w w w. h e l l o - c i r r o . c o . u k

C i r r o ™ a l l r i g h t s r e s e r v e d 2 0 1 3

P r o p o s i t i o n •R e v e n u e •G r o w t h M o b i l e O p e r a t o r s

M a r k e t C h a l l e n g e s

• ARPU under pressure.

• Cost of service (4G/LTE) v Premium revenue longevity.

• Cost of customer acquisition & retention.

• Plan Strategy; unlimited, capped, shared plans.

• Competition with fixed operators; MVNO / multi-play.

• Over-The-Top apps.

• Real Time Communications.

I m p r o v e d A R P U w i t h C i r r o

• P o s t - p a i d c u s t o m e r s c a n s p e n d 6 X m o r e t h a n p r e - p a i d o n e s . • H o w m u c h m o r e d o y o u r b u s i n e s s c u s t o m e r s s p e n d t h a n

p e r s o n a l ? !• A c q u i r e n e w b u s i n e s s c u s t o m e r s t h r o u g h p o w e r f u l p r o p o s i t i o n . • U p - s e l l t o e x i s t i n g b u s i n e s s c u s t o m e r s t o a c h i e v e r h i g h e r A R P U . • G a i n m a r k e t s h a r e t h r o u g h d i f f e r e n t i a t i o n .

F i n a n c i a l b e n e f i t s o f C i r r o p r o p o s i t i o n : !• H i g h e r A R P U w i t h c o n t r a c t e d r e v e n u e . • Ve r y d i f f i c u l t t o l e a v e , c u s t o m e r l o n g e v i t y, l o w c h u r n . • M o r e o p e n t o a d d i t i o n a l s e r v i c e s , h i g h e r A R P U .

C i r r o - y o u r U C S t r a t e g y

• W h i t e - l a b e l l e d U C a s a S e r v i c e . • C a r r i e r g r a d e , S c a l a b l e p l a t f o r m - 1 t o a n y. • 9 9 . 9 % + p l a t f o r m u p t i m e . • C o n v e rg e d s o l u t i o n , S I P, Vo I P & M o b i l e , i n c S o f t - p h o n e . • F u l l y f e a t u r e d P B X , S w i t c h b o a r d & C o n t a c t C e n t r e . • L o w s t a r t - u p c o s t s . • E x p a n d a b l e t o a n y g e o g r a p h y. • P r o v e n s o l u t i o n , t r i e d & t e s t e d .

C u s t o m e r E x p e r i e n c e

L . D U N C A N

“Innovation is the ability to convert ideas into invoices”

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