Embed Size (px)
Citation preview
Appy And You Know ItLessons from the coal face of digital live events
Chris ElmittManaging Director, Crystal Interactive
From Where Do Our Enquiries Come?
Enquiries
1. Repeat customers2. App virgins3. Looking for a new provider4. Dazed and confused
From Where Do Our Enquiries Come?
Enquiries
1. Repeat customers2. App virgins3. Looking for a new provider4. Dazed and confused
THE TENCOMMANDMENT
SFOR APPINESS
Thou shalt worship no-one but the
decision-maker
I
Thou shalt not falsely
resource the project
II
THE TENCOMMANDMENT
SFOR APPINESS
Thou shalt obey the
laws of app
III
THE TENCOMMANDMENT
SFOR APPINESS
Cheap
Fast
The laws of
appFlexibl
e
The Laws Of App
Cheap, Fast and Flexible – Choose two
THE TENCOMMANDMENT
SFOR APPINESS
Thou shalt consider thy connection
IV
Internet vs Local Network
InternetCheap
UbiquitousFamiliar
Integrated with social media
FlexibleAccessible
Local NetworkReliable
Thou shalt set some objectives
V
THE TENCOMMANDMENT
SFOR APPINESS
Set Objectives
B UILD COMMITMENT
C REATE CONNECTIONS
A CCELERATE DECISION-MAKING
D EEPEN UNDERSTANDING
Thou shalt innovate
VI
THE TENCOMMANDMEN
TSFOR APPINESS
Thou shalt be
distinctive
VII
THE TENCOMMANDMEN
TSFOR APPINESS
Thou shalt not speak in
tongues
VIII
THE TENCOMMANDMEN
TSFOR APPINESS
Thou shalt consider the user
IX
THE TENCOMMANDMEN
TSFOR APPINESS
Thou shalt delight
thy client
X
THE TENCOMMANDMEN
TSFOR APPINESS
