The Changing Psychology of The Social ShopperCharles Eklund & Aileen McKaig28 May 2012

The Changing Face of Social Commerce

Marketing & Demand Generation

Payments & Inventory Management

Reviews & Business Information

Check-ins & Driving Foot Traffic

Social/Local/Mobile

COMMERCE

100+m Users 5+m Users 100+m Users 15+m Users

The Social/Local/Mobile (So/Lo/Mo) Landscape

Inspiring 40 million people around the world to discover, share and enjoy unique experiences

What is LivingSocial?

The Beginning

Span of Social Commerce

From spas to skydiving and everything in between

Social Commerce Today

What Our Members Buy – Q1 2012

• 38,491 fitness/active deals, including

• 9,059 Gym/Health club vouchers sold

• 5,207 Zumba vouchers sold

• 3,658 Yoga vouchers sold

• 30m kcals burnt

The Social Shopper

The Social Shopper

The Social Shopper

The Social Shopper

92% of UK consumers get a rush from hunting down an online bargain

74% of daily deal hunters in the UK suffer from Fear of Missing Out

7 out of 10 of us like to be the first to spot a great bargain and tell others

90% of 25-34 year olds seek recommendation from people they see as being a

little like them

The Social Shopper

‘The buzz of an online deal is about building status. You become the social discoverer, the

playmaker of your network, who hunts out the best deals, and most importantly, the

experiences the whole group can share in. It bestows the qualities of leadership on you.”

What it Means To You

win-win-win

Tips & Tricks

Think social

Set clear goals

Understand your customers

Choose your business partners with care

Test and learn

The Future

Any Questions?