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Cloud computing provides a vastly more efficient, flexible, and cost-effective way for IT to meet escalating business needs. However, one cloud does not fit all companies. Like any complex IT solution, the best cloud model will be built to fit the needs you have right now, and will be able to scale if you need more or less functionality in the future. For your business, that could mean a cloud that’s internal and private, one that leverages external services, or a hybrid cloud that combines both. In this presentation, we’ll explain the differences between all of these cloud terms in plain English, and help you understand where you might find the most benefit.
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© 2009 VMware Inc. All rights reserved
What is this cloud thing?Why should I care?How can it help my organization? Andy Powell
Partner Business Manager, VMware
© 2009 VMware Inc. All rights reserved
VMware is customer proven partner
Company Overview
• $3.77 billion in 2011 revenues
• >$4.5 billion in cash and equivalents
• 30%+ operating margins
• ~11,000 employees worldwide
• 5th largest infrastructure software company in the world
Proven in the Trenches
• 300,000+ VMware customers
• 100% of Fortune 100
• 100% of Fortune Global 100
• 99% of Fortune 1000
• 97% of Fortune Global 500
© 2009 VMware Inc. All rights reserved
VMware is customer proven partner
Company Overview
• $3.77 billion in 2011 revenues
• >$4.5 billion in cash and equivalents
• 30%+ operating margins
• ~11,000 employees worldwide
• 5th largest infrastructure software company in the world
Proven in the Trenches
• 300,000+ VMware customers
• 100% of Fortune 100
• 100% of Fortune Global 100
• 99% of Fortune 1000
• 97% of Fortune Global 500
As of mid-2011, about 81% of installed VMs are VMware-based
Gartner, June 2011
Source: From Virtualization to Cloud Computing, Gartner IT Infrastructure, Operations and Management Summit, June 2011, Thomas Bittman
© 2009 VMware Inc. All rights reserved
Leading to a More Engaged, Productive Workforce
Enabling Greater Business Agility…
Our mission
Enable Our Customers By Simplifying and Automating IT in the Cloud Era
Optimizing IT Efficiency…
Enabling Business Transformation thru IT Transformation
© 2009 VMware Inc. All rights reserved
Where we are: a shifting landscape
Delivery Methods
Devices
Applications
Work Style
© 2009 VMware Inc. All rights reserved
A different perspective required
© 2009 VMware Inc. All rights reserved
Our focus
Empowered, Secure Mobile Workforce
Faster Time-to-Market for Modern Applications
A More Flexible, Scalable, Efficient Infrastructure for All Apps
Existing Datacenters Public Cloud Services
© 2009 VMware Inc. All rights reserved
A More Flexible, Scalable, Efficient Infrastructure for All Apps
Existing Datacenters Public Cloud Services
Empowered, Secure Mobile Workforce
Faster Time-to-Market for Modern Applications
Cloud Infrastructure & Management
Cloud Application Platform
End-User Computing
Our focus
© 2009 VMware Inc. All rights reserved
2,200+ Technology and Consulting Partners
Deep Expertise…
70+ vCloud Service Providers
Economics of Choice…
25,000+ Channel Partners
Leverage Existing Relationships…
59,000+ VMware Certified Professionals
Available Resources…
VMware and our partner network…
Collectively committed to achieving transformative business outcomes through continuous innovation and superior technology.
Together we have the complementary skills and shared commitment to bring the best expertise and business solutions to each unique
customer environment.
© 2009 VMware Inc. All rights reserved
Drive IT Agility to Increase Business Value
Embracing the Cloud Era
1. Reduce the Complexity
to simplify operations
and maintenance
2. DramaticallyLower Costs
to redirect investment into value-add opportunities
3. Enable Flexible, AgileIT Service Delivery
to meet and anticipate the needs of the business
© 2009 VMware Inc. All rights reserved
VMware’s Approach: More Automation than Management
Simplifies ManagementbyIncreasing Automation
Embedded and Integrated Intelligence
Brings Teams and Processes Together
Convergence
Visibility and Control, toRun IT Like a Business
Business-Level Metrics
IT as a Service
12
The Solution is for IT to Become a Cloud Service Provider
IT becomes a service provider, enabling true business agility
Achieve the economics and agility of cloud computing without sacrificing security or control
Users are given an alternative to commodity public clouds, eliminating the need for unauthorized deployments
Self-ServicePortals
Virtual Data Centers
Catalogs
13
Evolve Your Existing Datacenter to a Private Cloud
Compute
Storage
Network
Leverage virtualization to transform physical silos into elastic, virtual capacity Increase automation thru built-in policy-driven management Move from static, physical security to dynamic, embedded security
Go the distance – move to full virtualization for all applications
14
Evolve Your Existing Datacenter to a Private Cloud
Leverage virtualization to transform physical silos into elastic, virtual capacity
Compute
Storage
Network
Increase automation thru built-in policy-driven management Move from static, physical security to dynamic, embedded security Enable secure, self-service to pre-defined IT services, with pay-for-use
Organization: Marketing Organization: Finance
Organization VDCs CatalogsOrganization VDCs CatalogsUsers & Policies Users & Policies
$75
USEUSEUSEUSE
15
Evolve Your Existing Datacenter to a Private Cloud
Compute
Storage
Network
Organization: Marketing Organization: Finance
Organization VDCs CatalogsOrganization VDCs CatalogsUsers & Policies Users & Policies
$75
USEUSEUSEUSE
Private CloudCloud Infrastructure
Compute Storage NetworkingIntegratedSecurity
ManagementAutomation
16
Apps
Best of both worlds? Hybrid Cloud!
Cloud Infrastructure
Apps
Cloud Infrastructure Management
Security
Common platform
Common management
Common security
Cloud Computing Moves from a Technology Discussion to a Business Decision
vCloudService Provider
Private CloudYour
Enterprise Hybrid Cloud
17
Hybrid Cloud is the Most Elastic and Cost Effective Model
Hybrid cloud offers lower IT spend through:• Virtualization and consolidation
• Optimized workload sourcing
• Optimized provisioning
• Higher productivity in application development and maintenance
This requires standardization of frameworks & infrastructure across public and private cloud:• Common platform
• Common management
• Common securityNon x86
Telecom
Facilities and Fabric
Hardware
Software
Internal Services
IT Services
Cloud services
Hybrid cloud
76
Pure public cloud
80
Pure private cloud
82
Legacy IT
100
Annual total IT spend(100=Total IT spend with all on-premise infrastructure)
SOURCE: Gartner, IDC market data; Gartner IT Key Metrics Data 2009; EMC and VMware team analysisSaaS, Private cloud and IaaS savings modeled only for x86 workloads (assumed 80% of spend)
18Copyright © 2006
VMware, Inc. All rights reserved.
Cloud computing provides operational efficiency
Key Task Traditional Approach Virtual Infrastructure
Provision a new server/expand an application
•3 - 10 days hardware procurement
•1 - 4 hours provision server
• 5 - 10 minutes to provision new virtual machines
Hardware maintenance
•Requires 1 - 3 hour maintenance window
•Requires weeks of change management preparation
• Zero downtime hardware upgrades with VMotion™
Moving servers to optimize workloads
•4 - 6 hours for migration
•Service interrupted for entire maintenance window
•Days/weeks of change management preparation
• 2 - 5 minutes using VMotion (no service interruption)
19Copyright © 2006
VMware, Inc. All rights reserved.
Reduced TCO Enhanced Manageability
Increased Flexibility and Responsiveness
• Lower hardware costs through higher utilization
• Lower administrative costs
• Lower overhead costs for datacenter
• SLA management capabilities
• Better management of capacity planning
• Centralized management of applications
• Instant provisioning based on demand
• Easy to repurpose physical servers
• Online workload management
Business benefits of cloud computing
20
BusinessOwner
Developers Need More Agile Infrastructure…
We need to… • Get capacity now
• Get s/w stacks deployed
• Simulate production
Once in prod, we need to…• Plan capacity for app
• Place on Tier 1 capacity
• Provision the App Server, web, database
• Set up the load balancer
• Set up the firewall
• Set up data protection
• Set up mgmt
• Manage the app
• …
Operations:“How do we get the h/w, manage the app and deliver the SLA in production?”
Developers“Just getting the infrastructure to develop is so slow!”
I need a new app to manage hotel bookings
21
… and Often Leverage Commodity Clouds When IT Doesn’t Respond
Developers
vSphere Admin
….and many use public clouds that are outside of IT’s control
Developers and other users place high demands on IT…
CIOs have concerns about…
Security and compliance
Performance and SLAs
Availability and Data Protection
Intellectual Property
“May we have a LAMP stack, please?
Queues? Custom requests? Hardware acquisition? Individual approvals?
22
Developers and Test/Dev Account for 77% of Provisioning Requests
Over 75% of provisioning requests are test/dev• 40% of VMs are test/dev, up to 70% including pre-production
• Test/dev VMs are provisioned five times as frequently as production VMs
• Average time spent provisioning a VM is roughly two person hours
Over 25% of an admin’s time spent on test/dev
Aging, cast-off hardwareUsers and IT bogged down in provisioning requests
23
Java Stack Database on Linux
Webserver
Provisions“hardware”
Needsservices
vAppCatalog
First Standardize Services with vApps and Place into a Catalog
24
vAppCatalog
DirectoryServices
Org A
Org B
Group Users into Organizations and Delegate Access to the Catalog
Organizations are completely isolated and secure• Isolated virtual resources• Independent LDAP-
authentication• Specific policy controls• Unique catalogs
Catalogs can be customized by organization or shared• Users can be given permission
to create organization-wide catalogs
• Organizations can be given permission to create datacenter-wide catalogs
Enables a multi-tenant environment• IT can serve multiple
organizations from common infrastructure
25
Users Deploy into Logical Containers of Tiered Resources with SLAs
One Size Fits All
Datacenter
vAppCatalog
DirectoryServices
Org A
Org B
26
Users Deploy into Logical Containers of Tiered Resources with SLAs
Business-Driven SLAs
Gold
Silver
Bronze
vAppCatalog
DirectoryServices
Org A
Org B
Virtual Datacenters
27
These Virtual Datacenters Can Be On Premise or in Public Clouds
Business-Driven SLAs
Gold
Bronze
vAppCatalog
DirectoryServices
Org A
Org B
Virtual Datacenters
Silver
28
Gold
Bronze
vAppCatalog
DirectoryServices
Org A
Org B
IT Can Charge Users on a Pay-As-You-Go Model with Chargeback
29
vAppCatalog
DirectoryServices
Org A
Org B
$100
$ 50
$150
$ 35
$175
$ 50
$275
$ 75
Pay for Use
GoldSLA$100 per VM
BronzeSLA$50 per VM
USE
USEUSE
USE
Pay for SLA
IT Can Charge Users on a Pay-As-You-Go Model with Chargeback
30
Shared vApp Catalogs Enable Collaboration and Workload Portability
vApps contain all of the information required to deploy a service
Development Cycle Example: • Developer end user submits a vApp to
QA by publishing to the shared catalog• QA tester checks out the vApp from the
shared catalog• Network isolation between vDCs allows
VMs to have identical network settings without conflicts
vApps can be easily migrated to other clouds using vCloud Connector
Dev Build Virtual Datacenter
Dev Build Virtual Datacenter
Sandbox Testing Virtual Datacenter
Functional Testing Virtual Datacenter
Test OrganizationDevelopment Organization
Shared vApp Catalog
31
Access to These Resources is Fast
Three Ways to Connect, Including GUI
Direct access through web-based portals by end users (developers, etc) or IT delegate
Integrate into IT workflows & request processes
Programmatic access through vCloud API
VMs provisioned from templates share common
images
Template
vmdk
vmdk vmdk vmdk
Fast Provisioning with Linked Clones
Dramatically speeds up provisioning time from >2 minutes to <5 seconds
Reduces storage footprint (and cost) by >60%
Instant Network Isolation
Virtual networking services enables secure network isolation on-the-fly and rapid IP address configuration
32
But IT Never Loses Control With...Chargeback and User Limits
Strict user limits• Leases: Set maximum time period
VMs can exist; IT can select renewal policies
• Quotas: Maximum number of VMs per user within in organization
Pay-As-You-Go with Chargeback• Provides cost visibility
to users and IT
• Aligns incentives and reduces sprawl
• vCloud Director resources like broadband network traffic, public IP addresses, DHCP, NAT can be metered and billed
VMware vSphere
33
But IT Never Loses Control With...Strict Controls and Approvals
Strict access controls• RBAC: Access privileges restricted by
roles within LDAP
• vApp creation/modification
• Catalog creation/modification
• Cross-organization sharing
• Resource allocation
Approvals and workflows• IT can require pre-approval if necessary
using vCloud Request Manager
• IT can create provisioning workflows
Customizable allocation models• Pay-as-you-Go
• Allocation Pool
• Reservation Pool
34
This Fundamentally Changes User Behavior, Benefiting Both Sides
Dynamic scaling and capacity management invisible to user, ensuring SLAs are met
IT can hot add capacity to the virtual datacenter without user disruption
As a result, users no longer feel the need to hoard or overprovision resources• Aligns incentives to provision
• Eliminates over-provisioning
• Voluntary de-provisioning
35
Cloud Foundry Offers Modern App Developers a Cloud Platform
Clo
ud P
rovi
der I
nter
face
Application Service Interface
Data Services
Other Services
Msg Services
MicroClouds
PublicClouds
PrivateClouds
36
Cloud Requires Elasticity, On-demand Access, and Resource Pooling
Cloud Infrastructure
Cloud Application
Platform
End-User Computing
vCloud Solution
EnterpriseHybrid Cloud
Legacy Apps, New Apps, New Devices
Flexibility enabled by the hybrid cloud
Agility and redundancy through pooling with Virtual Datacenters
Private Cloud
vCloud Powered
Community Cloud
37
The aftermath of cloud computing
38 Confidential
Policy applied and modified centrally One management process, any application or device
Any Application
Entitlement according to
policy
Any Device
Capabilities determined by
policy
Policy Is Key
38
39 Confidential
Tablets
Laptops
Thin ClientsDesktops
Next Step – DaaS: Supporting Users Across All Major Devices
39
40 Confidential
Where are we headed for the User?
My Apps, My Files, Native Device Experience
41
Enterprise Hybrid Cloud Infrastructures
Vision for future cloud platforms Partners for products and services to build a hybrid cloud
Expertise and references to build cloudsPartnerships for cloud ecosystem
“Virtualization is a modernization catalyst and unlocks cloud computing.”
Gartner, May 2010
VMware vCloudDirector SecurityHardening Guide
WHITEPAPER
vCenter Database
vCenter Server
End Users
vCD Portal
VMware vCloud Director
vCD Database
vCenter Chargeback Database
vCenter Chargeback Server
ESX/ESXi Hosts
Datastores
Networks
vCenter Chargeback Web Interface
vCenter Chargeback Collectors (vCenter, vCD, vSE)
vShield Manager and vShield Edge
Virtual Appliances
LDAP
VMware vCloud Director
vCenter Chargeback
vShield Manager w/ Edge
VMware vSphere 4 Enterprise Plus
vCloud API
vCloud API
VMware vCloudDirector SecurityHardening Guide
WHITEPAPERVMware vCloud Director 1.0 Performance and Best Practices
Private Cloud
Portability
Cloud ConsumptionvCloud
Operations and ManagementvCenter
Security and CompliancevShield
VirtualizationvSphere
Public Cloud
Cross-Cloud StandardsvCloud API
Open Virtualization Format
Cross-Cloud ManagementvCloud Connector
vCloud Powered Broad array of
VMware-compatible clouds for any business need
vCloud Datacenter Security & performance for enterprises
vCloud Express Rapid credit-card payment for developers
Co-Branded vCloud Services
42Questions?
43
The end
Confidential
Thank you!