© Copyright 2011 Hewlett-Packard Development Company, L.P.

The information contained herein is subject to change without notice.

Brian Humphries

Growth Markets Organization

October 2011

HP in Colombia

Industry’s broadest, most diversified

portfolio

© Copyright 2011 Hewlett-Packard Development Company, L.P.

The information contained herein is subject to change without notice.

FY10 REVENUE

BY SEGMENT

FY10 REVENUE

BY REGION

Imaging &

Printing Group

20%

Services

27%

Enterprise

Storage and

Servers

14%

HP Software

3%HPFS & Other

4%

Personal

Systems Group

32%

EMEA

42%

APJ

20%Americas

38%

2

HP overview

HP overview

3 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein

is subject to change without notice.

Market leadership#1 or #2 in all core markets across consumer, SMB and enterprise

People 300,000+ talented people

Winning portfolio Unique IP for hybrid cloud and connected world

Innovation & technology

Investments in research and development and new acquisitions

Global brand & reach Expanding coverage in 170 countries

Scale/supply chain Best-in-class cost structure

Financial strength Balance sheet and recurring profits

Share of HP TAM growth

2010-2013 (forecast)

40 % (~$75B)

60% (~$110

B)

HP TAM (2010)

100% = 1.2 T

Developed

Markets

81%

(~$0.99T)

Emerging Markets

Developed Markets

Emerging

Markets

19%

($0.23T)

4%

CAGR

• Emerging Markets represented 21% of HP’s total revenues but 40% of HP’s revenue growth

• HP revenues in Emerging Markets grew ~3x Developed Markets

Contributing 40% of HP’s Total Addressable Market growth

The emerging markets opportunity

10%

CAGR

HP in FY10

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is subject to change without notice.

Growth Markets Organization (GMO)

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The information contained herein is subject to change without notice.

HP has established the Growth Markets Organization to facilitate growth in emerging markets

Talent development; Graduate Hiring

Talent rotation

Population pyramid management

Requisition process simplification

Total rewards for emerging markets

Small country operational model

Optimized functional support

New entity openings and expansions

Coordination of efforts

Multi-year business planning

Large deal sales support

Solution & portfolio development

Growth Markets Organization (GMO)

Commercial enablement

Infrastructure enablement

Leadership enablement

Process enablement

20%(2x market) growth from

FY12-15

Global Location Strategy (GLS)HP hired 50,000 new employees in 2010, of which 7,000 were placed in GMO countries

Labor costsFacility costsIncentives value

Cost Structure

Economic strength / IT marketPartnerships with public sectorCustomer demand

Business Opportunity

Political environmentLabor relationsStability and security

Operations and Risk

Talent availabilityEducation levelsUniversities

Global Talent

HP’s location investment decision in Medellin was based on a precise selection process that creates new economic value both for HP and Medellin

The road to Medellin

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The information contained herein is subject to change without notice.

Country Growth

Potential

HP Market Position

Fit With GMO

Strategy

• 3rd largest economy in Latin America (~USD $285 Billion in 2010)

• Favorable economic climate; GDP growing ~4.5% over next 5 years

• Large IT Market of ~$4.5B growing at ~9% annually

• Market leader in printing, personal computers and IT services businesses

• Broadest portfolio among competitors

• Strong partner ecosystem across alliances, channels & distributors

• Sizable country operations currently; poised for growth

• Key market in Latin America

• Strong country leadership and talent base

HP’s partnership with Medellin and Colombia

Early value and benefits

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The information contained herein is subject to change without notice.

FOR EMPLOYEES

Continuous education and development

World-class working environment

Exposure to high-end technology

Competitive compensation and benefits package

FOR THE COMMUNITY

Medellin IT reputation boosted by HP presence

Opportunity for significant job creation

University programs and graduateplacement

Investment initiatives to support regional and national economic development

Local engagement to benefit Medellin community

Building from HP’s Costa Rica experience

What’s possible

© Copyright 2011 Hewlett-Packard Development Company, L.P.

The information contained herein is subject to change without notice.

10

• HP total capital investment

through August 2011 is $91

million USD

• HP employment has injected

over $150 million USD into

the local economy since

2005

• HP has created considerable

additional employment in the

broader IT ecosystem and

support services

• HP Shared Delivery Services started in Costa Rica with 123 employees

• HP starts BPO operations in 2004

• Holds first HP Job Fair in 2005

• Grows to 5,500 employees by Oct 2007

• HP starts R&D operations in 2009

• Voted ‘Services Exporter of the Year’ in 2010

• Grows to 7,000 employees by July 2011

2003Startup

2004-2007Growth

2008-2011Maturation

HP and Medellin – Partnering for the Future

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The information contained herein is subject to change without notice.

Combined

elements create

economic impact

and value

Customers

Business Partners

Solutions

Competitors

Knowledge

Reputation

Thank you

© Copyright 2011 Hewlett-Packard Development Company, L.P.

The information contained herein is subject to change without notice.