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Chapter 1
Critically Thinking with Psychology
What is Psychology?
• What is psychology?– The scientific study of behavior & mental
processes• Science: making verifiable, objective
predictions• Behavior: observable acts•Mental Processes: storing, recalling, using
info/feelings
Understand Addiction
Understand Psychological Disorders
Understand Violence & Abuse
Understand Behavior
Question Behavior
Perspectives
Consider the question: Why are women and men different?
How this question is answered depends upon the perspective from which it is being studied.
Neuroscience Perspective
• How are their brains different? • Does women's thicker corpus callosum
influence this? • Are men biologically less able to control their
impulses?
Evolutionary Perspective
• What is the survival function of the differences?
• Does women's nurturance contribute to their babies' survival?
• Does men's aggression contribute to their survival and/or reproduction?
Behavior Genetics Perspective
• Are the differences genetically determined, for example in twin research?
• Or do they vary depending on the environment in which people are raised?
Psychodynamic Perspective
• Do men and women have different unconscious motivations?
Behavioral Perspective
• What rewards and punishments result from the behavior?
• Are men rewarded for living up to a "macho" image?
• Are women rewarded for acting "feminine" instead of assertive?
14
A Theory is an explanation that integrates principles and organizes
and predicts behavior or events.
For example, low self-esteem contributes to depression.
Theory
Cognitive Perspective
• What do people think? Do they stereotype women and men?
• Is an assertive woman considered unfeminine?
• Is a sensitive man considered weak?
Social-cultural perspective
• How do cultural roles influence all this? • Is women's role as a mother responsible for
her behavior? • Does the expectation than men will earn more
money lead to their greater privileges?
Research
• Good scientific research depends on critical thinking.
• Identification and evaluation of evidence to guide decision making.
• Appropriate, plausible, ethical, well informed, credible.
18
A Hypothesis is a testable prediction, often prompted by a theory, to enable
us to accept, reject or revise the theory.
People with low self-esteem are apt to feel more depressed.
Hypothesis
19
Description
Case Study
A technique in which one person is studied in depth to reveal underlying behavioral
principles.
Is language uniquely human?
Susan K
uklin/ Photo R
esearchers
20
Survey
A technique for ascertaining the self-reported attitudes, opinions or behaviors of people usually done by questioning a
representative, random sample of people.
http://ww
w.lynnefeatherstone.org
21
Survey
Random Sampling
If each member of a population has an equal chance of inclusion into a
sample, it is called a random sample
(unbiased). If the survey sample is
biased, its results are not valid.
The fastest way to know about the marble color ratio is to blindly transfer a few into a smaller jar and count them.
22
Naturalistic ObservationObserving and recording the behavior of animals in
the wild and recording self-seating patterns in a multiracial school lunch room constitute
naturalistic observation.
Courtesy of G
ilda Morelli
23
Correlation
When one trait or behavior accompanies another, we say the two
correlate.
Correlation coefficient
Indicates directionof relationship
(positive or negative)
Indicates strengthof relationship(0.00 to 1.00)
r = 0.37+
Correlation Coefficient is a statistical measure of the relationship between two
variables.
24
Illusory Correlation
The perception of a relationship where no relationship actually exists. Parents conceive
children after adoption.
Confirming evidence
Disconfirming evidence
Do notadopt
Disconfirming evidence
Confirming evidenceAdopt
Do not conceiveConceive
Michael N
ewm
an Jr./ Photo Edit
25
Many factors influence our behavior. Experiments (1) manipulate factors that interest us, while other factors are kept
under (2) control.
Effects generated by manipulated factors isolate cause and effect relationships.
Exploring Cause & Effect
26
Experimentation
Like other sciences, experimentation is the backbone of psychology research.
Experiments isolate causes and their effects.
Exploring Cause and Effect
27
An Independent Variable is a factor manipulated by the experimenter. The effect of the independent variable is the
focus of the study. For example, when examining the effects of
breast feeding upon intelligence, breast feeding is the independent variable.
Independent Variable
28
A Dependent Variable is a factor that may change in response to an independent variable. In psychology, it is usually a
behavior or a mental process.
For example, in our study on the effect of breast feeding upon intelligence,
intelligence is the dependent variable.
Dependent Variable
29
In evaluating drug therapies, patients and experimenter’s assistants should
remain unaware of which patients had the real treatment and which patients had the
placebo treatment.
Evaluating Therapies
Double-blind Procedure
30
ComparisonBelow is a comparison of different
research methods.
Ethics in Research
• Voluntary Participation• Informed Consent• Confidentiality• Anonymity• Right to Service• Institutional Review Board
Milgram Study