TumblrCharles Nicolson

Overview, Description, Background of Tumblr

Key Impacts Key Performance Indicators Tips for Personal Use Business Use Advertising Opportunities Cautions

At a Glance

Social Media Platform, Microblogging site◦ Users can share anything

Share numerous amounts of content◦ post text, photos, quotes, links, music, and videos

Share from anywhere◦ browser, cell phone or smart phone, desktop, or

email Users can use it as a blog, follow other’s

blogs

Overview, Description, Background

“Follow the World’s Creators” Use of Dashboard

◦ Quick links to posting content of all kinds Apps

◦ Bookmarklets◦ Mobile

Tumblr Meetups◦ Hang out with your Dashboard in real life.

Overview, Description, Background

Owned and Operated by Tumblr, Inc. Headquartered in New York City Launched February 27, 2007

◦ David Karp, CEO Within first two weeks 75,000 users.

◦ 74.1 million blogs◦ 31.8 billion posts◦ 103 employees◦ 12 languages

Launch Date and Users

Announced in 2012 they would be running paid advertisements on their site

2 months later gained first major advertising campaign with Adidas

Key Impacts

-Adidas introduced its first offical soccer Tumblr blog-Adidas also purchased ad placements on user’s dashboard

Quantitative◦ Measure Blog Views◦ New Blogs Created◦ Landing page Views

Qualitative◦ Blogger Satisfaction◦ Ease of use◦ New Products

Innovative Apps

Key Performance Indicators

Choose how you want to use the blog◦ Entertainment◦ Information◦ Professional Use

What kind of Blogger◦ Follower?◦ Be Followed?

Tips for personal Use

Great way to gain exposure Good means of communication with

customers◦ Newsletters◦ Blogs

Customization http://www.tumblr.com/themes/tagged/free

Many different Companies◦ NPR http://npr.tumblr.com/◦ Ann Taylor http://blog.anntaylor.com/◦ IBM http://smarterplanet.tumblr.com/

Business Use

For Personal Use same as most social media platforms◦ Personal Information, Tumblr Meet ups

Choose the way you want to use Tumblr◦ Professional, stay professional◦ Entertainment, don’t mix the two

Cautions

For Business Use◦ Standard Blog Post does not work

Very fast paced, quick consumption content Gain recognition through edginess

◦ Photos, videos, quotes, questions

Cautions

"Tumblr." Wikipedia. Wikimedia Foundation, 18 Sept. 2012. Web. 19 Sept. 2012. http://en.wikipedia.org/wiki/Tumblr

"Social Fresh." Social Fresh. N.p., n.d. Web. 19 Sept. 2012.

http://socialfresh.com/60-brands-using-tumblr/

 "About | Tumblr." About | Tumblr. N.p., n.d. Web. 19 Sept. 2012.

http://www.tumblr.com/about

Works Cited