1. TVGuide.com Consumer ResearchMore, More, More: Viewer Panel InsightsJune 2012 @christytannerEVP & GM, TVGuide.com & TV Guide Mobile

2. Can we predictthe future? 2 3. Smartphones and tablets are changing the definition of entertainment 3 4. People are watching more TV than ever 34% now watch 30+ hours per week34% 32% 28% 2010 20112012Source: TV Guide TV Team Survey; June 2012; 2,900 respondents4 5. They are embracingnew shows and new optionsThis seasonis better than 42%last year Source: TV Guide TV Team Survey; June 2012; 2,900 respondents 5 6. 43% are watching MORE streamingcontent this year vs. last year Source: TV Guide TV Team Survey; June 2012; 2,900 respondents 6New Girl photo: credit Patrick McElhenney/FOX 7. 68% are watching 1-5 hours of video per week on mobile devices Source: TV Guide TV Team Survey; June 2012; 2,696 respondents 7 8. 46% of mobile video watchingtakes place at homePhoto by Scott Macklin www.mcdm.uw.edu 8 9. How do you feel aboutads in streaming video?9 10. 66% hate ads during streaming videosOk with ads Hate ads 66%40%35%34% 32%12%Before During After Source: TV Guide TV Team Survey; June 2012; 2,900 respondents 10 11. During this season, we saw a 56%increase in paid streaming (no ads)53%+ 56%34% Fall 2011 Spring 2012 Source: TV Guide TV Team Survey; June 2012; 2,900 respondents 11 12. However, 60% of total mobile videoconsumption was free (ad-supported)Source: TV Guide TV Team Survey; June 2012; 2,696 respondents 12 13. Why do you watchstreaming video? 13 14. 73% to catch up on missed episodesto catch up on shows discovered40%mid-season or between seasons6%cut back on cable5%cancelled cableSource: TV Guide TV Team Survey; June 2012; 2,900 respondents 14 15. The expanded discovery window iscausing massive habit fragmentationhave discovered a new 86%favorite after a fewepisodes or seasons airedSource: TV Guide TV Team Survey; June 2012; 2,900 respondents 15 16. A lot of the time I waitand see what the buzz is after a couple episodes. Source: TV Guide TV Team Survey; June 2012; 2,900 respondents 16 17. Typically, I will catch at leastpart of an episode then go backand watch from the beginning either online, on demand,or summer reruns.Source: TV Guide TV Team Survey; June 2012; 2,900 respondents 17 18. I used to wait for reruns or DVDs, but now I use Netflix or Hulu Plus to watch from the beginning.Source: TV Guide TV Team Survey; June 2012; 2,900 respondents 18 19. Comedies, Ill start inthe middle. Dramas, I tryto catch up first. Source: TV Guide TV Team Survey; June 2012; 2,900 respondents 19 20. Two people, same room:Different devices, different shows 47%have co-viewed* with a companion at home*TVGuide.com will give a prize for the best Twitter-suggestednew verb to describe this behavior: @christytanner Source: TV Guide TV Team Survey; June 2012; 2,696 respondents 20 21. How do we make discoveryand co-viewing* easier? 21 22. TVGuide.coms Watchlistmakes TV simple again on any device22 23. Top new Watchlist shows last fallpredicted 8 of 10 full season pickupsgSource: TV Guide internal reporting 23 24. Three new shows cracked the top 10 streaming videos on TVGuide.comSource: TV Guide internal reporting Sept 2011 May 2012 24 25. Can we predictthe future? 25 26. Arrow is the #1 new dramaadded to Watchlists so far Source: TV Guide internal reporting 26 27. Top 10 new dramas added to WatchlistsSource: TV Guide internal reporting 27 28. 1600 Penn is the #1 new comedyadded to Watchlists so far 28 29. Top 10 new comedies added to WatchlistsSource: TV Guide internal reporting 29 30. Thank you. @christytannerEVP & GM, TVGuide.com & TV Guide Mobile