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One of Sugar's strongest advantages is the flexiblity and choice customers have when evaluating where to host their instances. Learn in this session the true differences between the alternatives, when they make sense - and when they don't. Explore real-world examples of how companies have extended beyond self-hosting and Sugar On-Demand alternatives into a fully flexible and powerful Amazon Web Services infrastructure.
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204/18/12 ©2012 SugarCRM Inc. All rights reserved.
JOSE MALDONADO
EXECUTIVE MANAGER PALMTREE CONSULTING
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AGENDA
Palmtree Consulting Amazon and AWS The ‘Cloud’ SugarCRM Sugar Deployment Options - Why Move Beyond
SOD Cloud Challenges How AWS works
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PALMTREE CONSULTING
In ‘Performance Management’ since 2004 Consulting and Technology in BI/BA, CRM, BSC,
Profit, Planning, Infrastructure, EA SugarCRM Gold Partner, PAB member IBM Premier Partner Amazon AWS Solution Provider Others (Microsoft, Spider, EMC, HP, Lenovo, ... )
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AMAZON
Retail/Store Business
Platform for vendors Amazon Web
Services: IaaS
Gartner “Magic Quadrant for Public Cloud Infrastructure a Service,” Lydia Leong, Ted Chamberlin, December 8, 2011. This Magic Quadrant graphic was published by Gartner, Inc. as part of a larger research note and should be evaluated in the context of the entire report.. The Gartner report is available upon request from Steven Armstrong ([email protected]). Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
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THE CLOUD
SaaS, IaaS, PaaS No upfront Capex Pay for what you use (as-you-
go) Self-Service Scale up and down Improved Agility (time-to-
market, response)
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SUGARCRMSUGARCRM
Most Cloud-Friendly CRM KEY COMPETITIVE ADVANTAGE:
Multiple deployment options Simultaneous Environments
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SUGARCRM
On PremiseSugar On Demand
External Cloud (AWS)
Full Control of Environment ✔ ✘ ✔
Code level Customizations ✔ ✘ ✔
DB Access ✔ ✘ ✔
On Demand Scalability ✘ ✔ ✔
Admin. Automation (backups, maintenance..)
✘ ✔ ✔
Flattened, Predictable Costs ✘ ✔ ✔
Self-Service Portal ✔ ? ✔
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When to Move Beyond Sugar On Premise
SOD makes A LOT of sense. (Included $$) TRY IT OUT! Forget Scheduling/Cron Jobs (for campaigns) Avoid/Discontinue infrastructure costs Gain Cloud Benefits No upfront Capex Pay for what you use (as-you-go) Self-Service Scale up and down Improved Agility
On Premise
Sugar On Demand
External Cloud (AWS)
Full Control of Environment ✔ ✘ ✔
Code level Customizations ✔ ✘ ✔
DB Access ✔ ✘ ✔
On Demand Scalability ✘ ✔ ✔
Admin. Automation (backups, maintenance..)
✘ ✔ ✔
Flattened, Predictable Costs
✘ ✔ ✔
Self-Service Portal ✔ ? ✔
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When to Move Beyond Sugar On Demand
SOD makes A LOT of sense. (Included $$) Need more control without losing Cloud Benefits Customization Requirements SLA Requirements Compliance Requirements
On Premise
Sugar On Demand
External Cloud (AWS)
Full Control of Environment ✔ ✘ ✔
Code level Customizations ✔ ✘ ✔
DB Access ✔ ✘ ✔
On Demand Scalability ✘ ✔ ✔
Admin. Automation (backups, maintenance..)
✘ ✔ ✔
Flattened, Predictable Costs
✘ ✔ ✔
Self-Service Portal ✔ ? ✔
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Perceived Challenges in Cloud
Information Security Integration “Job Security”
Not ALL Cloud-based solutions are secure Not ALL Cloud-based solutions integrate Not ALL Cloud-based solutions help you keep your job
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Information Security - AWS
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AWS
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AWS - Multifactor Authentication
Virtual Key (Smartphone app, iPhone /Android / Blackberry / Windows)
Physical token
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Real World Example - GM
Key Player in Auto industry Worldwide Standardized, unified IT policy Local (Colombia), Region (Brazil), Global
(Shanghai)
Automated tests: McAfee SECURE Manual tests: Scheduled Manual Penetration
Tests
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Sugar On Demand unclear indirect yet helpful In process of formalizing AWS Better starting point Active involvement - Shared responsibility By leveraging AWS, the complete offer appears
Enterprise-Ready
Real World Example - GM
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Sugar On Demand Flat files Web Services -based connectors
AWS Flat files Web Services -based connectors Database -based connectors (Most ETLs) Code -based connectors (Custom)
Integration
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AWS allowed us to create custom ETL tool (based on OS Kettle). (cheating). Migrating towards IBM ETL tech
Take advantage of multiple environments: Data crunching on site, then push to Cloud
Try IBM’s Cast Iron!
Real World Example - GM
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Job Security?
AWS: How it works
Web Interface Third-Party Services (BitNami) API tools
Don’t fix, replace
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AWS
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AWS
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AWS
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AWS
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AWS EC2 Instance typesM
emor
y
CPU (1 ECU ≈ 1.2 - 1.7 Ghz Xeon 2007)
Micro633Mb2 ECU
Small1.7Gb1 ECU
Medium3.7Gb2 ECU
Large7.5Gb4 ECU
XLarge15Gb8 ECU
HMXLarge17Gb
6.5 ECU
HM2XLarge
32Gb13 ECU
HC Med1.7Gb5 ECU
HC XL7Gb
20 ECU
Clusters
High Memory
High CPU
HMQXLarge
68Gb26 ECU
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AWS
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AWS
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AWS
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AWS
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AWS
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AWS
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AWS
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AWS
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AWS
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AWS
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AWS
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Multiple environments based on task Dynamic resizing based on cycle stage Paying only for large infrastructure
when needed
Real World Example - GM
Every month100+ dealers send info
data consolidated at onsitedevelopment/test instance
data sent to AWS
Instance scales for massive CPU
tasks (behavior)
Back to normal for standard
consumption
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Job Security?Uptime in no timeStreamline licensing costs (OS, DB)Hassle free backup, restore, replicateCovered on Security and Integration (Cloud issues)Real-time monitoring and resizingScale with high-end features (Load Balancing, VPC, etc)Leverage Sugar’s deployment options
Be a hero with your Sugar deployment!
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