CIPR Social Media Conference 2013 - Andrew smith

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SOCIAL MEDIA CONFERENCE 2013

11 JULY, LONDON #CIPRSM

SHARE THIS LIVE SOCIAL MEDIA CONFERENCE 2013

#CIPRSM

Andrew Bruce Smith

Escherman


#CIPRSM

Does social capital have a

practical role to play in

PR?

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• Diversity of definitions

• Shared core idea: “social networks have

value”

What is social capital?

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• Can influence and social value be reduced

to a number?

Social scoring


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#CIPRSM


#CIPRSM


#CIPRSM

#CIPRSM

• Social scores integrated with useful tools

– Hootsuite

– Lissted

– Followerwonk

• Can help to prioritise focus of activity and

attention

What use is this to PR?

#CIPRSM

• The relationships between individuals

more important than the individuals

themselves

Importance of network structure

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• Social scoring has a role to play

• Social scoring is merely one of a number

of factors to consider

• The structure of relationships is more

important than a specific individual

Conclusion

Technology

CIPR Social Media Conference 2013 - Andrew smith