling
Serve Speed
On Court Displays
Wimbledon
Information System
Press Reports
Player Analysis &
Reports
Player Tracking
(Tennis Insight Graphics)
TV Graphics
BBC
In Ground
Displays
DatafeedsSyndicated
Applications
wimbledon.com
SlamTracker
Mobile Site
m.wimbledon.com
iPad, iPhone and
Android Apps
Scoring & Statistics System
The ultimate IBM cloud story
1. Integrates cloud, analytics, mobile and social
2. Proves range of cloud benefits –speed, efficiency, security, responsiveness, analytics
3. Leading-edge capability4. Universally recognised5. Annual performance
improvement6. Annual innovation7. Referenceable
Using Cloud to respond to peaks more securely, more efficiently, faster and with more analytical value for fans
Look out for the 2013
Wimbledon Enablement
Using Cloud to respond to peaks more securely, more efficiently, faster and with more analytical value for fans
Look out for the 2013
Wimbledon Enablement
© 2015 IBM Corporation42
Ecosystem is at the heart of SoftLayer’s customer base
Social
Software as a Service Mobile & Communications
Marketing and Digital Media
EnterpriseHosting & Service Providers
Games and Entertainment
Platform as a Service
Bump Voxer Instapaper Yelp