1

1February 2011

Charlotte USA – The New Energy Capital

Mission Statement

Position Charlotte USA as a recognized leader in the development and use of energy to attract jobs

and investment to the Charlotte region.

What is the New Energy Capital initiative?

• Began in 2009 with the support of Duke Energy, the Charlotte Regional Partnership, and the Charlotte Chamber of Commerce.

• A community led initiative focused on supporting and growing the area’s energy sector businesses, research centers and educational resources that will create a recognized hub for job growth in the region.

How Are We Organized?

Advisory Board

Business Development & Marketing Work Group

Workforce Development Work Group

Technology Development Work Group

Public Policy Work Group

What Do These Groups Do?

• The Advisory Board provide input, direction, accountability, and contacts for the initiative.

• Each of the four workgroups have volunteer leaders who work with team members to accomplish specific annual objectives and tasks.

• All participants are volunteer ambassadors for the Charlotte USA region.

Who are Some of the Anchor Organizations?

How Do We Define the Energy Sector?

• More than 240 businesses• Over 27,000 employees• More than 5,300 new jobs announced since 2007• Representing a variety of Subsectors including:

– Air Handling and Environmental Controls– Energy Efficiency– Energy Engineering, Infrastructure, & Generation– Storage and Materials– Manufacturing / Industrial– Recycling & Waste– Transportation– Water & Wastewater

What are the Markets/Industries?• Air Handling & Environmental Controls

– Cleanup / Safety, Emissions Controls, Monitoring and Compliance, Trading & Offsets

• Energy Efficiency– Lighting, Building Materials, Glass, Electrical Components, Appliances

– Energy Efficiency Services and Software

• Energy Generation & Engineering– Nuclear, Solar, Biofuels, BioEnergy

• Energy Infrastructure– Management, Transmission, Datacenters

• Energy Storage– Fuel Cells, Advanced Batteries, Hybrid Systems

What are the Markets/Industries?

• Advanced (Green) Materials– Nano, Bio, Chemical

• Manufacturing / Industrial– Advanced Packaging, Monitoring & Control, Smart Production

• Recycling & Waste– Recycling, Waste Treatment

• Transportation– Vehicles, Logistics, Structures, Fuels

• Water & Wastewater– Water Treatment, Water Conservation, Wastewater Treatment

What Are Our Competitive Advantages?

• Competitive, proven business environment for manufacturing

• Competitive, proven business environment for services/engineering

• Accessibility to markets and customers (Eastern coast of U.S.)

• Hub Airport with direct international flights

• Skilled workforce with transferable skills

• UNC Charlotte / Charlotte Research Institute / Community Colleges

• Existing “Energy Cluster”

• Active Market for Renewable Energy and Energy Efficiency Projects– ReVenture Park, Envision Project, Utility and Industry Renewable Energy

Projects, City and County Projects

• Recognized R&D Centers that include EPRI and EPIC

• NC Renewable Portfolio Standard and Other Policies / Incentives

What Have We Accomplished So Far?

• Established the brand• Built the framework for the initiative• Completed major market research and

marketing events, materials, and public relations outreach

• Tapped energy and engineering meetings and events to build momentum

• Identified additional areas of energy sector to balance effort

• Launch new web portal in Fall 2010

Future Activities• Target market and recruit energy businesses• Secure future energy meetings and events• Enhance social networking system and marketing• Increase national and international public relations• Establish workforce partnerships with k-12 system• Hold professional development sessions and diversify

energy orientated disciplines across community colleges and universities in region

• Develop balanced technology and financial assistance support resources and network

• Engage policy makers to support broad energy issues

Meetings/Conferences• Society of Manufacturing Engineers, South-Tec tradeshow. (In bid) Nov. 2011.• Energy Careers for a Bright Future, Aug., 2011• [Energy careers event for high schoolers/parents], May 2011• Energy, Inc, April 29, 2011• Charlotte Business Journal, Energy Awards Event, Jan. 2011• Waste-to-Energy conference, Dec. 8-9, 2010• Charlotte Chamber Energy/Sustainability Summit, Nov. 19, 2010• Nuclear Energy Insider – Construction Summit. Oct. 25-26, 2010 • Nuclear Energy Institute ‘Manufacturer Outreach Workshop,’ Sept. 16-17, 2010 • Energy Careers for a Bright Future, Aug. 3, 2010• Midwest Energy Assn., Annual Energetic Women Conf., Concord. June 2010. • Energy, Inc. April 22, 2010• IEEE – SoutheastCon 2010 (Engineering conference with an energy emphasis).

Concord. March 2010

How Do I Get Involved or Learn More?

• Contact David Swenson with the Charlotte Regional Partnership at 704-347-8942 or dswenson@charlotteusa.com.

• Join a C-USA Energy working group• Check out www.thenewenergycapital.com• Join the LinkedIn Group “Charlotte USA – New

Energy Capital” • Spread the word that Charlotte USA is “The New

Energy Capital”