Clouds in the Enterprise

Produced in cooperation with:

HP Technology Forum & Expo 2009

© 2009 Hewlett-Packard Development Company, L.P.The information contained herein is subject to change without notice

Clouds in theEnterpriseJohn Rhoton

Distinguished TechnologistHP EDS CTO Office

June 2009

2 April 12, 2023

Today’s Agenda• What is Cloud

Computing?• Cloud Ecosystem and

Market Landscape• Enterprise Challenges• HP Solutions

3 April 12, 2023




So, What is Cloud Computing?The 451 Group: “The cloud is IT as a Service, delivered by IT resources

that are independent of location”Gartner: “Cloud computing is a style of computing where massively

scalable IT-related capabilities are provided ‘as a service’ across the Internet to multiple external customers”

Forrester: “A pool of abstracted, highly scalable, and managed infrastructure capable of hosting end-customer applications and billed by consumption”

Wikipedia: “A style of computing in which dynamically scalable and often virtualized resources are provided as a service over the Internet. Users need not have knowledge of, expertise in, or control over the technology infrastructure "in the cloud" that supports them.”

“A large pool of easily usable and accessible virtualized resources (such as hardware, development platforms and/or services). These resources can be dynamically reconfigured to adjust to a variable load (scale), allowing also for an optimum resource utilization. This pool of re-sources is typically exploited by a pay-per-use model in which guarantees are offered by the Infrastructure Provider by means of customized SLAs.”

Vaquero, Rodero-Merino, Caceres, Lindner

SemanticsDefinition - a determination of outline, extent, or

limitsAmerican Heritage® Dictionary of the English Language, Fourth Edition

Copyright © 2009

• Alternate definitions are not necessarily contradictory

• Value versus definition• Objective:

−Add value to IT

−Minimise misleading re-branding

5 April 12, 2023

Cloud Attributes• Off-premise• Outside Firewall• Delivered over Internet• Available on Demand• Scalable• Elastic• Utility billed

• Multi-tenant• Virtualised• Available as Service• Location independent

• SOA?• Grid?• Web 2.0?

Private versus Public Cloud

Innovation & Impact• Innovation

−Incremental

−Individually not impressive or not recent

−Compare Internet• TCP/IP, HTTP, HTML, PC

• Impact−IT: New platforms, Service delivery models

−Business: Capex, Opex, Agility

−Economic: Entry barriers, Startup speed, Startup numbers

−Political: Regulation, Compliance

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The cloud (r)evolution: solving problems that current technology models can’t solve

8 Apr 12, 2023

Technology over the internet

Existing apps and infrastructure

Contract-based consumption

Decoupling services and data

New connections Information relevance

Service providers Service consumers

Massively scalable applications

New capabilities Flexible consumption

New access

2938: The Value of Cloud in the Business Technology Ecosystem

9 17 Decmeber 2008

Massive Scale-out and the CloudEnterprise Class Global class

On-premise Hybrid/off-premise

100s -1000s of nodes 10,000+ nodes

Proprietary Commodity

HW resiliency SW resiliency

Max performance Max efficiency

Silo’ed Resources Shared Resources

Cost-Center

Clusters Grids/Cloud

Value/

Revenue-Center

Static Elastic

Shared storage Replicated storage

Facility costs Power Usage Efficiency


Business

users

Cloud service provider

Hosted / outsourced service provider IT organization

internal service provider

Market contextA service-centric perspective sheds light on all value chain constituents

10

S

S

S

Externalservices

In-house services

Cloudservices

Business

outcome

Massive scale-out infrastructure

Global-class software

Enterprise-class software

Dedicated and sharedinfrastructure

Enterprise-class software

Dedicated and shared infrastructure


Hype Cycle

WebServices

Web 2.0

Across the Chasm

Innovators Early

Adopters

Late

Majority

LaggardsEarly

Majority

Bowling Alley

Tornado

Main Street

Early Market

Internet

Mobility

CloudComputing

Virtualization

Geoffrey Moore: Crossing the Chasm. Collins 2002

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Cloud Model

Hardware Computation StorageMemory

Colocation Real Estate CoolingPower Bandwidth

Virtualisation Provisioning BillingVirtualisation

PlatformProgrammingLanguage

DevelopmentEnvironment

APIs

Application CRM UCEmail ....... .......

Integration

Operation

Governance

Governance

Operation

Integration

Infrastructure

Platform

Software

Cloud Landscape

Cloud-oriented Applications• Service-Oriented Architecture

−Service abstraction, reusability, composability

• Application independence• Loose coupling

−Non-latency sensitive

−Not bandwidth intensive

• Horizontal Scalability−Parallelisable workload

−Statelessness

• Data Isolation• Standardised interfaces• Dynamic workloads

17 April 12, 2023




Why Cloud Computing?

• Cost reduction− Benefit from economies of scale and experience curve

− Predictability of spend

− Avoids cost of over-provisioning

− Reduction in up-front investment

• Risk reduction− Offload risk or running the data-centre, data protection, and disaster

recovery

− Reduces risk of under-provisioning

• Focus on core competency− Reduce effort and administration related to IT

− Automatic service evolution

• Flexibility− Roll-out new services, retire old

− Scale up and down as needed; quickly

− Faster time to market: Lower barriers to innovation

− Access from any place, any device, any time

Challenges•Financial Structure

−Return on Investment, Payback period• Risk

−Security, Privacy

−Interoperability, Portability

−Reliability, SLAs

−Business Continuity, Vendor viability

−Compliance• Integration

−Enterprise integration, Application integration

−Multi-customer support• Organisation

20 April 12, 2023




Exte

rnally

host

ed

An infrastructure utility underpins both dedicated and “as a service” applications

Business outcomesBusiness outcomes

Infrastructure as a service

Business outcome

Technology-enabled services

Cloud Infrastructure Utility

Enterprise Infrastructure Utility

Inte

rnally

host

ed

Enterprise-class applications

Global-class cloud services


HP delivers on the Business Technology EcosystemA sampling of HP product and services

Business outcomesBusiness outcomesBusiness outcome

Exte

rnally

host

ed

Infrastructure as a service

Technology-enabled services

Infrastructure Utilityhomogeneous, centralized design

Infrastructure Utility heterogeneous, distributed

design

Enterprise-class applications

Global-class cloud services

EDS Application Services

Performance / Quality Center

Security Center

Service Manager Catalog

Business Service Automation

Insight Orchestration

Business Service Management

Proliant / Integrity

ProCurve

Storage Works

Insight Dynamics - VSE Proliant BL2x220c

StorageWorks ExDS9100

Portable Optimized Datacenter

Snapfish, BookPrep, MagCloud

Business Availability Center

Quality and Security Centers

Cloud Assure

Concierge Services

Project & Portfolio Management


HP delivers value across the business technology ecosystem

23 Apr 12, 202323

We build it Leading data center design company

We power it With leading servers, storage and networking

We design it Expertise in application architecture & frameworks

We automate it With virtualization and management software

We secure it Through HP Secure Advantage program

We support it With tens of thousands of IT professionals

We govern it HP wrote the books on service management

We measure it HP can measure the fiscal impact of services

We deliver it Through purchased, financed, outsourced, cloud

We build it Leading data center design company

We power it With leading servers, storage and networking

We design it Expertise in application architecture & frameworks

We automate it With virtualization and management software

We secure it Through HP Secure Advantage program

We support it With tens of thousands of IT professionals

We govern it HP wrote the books on service management

We measure it HP can measure the fiscal impact of services

We deliver it Through purchased, financed, outsourced, cloud


Enterprise Recommendations

• Plan / Prepare• Evaluate potential providers• Prioritise suitable applications• Modernise existing applications

−virtualise, standardise, optimise, automate

• Be careful of long-term capital investments• Flexible sourcing

−investigate hybrid and interoperability models

• Calculate the business case• Assess risks

Consider:

Transition

Operation

Governance

Summary• „Cloud Computing“ means different things to

different people−That doesn‘t stop us from implementing it

• Cloud Computing has many benefits−Some Enterprise advantages can also be covered through

Private Clouds

• Cloud Computing is still work-in-progress−Privacy, Service-levels, Interoperabilty

• The transition to Cloud Computing will require a modern Enterprise Architecture

• It‘s possible to get started in the Enteprise today−The most critical challenge is to make the existing

environment future-proof

More information• Presentation will be posted to:

−http://www.slideshare.net/rhoton

• Additional Resources−http://www.hp.com/go/cloud

• Any other questions?−http://www.linkedin.com/in/rhoton